Trends for 2009: Telco Operations - Market Research Reports

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Trends for 2009: Telco Operations

Description:

The 21st century has not been kind to traditional fixed line telcos. Every year since 2001 has been difficult for one reason or another and 2009 looks set to be just as challenging. Going into 2009, financial caution and cost cutting will be major themes

Scope:
Ovums research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovums market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.

Highlights:
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

Reasons to Purchase:
Ovums research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.

Contents:

Executive summary
- In a nutshell
- Ovum view
- Telcos will have to work smarter and harder

Transformation
- Renewed focus on efficiencies
- Review of the marketing functions

Customer centricity
- Realigning the business with the customer
- Investing in customer service and self-care

Disruptive influences
- Recognition that web providers are partners not threats

Core business
- Driving growth in core through upgrades and IPTV
- Substitution for telcos products will increase
- Disposal of non-core assets to boost profitability

Telco outsourcing
- Partners needed to improve margins
- Decisions to be made about what to outsource

The market
- Economic downturn to hit rock bottom during 2009
- Investment decisions may be postponed, opex targeted
- M&A could go either way

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