- Language: English
- Published: September 2014
International Strategy. Context, Concepts and Implications
- Published: August 2014
- Region: Global
- 390 Pages
- John Wiley and Sons Ltd
This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors.
Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker.
Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally.
Motivation and definition - What is international strategy?
PART ONE. The Context Facing International Firms
1 The Ubiquity and Importance of International Competition
2 Why Do Firms Go International?
PART TWO. Conceptual Framework: What Is Different about International Strategy?
3 What Is Distinctively Different about International Strategy?
4 What Is Uniquely Strategic about International Strategy?
5 Generic International Strategies
6 Choice of Generic International Strategy
PART THREE. Managerial Implications
7 What Product?
8 Which Country?
9 Where Locate?
10 How Organize?
11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now?
About the Author
For the past eighteen years David J. Collis has been a professor at the Harvard Business School, where he continues to teach and chair Executive Education programs, and the Yale University, School of Management and Columbia Business School. He is currently the MBA Class of 1958 Senior Lecturer in the Strategy group at the Harvard Business School, having previously completed five years as the Frederick Frank adjunct Professor of International Business Administration at the Yale School of Management. He is an expert on corporate strategy and global competition, and his work has been frequently published in the Harvard Business Review, Academy of Management Journal, Strategic Management Journal, European Management Journal.