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Mobile Application Stores: Apple App Store
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Description: |
Apples iPhone has proven to be enormously popular with consumers, and a big part of this success is the App Store. Apple is undoubtedly the market leader in this area, having clearly demonstrated the potential of mobile application stores on devices.
Scope:
Ovums research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovums market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights:
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase:
Ovums research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us. |
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Contents: |
Executive summary
- In a nutshell
- Key messages
Ovum view
- Leading the application store pack
- Strengths
- Weaknesses
- Opportunities
- Threats
iPhone sales and App Store download statistics
- Application downloads drive device shipments
- Most applications are free or very cheap
- Games are the most popular application type
App Store business model
- App Store revenue-share agreement
- Key points
- Estimate of App Store revenues
- App Store downloads add significant incremental revenues
Developer products and services
- Developer ecosystem
- Developer portal
- Registration and approval process
- Application distribution
SDK agreement
- Significant restrictions on applications
- Location-based services have restrictions
- Open source restrictions
- Software update alerts for applications
Developer programmes
- Three-tiered developer programme
- Standard programme ($99)
- Enterprise programme ($299)
- iPhone developer university programme (free)
- Developer marketing and recruitment
Summary of Apple’s application platform
- Derived from Mac OS X
- Pre-installed applications
- iPhone SDK
List of Tables
Table 1: iPhone developer programme tiers
List of Figures
Figure 1: iPhone quarterly device sales (global)
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