Enterprise Strategy Review: AT&T Completes the Deal
Ovum, January 2009, Pages: 40
AT&T has the most complete footprint for enterprise managed services contracts of the top five global service providers, and multinational users are paying more attention to the operators network coverage and service enhancements.
Scope:
Ovums research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovums market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights:
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase:
Ovums research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.
Executive summary
- In a nutshell
- Ovum view
- Key messages
New service announcements
Contract wins and referrals
Return on investment (RoI) visibility
Tests for 2009
Strategic positioning
- Operating structure
- Financial position
- Enterprise and business revenues
- Enterprise strategy
- Target customer base
- Network investment
Services and technologies
- AT&T’s intelligent network
- Network services and intelligence
- Applications and application infrastructure
- Enterprise mobility
- AT&T’s portfolio approach
Service delivery
- Enhancing customer experience
- AT&T business market organisation: recent developments
- Customer portal
- Qualifying AT&T in applications management: Ovum perspective
- Extending the service strategy
- Hosted SAP
- Synaptic hosting
- Managed telepresence
Customers and contracts
- AT&T’s segmentation
- Geographic focus
- Contract wins
Acquisitions and partnerships
- Strong move into enterprise applications
- Wireless opportunity knocks
- IBM partnership: the ‘Blue Sky’ ventures
- AT&T/IBM versus BT/HP/EDS?
- Ovum view
Strategic roadmap
- AT&T’s international stall is set out
- Commercial positioning
- Prospects for deeper applications services
Appendix
- Highlighting AT&T’s public contract wins
List of Tables
Table 1: AT&T announced contracts, September 2007 - March 2008
List of Figures
Figure 1: Revenue breakdown by segment, 2006 and 2007
Figure 2: AT&T revenues from IP and legacy data services
Figure 3: Portfolio overview
Figure 4: AT&T’s converged enterprise model
Figure 5: AT&T’s investment priorities for product portfolio
Figure 6: AT&T BusinessDirect - portal screen showing SLA claims request
Figure 7: AT&T Corporate Segment Marketing
Figure 8: AT&T global service contracts 2008 (first six months)
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