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The 2009-2014 Outlook for Household Refrigerators and Combination Refrigerator-Freezers in Greater China - Product Image

The 2009-2014 Outlook for Household Refrigerators and Combination Refrigerator-Freezers in Greater China

  • ID: 702406
  • January 2009
  • Region: China
  • 144 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Greater China is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 14
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 15
1.3.6 Step 6. Aggregation and Benchmarking 15
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Greater China 16
2.2 Top 100 Cities Sorted By Rank 17
3 ANHUI 21
3.1 Latent Demand by Year - Anhui 21
3.2 Cities Sorted by Rank - Anhui 22
3.3 Cities Sorted Alphabetically - Anhui 23
4 BEIJING 25
4.1 Latent Demand by Year - Beijing 25
4.2 Cities Sorted by Rank - Beijing 26
4.3 Cities Sorted Alphabetically - Beijing 26
5 CHONGQING 27
5.1 Latent Demand by Year - Chongqing 27
5.2 Cities Sorted by Rank - Chongqing 28
5.3 Cities Sorted Alphabetically - Chongqing 29
6 FUJIAN 30
6.1 Latent Demand by Year - Fujian 30
6.2 Cities Sorted by Rank - Fujian 31
6.3 Cities Sorted Alphabetically - Fujian 32
7 GANSU 34
7.1 Latent Demand by Year - Gansu 34
7.2 Cities Sorted by Rank - Gansu 35
7.3 Cities Sorted Alphabetically - Gansu 36
8 GUANGDONG 37
8.1 Latent Demand by Year - Guangdong 37
8.2 Cities Sorted by Rank - Guangdong 38
8.3 Cities Sorted Alphabetically - Guangdong 40
9 GUANGXI 43
9.1 Latent Demand by Year - Guangxi 43
9.2 Cities Sorted by Rank - Guangxi 44
9.3 Cities Sorted Alphabetically - Guangxi 45
10 GUIZHOU 46
10.1 Latent Demand by Year - Guizhou 46
10.2 Cities Sorted by Rank - Guizhou 47
10.3 Cities Sorted Alphabetically - Guizhou 48
11 HAINAN 49
11.1 Latent Demand by Year - Hainan 49
11.2 Cities Sorted by Rank - Hainan 50
11.3 Cities Sorted Alphabetically - Hainan 51
12 HEBEI 52
12.1 Latent Demand by Year - Hebei 52
12.2 Cities Sorted by Rank - Hebei 53
12.3 Cities Sorted Alphabetically - Hebei 54
13 HEILONGJIANG 56
13.1 Latent Demand by Year - Heilongjiang 56
13.2 Cities Sorted by Rank - Heilongjiang 57
13.3 Cities Sorted Alphabetically - Heilongjiang 59
14 HENAN 61
14.1 Latent Demand by Year - Henan 61
14.2 Cities Sorted by Rank - Henan 62
14.3 Cities Sorted Alphabetically - Henan 64
15 HONG KONG 66
15.1 Latent Demand by Year - Hong Kong 66
15.2 Cities Sorted by Rank - Hong Kong 67
15.3 Cities Sorted Alphabetically - Hong Kong 68
16 HUBEI 69
16.1 Latent Demand by Year - Hubei 69
16.2 Cities Sorted by Rank - Hubei 70
16.3 Cities Sorted Alphabetically - Hubei 72
17 HUNAN 74
17.1 Latent Demand by Year - Hunan 74
17.2 Cities Sorted by Rank - Hunan 75
17.3 Cities Sorted Alphabetically - Hunan 77
18 JIANGSU 79
18.1 Latent Demand by Year - Jiangsu 79
18.2 Cities Sorted by Rank - Jiangsu 80
18.3 Cities Sorted Alphabetically - Jiangsu 82
19 JIANGXI 84
19.1 Latent Demand by Year - Jiangxi 84
19.2 Cities Sorted by Rank - Jiangxi 85
19.3 Cities Sorted Alphabetically - Jiangxi 86
20 JILIN 88
20.1 Latent Demand by Year - Jilin 88
20.2 Cities Sorted by Rank - Jilin 89
20.3 Cities Sorted Alphabetically - Jilin 90
21 LIAONING 92
21.1 Latent Demand by Year - Liaoning 92
21.2 Cities Sorted by Rank - Liaoning 93
21.3 Cities Sorted Alphabetically - Liaoning 94
22 MACAU 96
22.1 Latent Demand by Year - Macau 96
22.2 Cities Sorted by Rank - Macau 97
22.3 Cities Sorted Alphabetically - Macau 97
23 NEI MONGGOL 98
23.1 Latent Demand by Year - Nei Monggol 98
23.2 Cities Sorted by Rank - Nei Monggol 99
23.3 Cities Sorted Alphabetically - Nei Monggol 100
24 NINGXIA 101
24.1 Latent Demand by Year - Ningxia 101
24.2 Cities Sorted by Rank - Ningxia 102
24.3 Cities Sorted Alphabetically - Ningxia 102
25 QINGHAI 103
25.1 Latent Demand by Year - Qinghai 103
25.2 Cities Sorted by Rank - Qinghai 104
25.3 Cities Sorted Alphabetically - Qinghai 104
26 SHAANXI 105
26.1 Latent Demand by Year - Shaanxi 105
26.2 Cities Sorted by Rank - Shaanxi 106
26.3 Cities Sorted Alphabetically - Shaanxi 107
27 SHANDONG 108
27.1 Latent Demand by Year - Shandong 108
27.2 Cities Sorted by Rank - Shandong 109
27.3 Cities Sorted Alphabetically - Shandong 111
28 SHANGHAI 113
28.1 Latent Demand by Year - Shanghai 113
28.2 Cities Sorted by Rank - Shanghai 114
28.3 Cities Sorted Alphabetically - Shanghai 114
29 SHANXI 115
29.1 Latent Demand by Year - Shanxi 115
29.2 Cities Sorted by Rank - Shanxi 116
29.3 Cities Sorted Alphabetically - Shanxi 117
30 SICHUAN 118
30.1 Latent Demand by Year - Sichuan 118
30.2 Cities Sorted by Rank - Sichuan 119
30.3 Cities Sorted Alphabetically - Sichuan 121
31 TAIWAN 123
31.1 Latent Demand by Year - Taiwan 123
31.2 Cities Sorted by Rank - Taiwan 124
31.3 Cities Sorted Alphabetically - Taiwan 126
32 TIANJIN 129
32.1 Latent Demand by Year - Tianjin 129
32.2 Cities Sorted by Rank - Tianjin 130
32.3 Cities Sorted Alphabetically - Tianjin 130
33 XINJIANG UYGUR 131
33.1 Latent Demand by Year - Xinjiang Uygur 131
33.2 Cities Sorted by Rank - Xinjiang Uygur 132
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 133
34 XIZANG [THIBET] 134
34.1 Latent Demand by Year - Xizang [Thibet] 134
34.2 Cities Sorted by Rank - Xizang [Thibet] 135
34.3 Cities Sorted Alphabetically - Xizang [Thibet] 135
35 YUNNAN 136
35.1 Latent Demand by Year - Yunnan 136
35.2 Cities Sorted by Rank - Yunnan 137
35.3 Cities Sorted Alphabetically - Yunnan 138
36 ZHEJIANG 139
36.1 Latent Demand by Year - Zhejiang 139
36.2 Cities Sorted by Rank - Zhejiang 140
36.3 Cities Sorted Alphabetically - Zhejiang 141
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 143
37.1 Disclaimers & Safe Harbor 143
37.2 ICON Group International, Inc. User Agreement Provisions 144

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