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The Big Book of Benefit Auctions
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Description: |
The Big Book of Benefit Auctions is the ultimate step-by-step handbook on how to plan and have a successful and effective auction. Auction committees will find it an invaluable reference as it provides all the tools they will need for complete auction planning and management. From setting the goal for the event, to organizing the committee, procuring auction items, building the audience, preparing the catalog and through auction night cashiering (check out) services, everything you will want to know about the auction process is readily at your fingertips in this resource guide. The book will not only contain important how to information, it will also explain why some decisions and activities are not only good practices, they are essential to having a well-run and efficient event. Also, the book will discuss important strategies for maximizing revenue at your event, and will cover common pitfalls and how to avoid them. |
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Contents: |
Pre-Planning Activities. - The Auction Steering Committee. - Defining the Purpose of Your Event. - Setting Financial and Attendance Goals. - Planning Your Budget.
Establishing Auction Committees. - Auction Committee Co-Chairs.
Getting to Work. - The First Committee Meeting. - The Mission Statement. - Establishing Committee Responsibilities. - Selecting the Date for the Event. - Identifying Potential Themes. - Selecting a Preferred Venue. - Establishing a Goal. - Creating a Budget. - Setting Future Committee Meetings. - Phase I Conclusion. - Phase II Event Planning and Organization.
The Five-Year Plan. - Managing Change.
Planning the Details of Your Event. - Determining the Elements of Your Goal. - Finalizing Your Date and Location. - Hiring the Experts. - Tools for Getting OrganizedAuction Software. - Holding the Kickoff Rally.
Planning Your Silent and Live Auctions. - Effective Silent Auction Displays. - Effective Live Auction Promotion.
Other Auction Activities. - Revenue Enhancers: Adding More to Your Bottom Line. - Handling Class Projects. - Summary for Revenue Enhancers. - Phase II Conclusion. - Phase III Procurement, Audience Development, and Event Preparation.
Procurement. - Common Questions about Procurement. - The Procurement Form. - Once Youve Received the Commitment. - The Case for Consignments.
Promoting Your Event. - Table Captain Process. - Audience Development. - Save-the-Date Cards. - Web Site. - E-mail. - Invitations.
Event Preparation. - Planning Your Event Space. - Auction Catalogs. - Phase III Conclusion. - Phase IV Event Execution.
Preparing for Your Day-of-Event Needs. - Registration Packets. - Printing Other Guest-Related Collateral. - Bid Forms, Table Tents, and Auction Display Considerations. - Cashiering Requirements. - Arranging for Volunteer Help.
Conducting the Event. - Managing Registration. - Managing Your Silent Auction. - Managing Your Live Auction. - End-of-Evening Cashiering. - Item Redemption. - Summary of Day-of-Event Logistics. - Phase IV Conclusion. - Phase V Post-Event Activities and Planning for the Next Event.
Post-Event Activities. - Conducting the Post-Auction Audit. - Hosting a Post-Event Recap Meeting. - Generating Thank-You Letters to Guests and Donors. - The Volunteer Party.
Planning for the Next Event. - Phase V Conclusion. - Resources. - Glossary. - Index. |
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Author |
Jay Fiske (WoodinvilleWA) is a regular speaker for many different types of organizations related to auction planning, consulting and fundraising. He also conducts auction workshops across the country, generally at least once a month, but often multiple times per month for a large variety of not-for-profits. Recently, he was named Top 10 Speaker at Blackbauds national user group convention. Fiske has been a regular contributor to many media publications such as Auctioneer Magazine, Rotary International Magazine, Kiwanis Magazine, National Auctioneer Association publications, and more. He was recently included in an article on on-line auctions for Financial Times.
Corinne Fiske (WoodinvilleWA) also participates in teaching at NWBAs auction workshops, but it is through her own business, The PoliteChild, that she does most of her public speaking and media appearances for. Corinne Gregory Fiskes media appearances include publications such as USA Today, The Wall Street Journal, The Washington Post, The Today Show, CNN, many trade and parenting magazines, and more. |
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