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2009 Trends to Watch: Collaboration & Knowledge Management

Datamonitor, January 2009, Pages: 8

Technology markets are changing fast. This brief is essential reading to identify and track the key forces shaping the prospects for your business. This brief will outline the changes in the market for collaboration and knowledge management (KM), explain which trends will have the biggest impact and highlight who will benefit from the fast-paced developments in this market.

Scope

- Provides an overview of the principal challenges facing collaboration and knowledge management vendors in 2009.

- Outlines The take on the future of collaboration and knowledge management both from a technology and business perspective.

- Discusses strategies that could help collaboration and knowledge management vendors, and their prospective clients, benefit from these trends.

Highlights of this title

2008 was a break-through year for several social computing technologies. The success of those predominantly consumer-oriented technologies has awakened enterprise decision makers to the potential of new approaches to collaboration and knowledge management (KM). As a result, the social computing paradigm will influence collaboration and KM in 2009.

The recessionary environment widely anticipated for much of 2009 will debunk several myths associated with social computing and shift the focus back to traditional enterprise technology challenges such as business case formulation, deployment and licensing models, scalability and security.

As collaboration and KM technologies strive to provide business value, Datamonitor predicts that in 2009 collaboration and KM applications will align closely with core business processes. Such alignment with enterprise business processes will pose specific challenges both for conglomerate vendors and pure-play specialists.

Key reasons to purchase this title

- Learn about the major trends affecting the market for collaboration and knowledge management technologies during 2009.

- Understand the influence of dominant trends in consumer technology markets on collaboration and knowledge management in 2009.

- Identify potential strategies that could allow vendors to improve their standing and mitigate their exposure to risk through 2009.

CATALYST 1
SUMMARY 1

ANALYSIS 2
Collaboration and KM will embrace social computing concepts and features 2
The consumerization of enterprise IT and erosion of advertising revenues will accelerate socialization 2
Collaboration and KM will have to run on any platform, any device, under any license model 3
Collaboration and KM applications will run on a range of devices, including smartphones and netbooks 3
Software as a Service (SaaS) may become the primary option for delivery and licensing 3
Exclusively web-based modes of delivery may become a necessity from a functional point of view 4
Recession will stress-test the social computing approach to collaboration and KM 4
Certain applications will suffer from slower adoption, while others may prove more resilient 4
Factors purported to be driving the adoption of social collaboration technologies will be re-examined 5
Conservative rhetoric may prove conducive to adoption in the long run 5
Meeting business needs will be imperative for collaboration and KM deployments in 2009 5
Collaboration may be particularly attractive as a travel replacement 5
Collaboration and KM will have to be closely aligned with core business processes 6
The competitive landscape for collaboration and KM will become very challenging in 2009 6
Enterprise application conglomerates will thrive, but more coherent product portfolios would help 6
Sustained success will depend on specialist vendors ability to integrate with core business processes 7

APPENDIX 8
Methodology 8
Further reading 8
Ask the analyst 8
Datamonitor consulting 8
Disclaimer 8

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