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The 2009-2014 Outlook for Men's Raincoats and Overcoats in Greater China - Product Image

The 2009-2014 Outlook for Men's Raincoats and Overcoats in Greater China

  • Published: January 2009
  • Region: China
  • 141 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Greater China is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for men’s READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 The Latent Demand in Greater China 15
2.2 Top 100 Cities Sorted By Rank 16
3 ANHUI 20
3.1 Latent Demand by Year - Anhui 20
3.2 Cities Sorted by Rank - Anhui 21
3.3 Cities Sorted Alphabetically - Anhui 22
4 BEIJING 24
4.1 Latent Demand by Year - Beijing 24
4.2 Cities Sorted by Rank - Beijing 25
4.3 Cities Sorted Alphabetically - Beijing 25
5 CHONGQING 26
5.1 Latent Demand by Year - Chongqing 26
5.2 Cities Sorted by Rank - Chongqing 27
5.3 Cities Sorted Alphabetically - Chongqing 28
6 FUJIAN 29
6.1 Latent Demand by Year - Fujian 29
6.2 Cities Sorted by Rank - Fujian 30
6.3 Cities Sorted Alphabetically - Fujian 31
7 GANSU 33
7.1 Latent Demand by Year - Gansu 33
7.2 Cities Sorted by Rank - Gansu 34
7.3 Cities Sorted Alphabetically - Gansu 35
8 GUANGDONG 36
8.1 Latent Demand by Year - Guangdong 36
8.2 Cities Sorted by Rank - Guangdong 37
8.3 Cities Sorted Alphabetically - Guangdong 39
9 GUANGXI 41
9.1 Latent Demand by Year - Guangxi 41
9.2 Cities Sorted by Rank - Guangxi 42
9.3 Cities Sorted Alphabetically - Guangxi 43
10 GUIZHOU 44
10.1 Latent Demand by Year - Guizhou 44
10.2 Cities Sorted by Rank - Guizhou 45
10.3 Cities Sorted Alphabetically - Guizhou 46
11 HAINAN 47
11.1 Latent Demand by Year - Hainan 47
11.2 Cities Sorted by Rank - Hainan 48
11.3 Cities Sorted Alphabetically - Hainan 49
12 HEBEI 50
12.1 Latent Demand by Year - Hebei 50
12.2 Cities Sorted by Rank - Hebei 51
12.3 Cities Sorted Alphabetically - Hebei 52
13 HEILONGJIANG 53
13.1 Latent Demand by Year - Heilongjiang 53
13.2 Cities Sorted by Rank - Heilongjiang 54
13.3 Cities Sorted Alphabetically - Heilongjiang 56
14 HENAN 58
14.1 Latent Demand by Year - Henan 58
14.2 Cities Sorted by Rank - Henan 59
14.3 Cities Sorted Alphabetically - Henan 61
15 HONG KONG 63
15.1 Latent Demand by Year - Hong Kong 63
15.2 Cities Sorted by Rank - Hong Kong 64
15.3 Cities Sorted Alphabetically - Hong Kong 65
16 HUBEI 66
16.1 Latent Demand by Year - Hubei 66
16.2 Cities Sorted by Rank - Hubei 67
16.3 Cities Sorted Alphabetically - Hubei 69
17 HUNAN 71
17.1 Latent Demand by Year - Hunan 71
17.2 Cities Sorted by Rank - Hunan 72
17.3 Cities Sorted Alphabetically - Hunan 74
18 JIANGSU 76
18.1 Latent Demand by Year - Jiangsu 76
18.2 Cities Sorted by Rank - Jiangsu 77
18.3 Cities Sorted Alphabetically - Jiangsu 79
19 JIANGXI 81
19.1 Latent Demand by Year - Jiangxi 81
19.2 Cities Sorted by Rank - Jiangxi 82
19.3 Cities Sorted Alphabetically - Jiangxi 83
20 JILIN 85
20.1 Latent Demand by Year - Jilin 85
20.2 Cities Sorted by Rank - Jilin 86
20.3 Cities Sorted Alphabetically - Jilin 87
21 LIAONING 89
21.1 Latent Demand by Year - Liaoning 89
21.2 Cities Sorted by Rank - Liaoning 90
21.3 Cities Sorted Alphabetically - Liaoning 91
22 MACAU 93
22.1 Latent Demand by Year - Macau 93
22.2 Cities Sorted by Rank - Macau 94
22.3 Cities Sorted Alphabetically - Macau 94
23 NEI MONGGOL 95
23.1 Latent Demand by Year - Nei Monggol 95
23.2 Cities Sorted by Rank - Nei Monggol 96
23.3 Cities Sorted Alphabetically - Nei Monggol 97
24 NINGXIA 98
24.1 Latent Demand by Year - Ningxia 98
24.2 Cities Sorted by Rank - Ningxia 99
24.3 Cities Sorted Alphabetically - Ningxia 99
25 QINGHAI 100
25.1 Latent Demand by Year - Qinghai 100
25.2 Cities Sorted by Rank - Qinghai 101
25.3 Cities Sorted Alphabetically - Qinghai 101
26 SHAANXI 102
26.1 Latent Demand by Year - Shaanxi 102
26.2 Cities Sorted by Rank - Shaanxi 103
26.3 Cities Sorted Alphabetically - Shaanxi 104
27 SHANDONG 105
27.1 Latent Demand by Year - Shandong 105
27.2 Cities Sorted by Rank - Shandong 106
27.3 Cities Sorted Alphabetically - Shandong 108
28 SHANGHAI 110
28.1 Latent Demand by Year - Shanghai 110
28.2 Cities Sorted by Rank - Shanghai 111
28.3 Cities Sorted Alphabetically - Shanghai 111
29 SHANXI 112
29.1 Latent Demand by Year - Shanxi 112
29.2 Cities Sorted by Rank - Shanxi 113
29.3 Cities Sorted Alphabetically - Shanxi 114
30 SICHUAN 115
30.1 Latent Demand by Year - Sichuan 115
30.2 Cities Sorted by Rank - Sichuan 116
30.3 Cities Sorted Alphabetically - Sichuan 118
31 TAIWAN 120
31.1 Latent Demand by Year - Taiwan 120
31.2 Cities Sorted by Rank - Taiwan 121
31.3 Cities Sorted Alphabetically - Taiwan 123
32 TIANJIN 126
32.1 Latent Demand by Year - Tianjin 126
32.2 Cities Sorted by Rank - Tianjin 127
32.3 Cities Sorted Alphabetically - Tianjin 127
33 XINJIANG UYGUR 128
33.1 Latent Demand by Year - Xinjiang Uygur 128
33.2 Cities Sorted by Rank - Xinjiang Uygur 129
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 130
34 XIZANG [THIBET] 131
34.1 Latent Demand by Year - Xizang [Thibet] 131
34.2 Cities Sorted by Rank - Xizang [Thibet] 132
34.3 Cities Sorted Alphabetically - Xizang [Thibet] 132
35 YUNNAN 133
35.1 Latent Demand by Year - Yunnan 133
35.2 Cities Sorted by Rank - Yunnan 134
35.3 Cities Sorted Alphabetically - Yunnan 135
36 ZHEJIANG 136
36.1 Latent Demand by Year - Zhejiang 136
36.2 Cities Sorted by Rank - Zhejiang 137
36.3 Cities Sorted Alphabetically - Zhejiang 138
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 140
37.1 Disclaimers & Safe Harbor 140
37.2 ICON Group International, Inc. User Agreement Provisions 141

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