Innovative products are the lifeline for any corporation to sustain prosperity. Approximately one-third of the average organization's sales come from new or drastically improved products. At the same time, the span for time-to-market is accelerating for most industries, and product life cycles are diminishing. And despite the costs involved, many product launches still fail to yield significant returns.
The obvious answer to facing the risks involved in this competitive imperative is to develop a systematic approach to new product development (NPD). A less understood necessity is that that this systematic approach must be bolstered by wide-scale efforts to cultivate an innovative workplace.
This new guidebook removes the mystery and complexity surrounding profitable new business growth through breakthrough innovation and synthesizes it into practical methods based on proven experiences by describing the five pillars that are essential for building breakthrough innovation.
Chapter 1: Life Cycle of New Business Growth
Chapter 2: The Importance of Defining Innovation
Chapter 3: Cultivating an Innovative Culture
Chapter 4: Support Structure for Innovation
Chapter 5: Customer-inspired Strategic Innovation:
Process Overview and Creating a Winning Start
Chapter 6: Customer-inspired Strategic Innovation:
Process Steps for Divergence
Chapter 7: Customer-inspired Strategic Innovation:
Process Steps for Convergence
Chapter 8: Innovation Metrics: Measuring the Output
Chapter 9: Views from an Innovator
About the Author
About American Productivity & Quality Center