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Mobile Application Stores: Google Android
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Description: |
Google has managed to build significant momentum behind its Android platform, and its application store strategy reflects Googles commitment to openness, placing few restrictions on developers.
Scope:
Ovums research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovums market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights:
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase:
Ovums research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us. |
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Contents: |
Executive summary
- In a nutshell
- Key messages
Ovum view
- The ambitious new entrant
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Application compatibility will be the key to Androids success
Device sales and Market download statistics
- Device shipments
- Outlook for 2009
Android Market business model
- Revenue sources
- Developer agreements
o Android Developer Distribution Agreement
o Marketplace revenue-share agreement
o Relationship with carrier partners
Developer products and services
- Developer ecosystem
- Developer portal
- Registration and approval process
- Application distribution
SDK and tools
- Android SDK
- Three agreements
- SDK License Agreement
- Open source obligations
- Developer Content Agreement
- Android uses a permissions-based security model
- Software update alerts for applications
Developer programmes
- Developer marketing and recruitment
- Android Developer Challenge
Summary of Android application platform
- Android is built on Linux and a derivative of Java
- No support for native applications
- Pre-installed applications |
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