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101 Charts About Men - The New American Man


Description: 101 Charts About Men - The New American Man

He cooks, he cleans, he cares about how he looks, he wants to get married, he takes care of the kids and does it all while watching TV, surfing the Web, downloading music, and listening to his iPod.

With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through.

With "101 Charts About Men" you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference.

Included in this report are thousands of facts from more than 40 sources into 101 easy-to-read charts and graphs. Plus, you'll find exclusive new research conducted on media, live sporting events, shopping, hobbies, and interests.

Get to know the new American man -- order your copy of "101 Charts About Men" today!


Contents: Chapter 1: Demographics

Number Of Men In The U.S., By Age
Number Of Men In The U.S., By Race
Marital Status Of Men In The U.S.
Men's Residence Compared To A Year Ago
Median Income Of U.S. Men, By Age
Median Income Of U.S. Men, By Race
Educational Attainment Of U.S. Men, By Race

Chapter 2: Lifestyle

Household Chores That Men Do, By Age
Household Chores That Men Do, By Income
Household Chores That Men Do, By Living Arrangement
Men's Attitudes Toward Cooking
Why Men Limit What And How Much They Eat
Men Who Have Eaten At Restaurants In The Prior Month, By Age
Single Men's Attitudes Toward Marriage
How Men Deal With A Breakup
What Dads Say About Fatherhood And Their Responsiblities
How Much Time Working Dads Spend With Their Children On An Average Workday
Proportion Of Religion Group Members Who Are Male
Men's Religious Service Attendance In A Typical Month, By Age
Men's Religious Service Attendance In A Typical Month, By Race
Men's Attitudes Toward Their Vehicles And Driving
How Many Times Men Have Visited A Gym In The Prior 12 Months
Men Who Own Pets, By Type Of Pet
Number Of IDs Credit Cards, Debit Cards, Loyalty
Cards, Business Cards, And Keys Men Carry, Average vs. Median
Proportion Of Men Who Carry Phones, Tools, MP3 Players, Medication, And Organizers

Chapter 3: Men As Shoppers

Men Who Are The Primary Grocery Shopper, By Age
Products Men Bought On Solo Shopping Trips
Types Of Stores Men Visit For Grocery Shopping, By Type Of Trip
Environmentally Friendly Products Men Bought During The Prior 12 Months, By Age
Environmentally Friendly Products Men Bought During The Prior 12 Months, By Income
Items Men Buy At Live Sporting Events, By Age
Items Men Buy At Live Sporting Events, By Income
What Men Are Concerned About When Making An Online Purchase
Factors That Influence Where Men Shop Online
Reasons Men Make Impulse Buys Online
Factors That Influence Men's Auto Purchase Decisions
Types Of Jewelry That Men Buy For Themselves And Others

Chapter 4: Media Use

Hours A Week Men Spend With Traditional Media, By Age
Hours A Week Men Spend With New Media, By Age
Men With Broadband Internet, Online Video, DVR, And Video On Demand
Men Who Went To The Movies
Websites With The Largest Proportion Of Male Visitors
Social Network Site Members Who Are Male, By Site
Visits Men Account For At Top 10 Online Dating Sites
What Men Download To Their Computers Or Handheld Devices, By Age
What Men Download To Their Computers Or Handheld Devices, By Income
Men Who Pay For Downloading Music Online, By Age
Men Who Pay For Downloading Music Online, By Income
Men Who Pay For Downloading Online Video, By Age
Men Who Pay For Downloading Online Video, By Income
Type Of Contract Men Have With Their Mobile Service Provider
Likelihood Men Will Switch Cell Phone Service Providers
Activities That Men Do Using Their Cell Phones In A Typical Month
Men's Use Of Mobile And Online Video
Men's Tendency To Read Email Advertising, By Age

Chapter 5: Hobbies And Having Fun

Hobbies Men Have Participated In During The Prior 12 Months, By Age
Hobbies Men Have Participated In During The Prior 12 Months, By Income
Time Men Spend On Hobbies In A Typical Week, By Age
Time Men Spend On Hobbies In A Typical Week, By Income
Recreational Activities Men Participated In During The Prior 12 Months, By Age
Recreational Activities Men Participated In During The Prior 12 Months, By Income
Men Who Fish Or Hunt, By Age
Men Who Participate In Fishing, By Type
Men Who Participate In Hunting, By Type
Sports That Men Participate In, By Age
Men Who Participate In Fantasy Sports, By Sport
Men Who Participate In Fantasy Sports, By Age
Live Sporting Events Men Attended In The Prior 12 Months
Alcoholic Beverage That Men Drink Most Often
Men's Attitudes Toward Beer
Occasions During Which Men Drink Beer, Domestic vs. Import
How Often Men Hang Out With Their Friends Vs. How Often They Want To
Where Men Plan To Vacation, By International Region
Places Gay Men Plan To Visit During The Next 12 Months
Men Who Take Man-Only Vacations
Activities That Men Do On Vacation

Chapter 6: Appearance And Apparel

What Men Wear To Work
Facial Products Men Use, By Age
Facial Products Men Use, By Income
Hair Products Men Use, By Age
Hair Products Men Use, By Income
What Men Think Of Their Looks
What Men Would Do To Improve Their Looks If Money Were Not An Issue
How Many Men Have Visited A Day Spa In The Prior 12 Months
Most Common Plastic Surgeries Performed On Men

Chapter 7: Healthcare And Financial Concerns

How Many Times Men Visit The Doctor
Last Time Men Saw Their Dentist
Men Who Go Online For Health Information, By Age
Wellness Information That Men Look For Online
Attitudes Of Men Who Have Erectile Dysfunction
Legal Steps Men Aged 35 And Older Have Taken To Prepare For Death
How Much Men Have Changed Their Lifestyles As The Results Of The Poor Economy
Financial Concerns Men Discuss With Their Spouse/Partner
How Much Men Worry About Their Debt

Chapter 8: On The Job

Employment Status Of American Men
Men Who Are Employed, By Age
Primary Reason Men Accepted Their Current Jobs
How Easily Men Think They Could Find A New, Comparable Job
How Men Measure Their Success In The Workplace
What Most Frustrates Men About Workplace Ethics Or Behavior
What Men Plan To Do After Retirement




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