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Broadband via Satellite - Europe & North Africa Outlook for the Residential Market (2nd Edition)
Description:
After having met with mixed results, two-way satellite access has been enjoying a upswing in popularity over the past two years. This report examines recent developments in the United States, Asia and Europe, then analyses the issues involved in rolling out these services and assesses the opportunities tied to the deployment of fixed satellite access services in residential markets in Europe and North Africa.
Key questions
- What is the actual market outlook for satellite technologies when competing with terrestrial, wireline and wireless technologies?
- What positioning scenarios would be the most relevant for a satellite operator, given the features of the broadband market in the different geographical zones being examined?
- What advantages does use of the Ka band bring?
- What are the market drivers and issues surrounding the offer's structure?
- Satellite, WiMAX, 3G: who will win the battle to reduce the digital divide?
Report delivered with a database broken down by country
Countries covered
- Algeria
- Austria
- Belgium
- Bulgaria
- Czech Republic
- Denmark
- Egypt
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Libya
- Morocco
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Tunisia
- Turkey
- United Kingdom
Data analysed
- GDP per capita
- Population (total, urban, rural)
- Density
- PC penetration
- DSL coverage
- Broadband subscriber base
(DSL, Cable, FTTH, others)
- Terrestrial broadband prices
- DSL subscribers by speed
- Cable subscribers by speed
- Satellite equipped households
- Households subscribing to satellite
Key questions
- What is the actual market outlook for satellite technologies when competing with terrestrial, wireline and wireless technologies?
- What positioning scenarios would be the most relevant for a satellite operator, given the features of the broadband market in the different geographical zones being examined?
- What advantages does use of the Ka band bring?
- What are the market drivers and issues surrounding the offer's structure?
- Satellite, WiMAX, 3G: who will win the battle to reduce the digital divide?
Report delivered with a database broken down by country
Countries covered
- Algeria
- Austria
- Belgium
- Bulgaria
- Czech Republic
- Denmark
- Egypt
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Libya
- Morocco
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Tunisia
- Turkey
- United Kingdom
Data analysed
- GDP per capita
- Population (total, urban, rural)
- Density
- PC penetration
- DSL coverage
- Broadband subscriber base
(DSL, Cable, FTTH, others)
- Terrestrial broadband prices
- DSL subscribers by speed
- Cable subscribers by speed
- Satellite equipped households
- Households subscribing to satellite
Contents:
1. Introduction
2. Methodology
3. Satellite: a Key Technology for Providing End-user Access?
3.1. Features of two-way access
3.1.1. Ka band: how it works
3.1.2. Technical specificities
3.1.3. Economic advantages
3.1.4. Increasingly competitive commercial offers
3.1.5. Latency not a major obstacle
3.2. A technology back in the news
For each case study:
- Technical infrastructure
- Services offers
3.2.1. In North America
3.2.2. In Asia
3.2.3. In Europe
4. Competition for Terrestrial Technologies
4.1. Wireline technologies still dominate but wireless broadband making strides
4.1.1. Massive dominance of wireline systems: xDSL and cable modem
4.1.2. Market development
4.1.3. Wireless cellular network technologies
4.1.4. Alternative wireless technologies: Wifi and WiMAX
4.1.5. Market development
4.2. Outlook for new generation ultra-fast broadband technologies
4.2.1. Fibre optic and FTTH
4.2.2. Future of mobile solutions and 4G
5. Satellite's Competitiveness
5.1. Technological competitiveness
5.2. An efficient solution for reducing the digital divide
5.3. Local authorities play a decisive role in the choice of solution
5.3.1. Growing number of European plans to reduce the digital divide
5.3.2. WiMAX, satellite, 3G, which will prevail?
6. Market Segmentation Criteria
6.1. Socioeconomic criteria
6.1.1. PC penetration rate
6.1.2. GDP per capita
6.1.3. Rural/urban population density
6.2. Features of a terrestrial broadband rollout
6.2.1. DSL network coverage
6.2.2. Broadband penetration
6.2.3. Internet access speeds
6.2.4. Internet access prices
6.3. Criteria shaping the development of satellite TV
6.3.1. Satellite dish equipment
6.3.2. Satellite pay-TV penetration
6.4. Main challenges and uncertainties
6.4.1. Tied to the development of wireline networks
6.4.2. Tied to the development of wireless networks
6.4.3. Tied to the TV market structure
6.4.4. Tied to government involvement
7. Target Markets with Varying Features
7.1. Characterisation of satellite target markets
7.2. Positioning scenarios by zone
7.2.1. Strategic options open to satellite operators
- Reducing the digital divide
- Partnership with a TV bouquet
- Internet Pure player
7.2.2. Strategic options by zone
- Zone 1: Widespread broadband access
- Zone 2: Divide steadily closing
- Zone 3: Developing slowly
- Zone 4: Lasting digital divide?
7.2.3. Summary
- Initial strategic positioning
- Long-term strategic positioning
- Market potential for satellite
Tables & Figures
Table 1: Future range of speeds supplied by the Tooway offer, based on the KA-SAT
Table 2: Cable modem standard features
Table 3: Performances of 802.11 standards
Table 4: Fixed WiMAX performance
Table 5: selection of current/planned WiMAX service rollouts in Europe and North Africa at the end of 2008
Table 6: Estimated number of households not covered by fixed broadband networks
Table 7: List of satellite TV services available in Europe in 2007
Table 8: Identification and characterisation of potential target markets
Table 9: Positioning strategies for a satellite operator
Figure 1: List of countries analysed in this report
Figure 2: How two-way internet access via satellite works
Figure 3: Example of beam coverage with frequency reuse
Figure 4: Estimated cost of bandwidth for Ka-band systems (launched satellite)
Figure 5: Change in the price of a satellite broadband reception terminal
Figure 6: Typology of Internet use
Figure 7: Main uses of the internet in French households
Figure 8: Breakdown of Internet users by age, for each application
Figure 9: Growth of the WildBlue subscriber base
Figure 10: Breakdown of WildBlue subscribers by population density
Figure 11: Impact of WildBlue on Ka-band terminal shipments in the United States
Figure 12: Residential internet access services marketed by WildBlue
Figure 13: Growth of HughesNet subscriber base
Figure 14: The new service architecture with the SpaceWay 3 satellite
Figure 15: The Spaceway transmission system
Figure 16: Residential internet access services marketed by Hughes
Figure 17: ViaSat-1 development roadmap
Figure 18: Estimated capacity of the ViaSat-1 satellite in Gbps, compared to other North American satellites operating in the Ka, Ku, and C bands
Figure 19: Growth of the installed base of Ka-band terminals in Canada
Figure 20: The Thaicom 4/IPStar satellite's coverage
Figure 21: The ISPSTAR service coverage at the end of 2008
Figure 22: Growth of IPSTAR terminal sales
Figure 23: Geographical breakdown of shipments of IPSTAR terminals (end of 2008)
Figure 24: Current coverage of the Avanti service Intelsat IS-903
Figure 25: Performance of the HylasOne satellite
Figure 26: Service coverage provided by Avanti
Figure 27: Avanti business model as it stood at the end of 2008
Figure 28: Tooway Ka and Ku-band coverage and bitrate
Figure 29: Tooway offers distributed by Sat2Way in France in January 2009
Figure 30: The Sat3Play system architecture
Figure 31: Triple play via Astra2Connect
Figure 32: Range of bitrates offered by Vivéole
Figure 33: Combined broadband/TV reception via satellite
Figure 32: DSL variants, according to downstream bitrate
Figure 33: Theoretical performance of ADSL2+, VDSL and VDSL2.
Figure 34: European broadband market structure by access technology, Q4 2008
Figure 35: North African broadband market structure by access technology, Q4 2008
Figure 36: Change in the monthly price of a basic DSL service
Figure 37: Expected use of frequency bands by geographical zone
Figure 38: Number of sites for covering the population with HSxPA and Mobile WiMAX
Figure 39: Comparison of a selection of 3G Internet flat rates in Europe, over mobile and PC data card/USB key (mid-2008)
Figure 40: Mobile Internet penetration in a selection of European countries
Figure 41: Where the mobile Internet is used in France
Figure 42: Worldwide deployment of 3GLTE
Figure 43: Evolution from GSM to 3GLTE
Figure 44: The future of mobile technologies
Figure 45: Comparison of current technologies
Figure 46: Satellite's positioning for providing broadband access in rural zone
Figure 47: Developments enabled by faster speed access
Figure 48: Map of dead zones in Metropolitan France in 2008
Figure 49: Local authorities' WiMAX rollout strategy
Figure 50: PC penetration rate
Figure 51: GDP per capita
Figure 52: Population density in Europe
Figure 53 Population density in North Africa
Figure 54: Total coverage of DSL networks
Figure 55: DSL network coverage of urban and suburban areas
Figure 56: DSL network coverage of rural areas
Figure 57: Broadband penetration
Figure 58: DSL subscriber bitrates in Europe and North Africa
Figure 59: Cable subscriber bitrates in Europe and North Africa
Figure 60: Average price of a broadband service (DSL & cable) (EUR) – 1 Mbps downlink
Figure 61: Average price of a broadband service (DSL & cable) (EUR) – 4 Mbps downlink
Figure 62: Percentage of households equipped with satellite TV reception antennae
Figure 63: DTH subscriber base at the end of 2007
Figure 64: Map of markets that can be targeted by a satellite Internet access offer
Figure 65: Positioning of the different strategic options for zone 1
Figure 66: Positioning of the different strategic options for zone 2
Figure 67: Positioning of the different strategic options for zone 3
Figure 68: Positioning of the different strategic options for zone 4
2. Methodology
3. Satellite: a Key Technology for Providing End-user Access?
3.1. Features of two-way access
3.1.1. Ka band: how it works
3.1.2. Technical specificities
3.1.3. Economic advantages
3.1.4. Increasingly competitive commercial offers
3.1.5. Latency not a major obstacle
3.2. A technology back in the news
For each case study:
- Technical infrastructure
- Services offers
3.2.1. In North America
3.2.2. In Asia
3.2.3. In Europe
4. Competition for Terrestrial Technologies
4.1. Wireline technologies still dominate but wireless broadband making strides
4.1.1. Massive dominance of wireline systems: xDSL and cable modem
4.1.2. Market development
4.1.3. Wireless cellular network technologies
4.1.4. Alternative wireless technologies: Wifi and WiMAX
4.1.5. Market development
4.2. Outlook for new generation ultra-fast broadband technologies
4.2.1. Fibre optic and FTTH
4.2.2. Future of mobile solutions and 4G
5. Satellite's Competitiveness
5.1. Technological competitiveness
5.2. An efficient solution for reducing the digital divide
5.3. Local authorities play a decisive role in the choice of solution
5.3.1. Growing number of European plans to reduce the digital divide
5.3.2. WiMAX, satellite, 3G, which will prevail?
6. Market Segmentation Criteria
6.1. Socioeconomic criteria
6.1.1. PC penetration rate
6.1.2. GDP per capita
6.1.3. Rural/urban population density
6.2. Features of a terrestrial broadband rollout
6.2.1. DSL network coverage
6.2.2. Broadband penetration
6.2.3. Internet access speeds
6.2.4. Internet access prices
6.3. Criteria shaping the development of satellite TV
6.3.1. Satellite dish equipment
6.3.2. Satellite pay-TV penetration
6.4. Main challenges and uncertainties
6.4.1. Tied to the development of wireline networks
6.4.2. Tied to the development of wireless networks
6.4.3. Tied to the TV market structure
6.4.4. Tied to government involvement
7. Target Markets with Varying Features
7.1. Characterisation of satellite target markets
7.2. Positioning scenarios by zone
7.2.1. Strategic options open to satellite operators
- Reducing the digital divide
- Partnership with a TV bouquet
- Internet Pure player
7.2.2. Strategic options by zone
- Zone 1: Widespread broadband access
- Zone 2: Divide steadily closing
- Zone 3: Developing slowly
- Zone 4: Lasting digital divide?
7.2.3. Summary
- Initial strategic positioning
- Long-term strategic positioning
- Market potential for satellite
Tables & Figures
Table 1: Future range of speeds supplied by the Tooway offer, based on the KA-SAT
Table 2: Cable modem standard features
Table 3: Performances of 802.11 standards
Table 4: Fixed WiMAX performance
Table 5: selection of current/planned WiMAX service rollouts in Europe and North Africa at the end of 2008
Table 6: Estimated number of households not covered by fixed broadband networks
Table 7: List of satellite TV services available in Europe in 2007
Table 8: Identification and characterisation of potential target markets
Table 9: Positioning strategies for a satellite operator
Figure 1: List of countries analysed in this report
Figure 2: How two-way internet access via satellite works
Figure 3: Example of beam coverage with frequency reuse
Figure 4: Estimated cost of bandwidth for Ka-band systems (launched satellite)
Figure 5: Change in the price of a satellite broadband reception terminal
Figure 6: Typology of Internet use
Figure 7: Main uses of the internet in French households
Figure 8: Breakdown of Internet users by age, for each application
Figure 9: Growth of the WildBlue subscriber base
Figure 10: Breakdown of WildBlue subscribers by population density
Figure 11: Impact of WildBlue on Ka-band terminal shipments in the United States
Figure 12: Residential internet access services marketed by WildBlue
Figure 13: Growth of HughesNet subscriber base
Figure 14: The new service architecture with the SpaceWay 3 satellite
Figure 15: The Spaceway transmission system
Figure 16: Residential internet access services marketed by Hughes
Figure 17: ViaSat-1 development roadmap
Figure 18: Estimated capacity of the ViaSat-1 satellite in Gbps, compared to other North American satellites operating in the Ka, Ku, and C bands
Figure 19: Growth of the installed base of Ka-band terminals in Canada
Figure 20: The Thaicom 4/IPStar satellite's coverage
Figure 21: The ISPSTAR service coverage at the end of 2008
Figure 22: Growth of IPSTAR terminal sales
Figure 23: Geographical breakdown of shipments of IPSTAR terminals (end of 2008)
Figure 24: Current coverage of the Avanti service Intelsat IS-903
Figure 25: Performance of the HylasOne satellite
Figure 26: Service coverage provided by Avanti
Figure 27: Avanti business model as it stood at the end of 2008
Figure 28: Tooway Ka and Ku-band coverage and bitrate
Figure 29: Tooway offers distributed by Sat2Way in France in January 2009
Figure 30: The Sat3Play system architecture
Figure 31: Triple play via Astra2Connect
Figure 32: Range of bitrates offered by Vivéole
Figure 33: Combined broadband/TV reception via satellite
Figure 32: DSL variants, according to downstream bitrate
Figure 33: Theoretical performance of ADSL2+, VDSL and VDSL2.
Figure 34: European broadband market structure by access technology, Q4 2008
Figure 35: North African broadband market structure by access technology, Q4 2008
Figure 36: Change in the monthly price of a basic DSL service
Figure 37: Expected use of frequency bands by geographical zone
Figure 38: Number of sites for covering the population with HSxPA and Mobile WiMAX
Figure 39: Comparison of a selection of 3G Internet flat rates in Europe, over mobile and PC data card/USB key (mid-2008)
Figure 40: Mobile Internet penetration in a selection of European countries
Figure 41: Where the mobile Internet is used in France
Figure 42: Worldwide deployment of 3GLTE
Figure 43: Evolution from GSM to 3GLTE
Figure 44: The future of mobile technologies
Figure 45: Comparison of current technologies
Figure 46: Satellite's positioning for providing broadband access in rural zone
Figure 47: Developments enabled by faster speed access
Figure 48: Map of dead zones in Metropolitan France in 2008
Figure 49: Local authorities' WiMAX rollout strategy
Figure 50: PC penetration rate
Figure 51: GDP per capita
Figure 52: Population density in Europe
Figure 53 Population density in North Africa
Figure 54: Total coverage of DSL networks
Figure 55: DSL network coverage of urban and suburban areas
Figure 56: DSL network coverage of rural areas
Figure 57: Broadband penetration
Figure 58: DSL subscriber bitrates in Europe and North Africa
Figure 59: Cable subscriber bitrates in Europe and North Africa
Figure 60: Average price of a broadband service (DSL & cable) (EUR) – 1 Mbps downlink
Figure 61: Average price of a broadband service (DSL & cable) (EUR) – 4 Mbps downlink
Figure 62: Percentage of households equipped with satellite TV reception antennae
Figure 63: DTH subscriber base at the end of 2007
Figure 64: Map of markets that can be targeted by a satellite Internet access offer
Figure 65: Positioning of the different strategic options for zone 1
Figure 66: Positioning of the different strategic options for zone 2
Figure 67: Positioning of the different strategic options for zone 3
Figure 68: Positioning of the different strategic options for zone 4
Contents:
This report examines recent developments in the United States, Asia and Europe, analyses the issues involved in rolling out these services and assesses the opportunities tied to the deployment of fixed satellite access services in residential markets in Europe and North Africa.
Broadband via satellite back in the news
According to Maxime Baudry, the report's Project Leader, ‘Two-way solutions have been developing for several years now, allowing users to do away with the need for a telephone connection. While traditionally using the Ku band, the Ka band was introduced in 2005 as an added alternative'. Despite certain technical restrictions, the introduction of the Ka band helps drive a “revival” of high-speed satellite access thanks to a much more appealing business model than the one tied to the introduction of the Ku band several years back. Overall, the current price per Mb for the Ka band is four to ten times less than for the Ku band, which has been made possible by a satellite capacity that has increased by a factor of 70 in a matter of years, for the same price. The price of the user terminals, which is also key to the success of high-speed Ka-band satellite access, has dropped by a factor of six in five years, going from 2,000 EUR in 2004 to 350 EUR at the end of 2008.
Main conclusions of this report
- The author estimates that there were still over 30 million households in Europe and North Africa that were not covered by a terrestrial broadband solution in 2008, or 16% less than in 2007. More than half of these households are located in North Africa.
- After having emerged in North America and Asia, satellite broadband in the Ka band was introduced in Europe in mid-2007 and has since proven a popular solution for several European telecom operators looking to cover the several thousand customers still cut off from the digital world.
- The market expected to enjoy the highest rate of growth in the coming years is the Ka-band satellite market, especially thanks to wide-reaching government plans to reduce the digital divide.
- The revival of the satellite broadband market has been enabled by a massive drop in the price of terminals, combined with the introduction of the Ka band which has helped bring down the price of bandwidth considerably.
- In the battle with terrestrial technologies, and particularly wireless ones (3G and WiMAX), satellite technology needs to leverage its assets, the main one being immediate availability at a reasonable cost.
Our analysis includes four strategic scenarios based on four geographical zones defined according to key criteria that allow us to establish the most suitable positioning to adopt for marketing a satellite broadband service in each.
Broadband via satellite back in the news
According to Maxime Baudry, the report's Project Leader, ‘Two-way solutions have been developing for several years now, allowing users to do away with the need for a telephone connection. While traditionally using the Ku band, the Ka band was introduced in 2005 as an added alternative'. Despite certain technical restrictions, the introduction of the Ka band helps drive a “revival” of high-speed satellite access thanks to a much more appealing business model than the one tied to the introduction of the Ku band several years back. Overall, the current price per Mb for the Ka band is four to ten times less than for the Ku band, which has been made possible by a satellite capacity that has increased by a factor of 70 in a matter of years, for the same price. The price of the user terminals, which is also key to the success of high-speed Ka-band satellite access, has dropped by a factor of six in five years, going from 2,000 EUR in 2004 to 350 EUR at the end of 2008.
Main conclusions of this report
- The author estimates that there were still over 30 million households in Europe and North Africa that were not covered by a terrestrial broadband solution in 2008, or 16% less than in 2007. More than half of these households are located in North Africa.
- After having emerged in North America and Asia, satellite broadband in the Ka band was introduced in Europe in mid-2007 and has since proven a popular solution for several European telecom operators looking to cover the several thousand customers still cut off from the digital world.
- The market expected to enjoy the highest rate of growth in the coming years is the Ka-band satellite market, especially thanks to wide-reaching government plans to reduce the digital divide.
- The revival of the satellite broadband market has been enabled by a massive drop in the price of terminals, combined with the introduction of the Ka band which has helped bring down the price of bandwidth considerably.
- In the battle with terrestrial technologies, and particularly wireless ones (3G and WiMAX), satellite technology needs to leverage its assets, the main one being immediate availability at a reasonable cost.
Our analysis includes four strategic scenarios based on four geographical zones defined according to key criteria that allow us to establish the most suitable positioning to adopt for marketing a satellite broadband service in each.
Companies Mentioned
Case studies:
- Avanti Broadband
- Eutelsat Tooway
- Hughes Communications
- IPSTAR
- SES Astra
- Telesat
- ViaSat
- Wildblue Communications
- Avanti Broadband
- Eutelsat Tooway
- Hughes Communications
- IPSTAR
- SES Astra
- Telesat
- ViaSat
- Wildblue Communications
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