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101 Charts About Men - The New American Man
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101 Charts About Men - The New American Man
He cooks, he cleans, he cares about how he looks, he wants to get married, he takes care of the kids and does it all while watching TV, surfing the Web, downloading music, and listening to his iPod.
With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through.
With "101 Charts About Men" you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference.
Included in this report are thousands of facts from more than 40 sources into 101 easy-to-read charts and graphs. Plus, you'll find exclusive new research conducted on media, live sporting events, shopping, hobbies, and interests.
Get to know the new American man -- order your copy of "101 Charts About Men" today! |
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Contents: |
Chapter 1: Demographics
Number Of Men In The U.S., By Age Number Of Men In The U.S., By Race Marital Status Of Men In The U.S. Men's Residence Compared To A Year Ago Median Income Of U.S. Men, By Age Median Income Of U.S. Men, By Race Educational Attainment Of U.S. Men, By Race
Chapter 2: Lifestyle
Household Chores That Men Do, By Age Household Chores That Men Do, By Income Household Chores That Men Do, By Living Arrangement Men's Attitudes Toward Cooking Why Men Limit What And How Much They Eat Men Who Have Eaten At Restaurants In The Prior Month, By Age Single Men's Attitudes Toward Marriage How Men Deal With A Breakup What Dads Say About Fatherhood And Their Responsiblities How Much Time Working Dads Spend With Their Children On An Average Workday Proportion Of Religion Group Members Who Are Male Men's Religious Service Attendance In A Typical Month, By Age Men's Religious Service Attendance In A Typical Month, By Race Men's Attitudes Toward Their Vehicles And Driving How Many Times Men Have Visited A Gym In The Prior 12 Months Men Who Own Pets, By Type Of Pet Number Of IDs Credit Cards, Debit Cards, Loyalty Cards, Business Cards, And Keys Men Carry, Average vs. Median Proportion Of Men Who Carry Phones, Tools, MP3 Players, Medication, And Organizers
Chapter 3: Men As Shoppers
Men Who Are The Primary Grocery Shopper, By Age Products Men Bought On Solo Shopping Trips Types Of Stores Men Visit For Grocery Shopping, By Type Of Trip Environmentally Friendly Products Men Bought During The Prior 12 Months, By Age Environmentally Friendly Products Men Bought During The Prior 12 Months, By Income Items Men Buy At Live Sporting Events, By Age Items Men Buy At Live Sporting Events, By Income What Men Are Concerned About When Making An Online Purchase Factors That Influence Where Men Shop Online Reasons Men Make Impulse Buys Online Factors That Influence Men's Auto Purchase Decisions Types Of Jewelry That Men Buy For Themselves And Others
Chapter 4: Media Use
Hours A Week Men Spend With Traditional Media, By Age Hours A Week Men Spend With New Media, By Age Men With Broadband Internet, Online Video, DVR, And Video On Demand Men Who Went To The Movies Websites With The Largest Proportion Of Male Visitors Social Network Site Members Who Are Male, By Site Visits Men Account For At Top 10 Online Dating Sites What Men Download To Their Computers Or Handheld Devices, By Age What Men Download To Their Computers Or Handheld Devices, By Income Men Who Pay For Downloading Music Online, By Age Men Who Pay For Downloading Music Online, By Income Men Who Pay For Downloading Online Video, By Age Men Who Pay For Downloading Online Video, By Income Type Of Contract Men Have With Their Mobile Service Provider Likelihood Men Will Switch Cell Phone Service Providers Activities That Men Do Using Their Cell Phones In A Typical Month Men's Use Of Mobile And Online Video Men's Tendency To Read Email Advertising, By Age
Chapter 5: Hobbies And Having Fun
Hobbies Men Have Participated In During The Prior 12 Months, By Age Hobbies Men Have Participated In During The Prior 12 Months, By Income Time Men Spend On Hobbies In A Typical Week, By Age Time Men Spend On Hobbies In A Typical Week, By Income Recreational Activities Men Participated In During The Prior 12 Months, By Age Recreational Activities Men Participated In During The Prior 12 Months, By Income Men Who Fish Or Hunt, By Age Men Who Participate In Fishing, By Type Men Who Participate In Hunting, By Type Sports That Men Participate In, By Age Men Who Participate In Fantasy Sports, By Sport Men Who Participate In Fantasy Sports, By Age Live Sporting Events Men Attended In The Prior 12 Months Alcoholic Beverage That Men Drink Most Often Men's Attitudes Toward Beer Occasions During Which Men Drink Beer, Domestic vs. Import How Often Men Hang Out With Their Friends Vs. How Often They Want To Where Men Plan To Vacation, By International Region Places Gay Men Plan To Visit During The Next 12 Months Men Who Take Man-Only Vacations Activities That Men Do On Vacation
Chapter 6: Appearance And Apparel
What Men Wear To Work Facial Products Men Use, By Age Facial Products Men Use, By Income Hair Products Men Use, By Age Hair Products Men Use, By Income What Men Think Of Their Looks What Men Would Do To Improve Their Looks If Money Were Not An Issue How Many Men Have Visited A Day Spa In The Prior 12 Months Most Common Plastic Surgeries Performed On Men
Chapter 7: Healthcare And Financial Concerns
How Many Times Men Visit The Doctor Last Time Men Saw Their Dentist Men Who Go Online For Health Information, By Age Wellness Information That Men Look For Online Attitudes Of Men Who Have Erectile Dysfunction Legal Steps Men Aged 35 And Older Have Taken To Prepare For Death How Much Men Have Changed Their Lifestyles As The Results Of The Poor Economy Financial Concerns Men Discuss With Their Spouse/Partner How Much Men Worry About Their Debt
Chapter 8: On The Job
Employment Status Of American Men Men Who Are Employed, By Age Primary Reason Men Accepted Their Current Jobs How Easily Men Think They Could Find A New, Comparable Job How Men Measure Their Success In The Workplace What Most Frustrates Men About Workplace Ethics Or Behavior What Men Plan To Do After Retirement |
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