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Opportunities in Central and Eastern European Welding Market
Frost & Sullivan, Dec 2008, Pages: 166
This Frost & Sullivan research service titled Opportunities in Central and Eastern European Welding Market provides an insight into total market values, per cent of revenues by product, and by end users for the welding equipment and welding consumables market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: welding equipment and welding consumables along with the following technologies: arc resistance, gas, laser, friction stir, electron beam welding technologies, solid wires, flux cored wires, saw wires, fluxes and stick electrodes.
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Market on an Upswing with Optimistic Automation Trends and Rising Demand
The outlook for the central and east European (CEE) welding equipment and consumables market is optimistic because of mounting demand for consumables and equipment from the automotive, construction, and power sectors. On the one hand, there are sufficient orders from most industries while on the other, the automation trend is driving arc welding and laser welding industries. Several manufacturing projects have moved to east Europe because of lower cost of production and inexpensive labour. This trend has given a fillip to the welding market in CEE. To remain competitive in this expanding market, manufacturers should increase their penetration in the CEE region. They should also establish a strong brand image, while offering end users cost-effective, standardised and high quality products. “Significant demand from the construction, power, pipelines, and automotive industries have resulted in mounting uptake of welding equipment and consumables in east Europe,” says the analyst of this research. “The shift of the industrial base to eastern Europe and automation trends is inducing welding manufacturers to penetrate into the east European regions”
The manual methods of welding are being replaced by technologically innovative methods, and the arc and laser welding systems sales have stepped up. End users are now focussing on more reliable and improved operating equipment in a bid to lower production costs and address issues of smoother weld and increased productivity. There is an escalating need for high-alloyed consumables to comply with safety regulations and yield higher productivity. Most end-user industries are using laser technology and replacing manual welding techniques with mechanised equivalents. This trend will continue and the market will grow during the long term. Poland is the largest contributor to the welding market in CEE. It has benefited from the shift of the industrial base to east Europe. Countries such as Poland, the Czech Republic and Romania are economically stable, contributing to revenue generation in the welding equipment and consumables sector. The rising demand from residential and non-residential construction as well as restructuring activities in eastern Europe are further supporting growth. Heavy manufacturing industries also account for a sizeable share of revenue generation. There is sufficient demand from job shops and repair garages, which constantly use welding equipment. All these factors are driving the uptake of welding equipment and consumables.
Manufacturers to Create Demand by Tapping New End-user Sectors
One of the key challenges for manufacturers is to maximise penetration of east Europe and successfully pitch their products and services to the industries located in the region. Manufacturers should build the long-term viability of the welding equipment and consumables by convincing the broad customer base about its quality and superiority. Manufacturers should leverage untapped end-user industries such as power, oil and gas, and fabrication where demand is increasing. This will offset the lack of potential revenue from west European regions. Market participants should devise effective cost-cutting and sales strategies as well as promote innovative technologies that support improved productivity. Manufacturers should create awareness about new technologies in the east European region, which is mainly dominated by manual welding and traditional methods. Research and latest welding studies have concluded that enhanced welding quality and speed can be accomplished by using sophisticated welding equipment, quality welding consumables and automating the welding processes. With rising demand from end-user industries and automation at its peak, manufacturers should undertake constant investments in R&D. They should also develop mechanised equipment and different alloys of welding consumables that are cost-effective and effectively meet the demand of end-user industries.
Providing an array of cost-competitive products is essential for manufacturers to gain a large share of the CEE welding market. This strategy will enable market participants to establish their brand and obtain orders from end-user industries that demand large volumes of welding consumables and automated welding equipment. Several large multinational companies have begun imparting product knowledge to end users through demonstrations, seminars, and welding equipment-related events. Manufacturers have taken steps to maintain a historical relationship with their customers and have succeeded in getting contracts from them. There has also been sufficient R&D in the welding consumables market to bring out diverse alloyed consumables that cost less than nickel and steel, while offsetting inferior quality, low-cost hydrogen electrodes from China. “Continuous technological advances have stimulated demand for welding equipment,” concludes the analyst. “Manufacturers should improve their service portfolios, broaden their market reach, and increase penetration into the CEE region.”
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Welding Equipment
- Welding Consumables
- Technologies
The following technologies are covered in this research:
- Arc
- Resistance
- Gas
- Laser
- Friction stir
- Electron beam welding technologies
- Solid Wires
- Flux cored wires
- SAW wires
- Fluxes
- Stick electrodes
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