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Egypt Food and Drink Report Q1 2009


Description: Our Egypt Food Drink Report provides independent forecasts and competitive intelligence on Egypt's food and drink industry.

Despite the worsening global economic outlook, the Egyptian market has continued to catch the eye of foreign investors as discussed in our recently published Egypt Food & Drink Report for Q109. In August 2008, leading Saudi Arabian dairy and fruit juice company Almarai reached an acquisition agreement with Egyptian dairy and juice manufacturer International Company for Agricultural Industrialisation Projects (Beeaty). Almarai is the largest dairy company in the Gulf region by market value, and has been looking to increase its presence beyond the Gulf and throughout the Middle East region with a series of acquisitions. According to a statement by the Saudi company, it will complete the Beeaty acquisition once it has finalised all financial, technical and legal audits, as well as receiving all regulatory approvals, in a deal which is estimated to be worth US$112mn.

Also in August a group of foreign and domestic companies announced that they are planning on investing in building a new phosphate fertiliser complex in Aswan, Upper Egypt. The plant, which comes with a US$2bn price tag, should start production in 2011. The domestic companies investing in the project are Polyserve, Egyptian Financial and Industrial Company (EFIC), Abou Kir Fertilisers, Helwan Fertilisers and El-Nasr Mining Company, while Greece's Indagro and American Agirfos will also hold stakes in the new production facility. Alongside the growing demand for food commodities, there has also been a corresponding rise in the demand for fertiliser. With prices for natural gas (an essential ingredient in fertiliser production) relatively cheap in Egypt due to government subsidies, and the country's strong logistics connections, Egypt is in a very strong position to capitalise on this rising demand for fertilisers.

Nevertheless, despite these continued investments in its food industry, Egypt will continue to deal with a number of challenges. The increasing competition for agricultural commodities has come as bad news for Egypt, which is heavily dependent on food and drink imports due to its natural agricultural constraints. The government is therefore continually looking for ways to increase the country's agricultural output.

One recent attempt has involved increasing potato production, with the government having announced plans to increase potato output by 60% over the next ten years, as it looks to increase both consumption and export sales. With the price of a number of key food crops such as rice, wheat and corn having risen dramatically over the past year, experts have started to advocate potatoes as an alternative crop. Yet even with increasing crop output, Egypt still continues to battle food price inflation. As this report went to press, the consumer price index (CPI) was at 21.5%, interest rates were spiking and the stock market was down nearly 50% year-to-date: clearly, the economic outlook is not as stellar as it once was, and this could well feed through into a more negative picture for both the political scene and the business environment. With the economic conditions likely to worsen, and the population increasingly critical of the government, there is a real risk of unrest.


Contents: Executive Summary
Business Environment
Middle East Food & Drink Business Environment Ratings
Table: Regional Food & Drink Business Environment Ratings
Egypt’s Food & Drink Business Environment Rating
SWOT Analysis
Food
Egypt Food Industry SWOT
Drink
Egypt Drink Industry SWOT
Mass Grocery Retail
Egypt Mass Grocery Retail Industry SWOT
Macroeconomic Outlook
Table: Egypt – Economic Activity
Food
Industry Forecast Scenario
Food Consumption
Table: Food consumption indicators
Trade
Table: Sectoral Trade Indicators – Food, Drink & Tobacco (US$mn)
Canned Food
Table: Canned Food Sales
Confectionery
Table: Confectionery Sales
Industry Developments
Market Overview
Processed Food
Agriculture
Halal Food
Table: Muslim Populations In Select Countries
Drink
Industry Forecast Scenario
Alcoholic Drinks
Table: Drinks indicators
Soft Drinks
Table: Drinks indicators
Industry Developments
Market Overview
Alcoholic Drinks
Soft Drinks
Hot Drinks
Retail
Industry Forecast Scenario
MGR Retail Indicators - Historical Data & Forecasts (US$bn)
Table: Grocery Retail Sales By Format – Historical Data And Forecasts
Industry Developments
Market Overview
Table: Structure Of Egypt's Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Structure Of Egypt's Mass Grocery Retail Market (US$bn) – Sales Value By Format
Table: Value Of Sales Per Outlet, 2007
Competitive Landscape
Key Players
Food And Drink
Table: Key Players in Egypt's Food & Drink Sector
Mass Grocery Retail
Table: Key Players In Egypt's Mass Grocery Retail Sector, 2007
Company Analysis
Food
Cairo Poultry Company (CPC)
Faragalla
Drink
Al-Ahram Beverages Co (ABC)
Mass Grocery Retail
Metro (Mansour Group)
Carrefour MAF – Egypt
Country Snapshot: Egypt Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2010
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
Appendix: Agricultural Commodity Prices
Food & Drink Business Environment Ratings
Ratings Methodology
Ratings Overview
Ratings System
Indicators
Limits Of Potential Returns
Risks To Realisation Of Potential Returns
Weighting
Our Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
Our Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing


Companies Mentioned - Al-Ahram Beverages Co (ABC) - Cairo Poultry Company (CPC) - Carrefour MAF – Egypt - Faragalla - Metro (Mansour Group)


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