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Industry Immersion Learning: Real-Life Industry Case-Studies in Biotechnology and Business


Description: Students are often surprised about the differences between the university and industry work environments when adjusting to their first job in the biotechnology and pharmaceutical industry. This book aims to facilitate the transition from university to industry by presenting real-life study cases that span a broad range of important topics. Amongst these are examples of innovation, management or optimization of products, processes, and intellectual property.

Many university teachers are also unfamiliar with the industry environment. This book provides guidance on how to approach industry professionals and create educational alliances. The strategy of establishing contact to industry employers and the process of developing study cases are outlined. Each study includes a description of the topic, mission and goals, learning outcomes, study plan, student deliverables, and teacher’s instructional materials.

Few textbooks are available that contain hands-on training for students aiming to work in industry and instructions for university teachers interested in collaborating with industry. This book is ideal for professional science and MBA students, as well as university teachers and industry professionals.


Contents: Principles of Industry Immersion Learning

Integration of Pharmaceutical and Diagnostic Co-Development and Commercialization: Adding Value to Therapeutics by Applying Biomarkers

Pharmaceutical Industry Product Portfolio Planning and Management

Entrepreneurship: Establishing a New Biotechnology Venture

Introduction to U.S. Patent Law

Intellectual Property Management

Operational Excellence In Pharmaceutical Manufacturing

Aligning Behaviors and Standards in a Regulated Industry: Design and Implementation of a Job Observation Program


Author Lisbeth Borbye (Ph.D.) is Assistant Dean for Professional Education at North Carolina State University. Dr. Borbye develops and implements need-based graduate workforce education. Michael Stocum (M.S.) is Founder and Managing Director of Personalized Medicine Partners, LLC, a firm that assists companies creating personalized medicine products by integrating therapeutic and diagnostic programs. Alan Woodall (B.S., MBA) is President of Woodall and Associates, a management consultant firm that assists pharmaceutical and biotechnology companies to improve their drug development and team processes. Cedric Pearce (Ph.D.) is Chief Executive Officer of Mycosynthetix, Inc. and Mycofuels, Inc. companies, which employ filamentous fungi as a source of novel chemistry and biochemistry. Elaine Sale (Ph.D., J.D.) is Chief Patent Counsel at Argos Therapeutics, Inc. Dr. Sale has practiced biotech patent law at BASF Corporation, Paradigm Genetics and Alston & Bird LLP. William Barrett (B.A., J.D.) is Vice President, Intellectual Property at Advanced Liquid Logic, Inc. Mr. Barrett has worked with Moore & Van Allen, PLLC, Nobex Corp., and ipCapital Group, Inc. Lucia Clontz (M.S.) is Director of Microbiology and leads Operational Excellence activities at Diosynth Biotechnology, a part of Schering-Plough. Amy M. Peterson (M.S.) is Senior Quality Assurance Specialist at Wyeth Biotechnology. Ms. Peterson works on quality control training programs, Corrective Actions/Preventive Actions (CAPA) programs and CAPA Effectiveness Measurement Systems. John A. Shaeffer (B.A.) is Operations Management Specialist at Wyeth Biotechnology. Mr. Shaeffer has experience utilizing Six Sigma, Lean Manufacturing, Quality Risk Management, and Human Performance Improvement techniques.


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