|
|
 |
|
Viewing report
|
|
|
|
User-Generated Content: More Popular than Profitable
eMarketer, Jan 2009, Pages: 32
It is a phenomenon unlike anything seen in the history of media, and few parts of the Internet are unaffected. From entertainment to communications to e-commerce, consumers are increasingly taking charge of the creation, distribution and consumption of digital content.
The User-Generated Content report analyzes a trend that promises not only to transform the face of the Internet, but also to radically alter the distribution of all media.
Maybe.
It is true that by 2013, 155 million of US Internet users will consume some form of user-created content, up from 116 million in 2008. The number of user-generated content creators will grow by similar proportions, reaching 115 million in 2013, up from 83 million in 2008.
However, this frenzy of content generation is not producing commensurate rewards for marketers or site publishers, as advertisers continue to shy away from attaching their brands to content that is inherently unpredictable.
To realize the full potential of user-generated content, marketers and site publishers must be willing to work together.
For marketers, that means taking risks and becoming savvier about finding safe havens within social media channels. For site publishers, it means creating environments where marketers feel comfortable investing their advertising dollars
Key questions the “User-Generated Content” report answers:
- How many people in the US are creating and consuming user-generated content?
- Why is UGC difficult to monetize?
- What are the demographic characteristics of UGC?
- What sites are leading the way in UGC?
- How are companies using this content in their marketing efforts?
- What are the UGC trends to watch?
- And many others
The User-Generated Content report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions
Customers who bought this item also bought
Social Media & User-Generated Content
Social Media & User-generated Content (Q1 09)
User-Generated Content: In Pursuit of Ad Dollars
User-Generated Content: Will Web 2.0 Pay Its Way?
Mobile User Generated Content: Dating, Social Networking and Personal Content Delivery 2008 - 2013
Online Video: Making Content Pay
The Creative Industry: IPTV, User Generated Content and Social Networks
B2B Marketing Online: Business Meets Social Media
UK Social Media: Joining the Conversation
Online Social Networking
User Generated Content - How About Just Content?
Digital Media - Social Networks & UGC
|
|
|
|
