Soft Drinks in Thailand to 2012

Datamonitor, February 2009, Pages: 182

This databook is a detailed information resource covering all the key data points on Soft drinks in Thailand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

- Contains information on 7 categories: Carbonates, Bottled water, Juices, RTD tea & coffee, Functional drinks, Smoothies and Concentrates

- Provides market value, volume, expenditure and consumption data by market, category and segment

- Includes company and brand share data by categories

Highlights of this title

The market for Soft drinks in Thailand increased between 2002-2007, growing at an average annual rate of 4.0%.

The leading company in the market in 2007 was Coca-Cola Company, The. The second-largest player was PepsiCo, Inc. with Nestle S.A. in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Soft drinks markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Carbonates 5
Summary category level - RTD tea & coffee 6
Summary category level - Juices 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002-2007 24
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 29
Value Analysis, US$ 2007-2012 30
Volume Analysis, 2002-2007 32
Volume Analysis, 2007-2012 34
Company and Brand Share Analysis 38
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 4 LEADING COMPANY PROFILES 53
Coca-Cola Company, The 53
PepsiCo, Inc 56
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 59
Value Analysis, 2002-2007 59
Value Analysis, 2007-2012 60
Value Analysis, US$ 2002-2007 62
Value Analysis, US$ 2007-2012 62
Volume Analysis, 2002-2007 64
Volume Analysis, 2007-2012 65
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 76
Value Analysis, 2002-2007 76
Value Analysis, 2007-2012 77
Value Analysis, US$ 2002-2007 79
Value Analysis, US$ 2007-2012 80
Volume Analysis, 2002-2007 82
Volume Analysis, 2007-2012 83
Company and Brand Share Analysis 86
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 7 CATEGORY ANALYSIS - CARBONATES 94
Value Analysis, 2002-2007 94
Value Analysis, 2007-2012 95
Value Analysis, US$ 2002-2007 97
Value Analysis, US$ 2007-2012 98
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company and Brand Share Analysis 104
Distribution Analysis 108
Expenditure & consumption per capita 110
Chapter 8 CATEGORY ANALYSIS - RTD TEA & COFFEE 114
Value Analysis, 2002-2007 114
Value Analysis, 2007-2012 115
Value Analysis, US$ 2002-2007 117
Value Analysis, US$ 2007-2012 117
Volume Analysis, 2002-2007 119
Volume Analysis, 2007-2012 120
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - JUICES 131
Value Analysis, 2002-2007 131
Value Analysis, 2007-2012 132
Value Analysis, US$ 2002-2007 134
Value Analysis, US$ 2007-2012 135
Volume Analysis, 2002-2007 137
Volume Analysis, 2007-2012 138
Company and Brand Share Analysis 141
Distribution Analysis 145
Expenditure & consumption per capita 147
Chapter 10 COUNTRY COMPARISON 153
Value 153
Volume 158
Market Share 163
Chapter 11 NEW PRODUCT DEVELOPMENT 164
Product launches over time 164
Recent product launches 166
Chapter 12 THAILAND SOCIOECONOMIC PROFILE 167
Country Overview 167
Key Facts 168
Political Overview 170
Thailand Economic Overview 171
Chapter 13 THAILAND MACROECONOMIC PROFILE 172
Macroeconomic Indicators 172
Chapter 14 RESEARCH METHODOLOGY 177
Methodology overview 177
Secondary research 178
Market modeling 179
Primary research 180
Data finalization 181
Ongoing research 181
Chapter 15 APPENDIX 182
Future readings 182
How to contact experts in your industry 182
Disclaimer 182

LIST OF FIGURES
Figure 1: Thailand soft drinks value and value forecast, 2002-2012 (THB m, nominal prices) 28
Figure 2: Thailand soft drinks category growth comparison, by value, 2002-2012 31
Figure 3: Thailand soft drinks volume and volume forecast, 2002-2012 (Kg/Liters m) 36
Figure 4: Thailand soft drinks category growth comparison, by volume, 2002-2012 37
Figure 5: Thailand soft drinks company share, by volume, 2006-2007 (%) 42
Figure 6: Thailand soft drinks distribution channels, by volume, 2006-2007(%) 46
Figure 7: Thailand functional drinks value and value forecast, 2002-2012 (THB m, nominal prices) 61
Figure 8: Thailand functional drinks category growth comparison, by value, 2002-2012 63
Figure 9: Thailand functional drinks volume and volume forecast, 2002-2012 (Liters m) 66
Figure 10: Thailand functional drinks category growth comparison, by volume, 2002-2012 67
Figure 11: Thailand functional drinks company share, by volume, 2006-2007 (%) 69
Figure 12: Thailand functional drinks distribution channels, by volume, 2006-2007(%) 72
Figure 13: Thailand bottled water value and value forecast, 2002-2012 (THB m, nominal prices) 78
Figure 14: Thailand bottled water category growth comparison, by value, 2002-2012 81
Figure 15: Thailand bottled water volume and volume forecast, 2002-2012 (Liters m) 84
Figure 16: Thailand bottled water category growth comparison, by volume, 2002-2012 85
Figure 17: Thailand bottled water company share, by volume, 2006-2007 (%) 87
Figure 18: Thailand bottled water distribution channels, by volume, 2006-2007(%) 90
Figure 19: Thailand carbonates value and value forecast, 2002-2012 (THB m, nominal prices) 96
Figure 20: Thailand carbonates category growth comparison, by value, 2002-2012 99
Figure 21: Thailand carbonates volume and volume forecast, 2002-2012 (Liters m) 102
Figure 22: Thailand carbonates category growth comparison, by volume, 2002-2012 103
Figure 23: Thailand carbonates company share, by volume, 2006-2007 (%) 106
Figure 24: Thailand carbonates distribution channels, by volume, 2006-2007(%) 109
Figure 25: Thailand RTD tea & coffee value and value forecast, 2002-2012 (THB m, nominal prices) 116
Figure 26: Thailand RTD tea & coffee category growth comparison, by value, 2002-2012 118
Figure 27: Thailand RTD tea & coffee volume and volume forecast, 2002-2012 (Liters m) 121
Figure 28: Thailand RTD tea & coffee category growth comparison, by volume, 2002-2012 122
Figure 29: Thailand RTD tea & coffee company share, by volume, 2006-2007 (%) 124
Figure 30: Thailand RTD tea & coffee distribution channels, by volume, 2006-2007(%) 127
Figure 31: Thailand juices value and value forecast, 2002-2012 (THB m, nominal prices) 133
Figure 32: Thailand juices category growth comparison, by value, 2002-2012 136
Figure 33: Thailand juices volume and volume forecast, 2002-2012 (Liters m) 139
Figure 34: Thailand juices category growth comparison, by volume, 2002-2012 140
Figure 35: Thailand juices company share, by volume, 2006-2007 (%) 143
Figure 36: Thailand juices distribution channels, by volume, 2006-2007(%) 146
Figure 37: Global soft drinks market split (value terms, 2007) - Top 5 countries 154
Figure 38: Global soft drinks market value, 2002-2007 (Top 5 countries) 157
Figure 39: Global soft drinks market split (volume terms, 2007) - Top 5 countries 159
Figure 40: Global soft drinks market volume, 2002-2007 (Top 5 countries) 162
Figure 41: Map of Thailand 169
Figure 42: Annual data review process 178

LIST OF TABLES
Table 1: Soft drinks category definitions 10
Table 2: Soft drinks distribution channels 11
Table 3: Thailand soft drinks value, 2002-2007 (THB m, nominal prices) 25
Table 4: Thailand soft drinks value forecast, 2007-2012 (THB m, nominal prices) 27
Table 5: Thailand soft drinks value, 2002-2007 (US$ m nominal prices) 29
Table 6: Thailand soft drinks value forecast, 2007-2012 (US$ m nominal prices) 30
Table 7: Thailand soft drinks volume, 2002-2007 (Kg/Liters m) 33
Table 8: Thailand soft drinks volume forecast, 2007-2012 (Kg/Liters m) 35
Table 9: Thailand soft drinks brand share, by volume, 2006-2007 (%) 38
Table 10: Thailand soft drinks volume, by brand 2006-2007 (Kg/Liters m) 40
Table 11: Thailand soft drinks company share by volume, 2006-2007 (%) 43
Table 12: Thailand soft drinks volume, by company, 2006-2007 (Kg/Liters m) 44
Table 13: Thailand soft drinks distribution channels, by volume, 2006-2007 (%) 45
Table 14: Thailand soft drinks volume, by distribution channel, 2006-2007 (Kg/Liters m) 45
Table 15: Thailand soft drinks expenditure per capita, 2002-2007 (THB, nominal prices) 47
Table 16: Thailand soft drinks forecast expenditure per capita, 2007-2012 (THB, nominal prices) 48
Table 17: Thailand soft drinks expenditure per capita, 2002-2007 (US$ nominal prices) 49
Table 18: Thailand soft drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 50
Table 19: Thailand soft drinks consumption per capita, 2002-2007 (Kg/Liters) 51
Table 20: Thailand soft drinks forecast consumption per capita, 2007-2012 (Kg/Liters) 52
Table 21: Coca-Cola Company, The Key Facts 53
Table 22: PepsiCo, Inc Key Facts 56
Table 23: Thailand functional drinks value, 2002-2007 (THB m, nominal prices) 59
Table 24: Thailand functional drinks value forecast, 2007-2012 (THB m, nominal prices) 60
Table 25: Thailand functional drinks value, 2002-2007 (US$ m nominal prices) 62
Table 26: Thailand functional drinks value forecast, 2007-2012 (US$ m nominal prices) 62
Table 27: Thailand functional drinks volume, 2002-2007 (Liters m) 64
Table 28: Thailand functional drinks volume forecast, 2007-2012 (Liters m) 65
Table 29: Thailand functional drinks brand share, by volume, 2006-2007 (%) 68
Table 30: Thailand functional drinks volume, by brand 2006-2007 (Liters m) 68
Table 31: Thailand functional drinks company share by volume, 2006-2007 (%) 70
Table 32: Thailand functional drinks volume, by company, 2006-2007 (Liters m) 70
Table 33: Thailand functional drinks distribution channels, by volume, 2006-2007 (%) 71
Table 34: Thailand functional drinks volume, by distribution channel, 2006-2007 (Liters m) 71
Table 35: Thailand functional drinks expenditure per capita, 2002-2007 (THB, nominal prices) 73
Table 36: Thailand functional drinks forecast expenditure per capita, 2007-2012 (THB, nominal prices) 73
Table 37: Thailand functional drinks expenditure per capita, 2002-2007 (US$ nominal prices) 74
Table 38: Thailand functional drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 74
Table 39: Thailand functional drinks consumption per capita, 2002-2007 (Liters) 75
Table 40: Thailand functional drinks forecast consumption per capita, 2007-2012 (Liters) 75
Table 41: Thailand bottled water value, 2002-2007 (THB m, nominal prices) 76
Table 42: Thailand bottled water value forecast, 2007-2012 (THB m, nominal prices) 77
Table 43: Thailand bottled water value, 2002-2007 (US$ m nominal prices) 79
Table 44: Thailand bottled water value forecast, 2007-2012 (US$ m nominal prices) 80
Table 45: Thailand bottled water volume, 2002-2007 (Liters m) 82
Table 46: Thailand bottled water volume forecast, 2007-2012 (Liters m) 83
Table 47: Thailand bottled water brand share, by volume, 2006-2007 (%) 86
Table 48: Thailand bottled water volume, by brand 2006-2007 (Liters m) 86
Table 49: Thailand bottled water company share by volume, 2006-2007 (%) 88
Table 50: Thailand bottled water volume, by company, 2006-2007 (Liters m) 88
Table 51: Thailand bottled water distribution channels, by volume, 2006-2007 (%) 89
Table 52: Thailand bottled water volume, by distribution channel, 2006-2007 (Liters m) 89
Table 53: Thailand bottled water expenditure per capita, 2002-2007 (THB, nominal prices) 91
Table 54: Thailand bottled water forecast expenditure per capita, 2007-2012 (THB, nominal prices) 91
Table 55: Thailand bottled water expenditure per capita, 2002-2007 (US$ nominal prices) 92
Table 56: Thailand bottled water forecast expenditure per capita, 2007-2012 (US$ nominal prices) 92
Table 57: Thailand bottled water consumption per capita, 2002-2007 (Liters) 93
Table 58: Thailand bottled water forecast consumption per capita, 2007-2012 (Liters) 93
Table 59: Thailand carbonates value, 2002-2007 (THB m, nominal prices) 94
Table 60: Thailand carbonates value forecast, 2007-2012 (THB m, nominal prices) 95
Table 61: Thailand carbonates value, 2002-2007 (US$ m nominal prices) 97
Table 62: Thailand carbonates value forecast, 2007-2012 (US$ m nominal prices) 98
Table 63: Thailand carbonates volume, 2002-2007 (Liters m) 100
Table 64: Thailand carbonates volume forecast, 2007-2012 (Liters m) 101
Table 65: Thailand carbonates brand share, by volume, 2006-2007 (%) 104
Table 66: Thailand carbonates volume, by brand 2006-2007 (Liters m) 105
Table 67: Thailand carbonates company share by volume, 2006-2007 (%) 107
Table 68: Thailand carbonates volume, by company, 2006-2007 (Liters m) 107
Table 69: Thailand carbonates distribution channels, by volume, 2006-2007 (%) 108
Table 70: Thailand carbonates volume, by distribution channel, 2006-2007 (Liters m) 108
Table 71: Thailand carbonates expenditure per capita, 2002-2007 (THB, nominal prices) 110
Table 72: Thailand carbonates forecast expenditure per capita, 2007-2012 (THB, nominal prices) 111
Table 73: Thailand carbonates expenditure per capita, 2002-2007 (US$ nominal prices) 111
Table 74: Thailand carbonates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 112
Table 75: Thailand carbonates consumption per capita, 2002-2007 (Liters) 113
Table 76: Thailand carbonates forecast consumption per capita, 2007-2012 (Liters) 113
Table 77: Thailand RTD tea & coffee value, 2002-2007 (THB m, nominal prices) 114
Table 78: Thailand RTD tea & coffee value forecast, 2007-2012 (THB m, nominal prices) 115
Table 79: Thailand RTD tea & coffee value, 2002-2007 (US$ m nominal prices) 117
Table 80: Thailand RTD tea & coffee value forecast, 2007-2012 (US$ m nominal prices) 117
Table 81: Thailand RTD tea & coffee volume, 2002-2007 (Liters m) 119
Table 82: Thailand RTD tea & coffee volume forecast, 2007-2012 (Liters m) 120
Table 83: Thailand RTD tea & coffee brand share, by volume, 2006-2007 (%) 123
Table 84: Thailand RTD tea & coffee volume, by brand 2006-2007 (Liters m) 123
Table 85: Thailand RTD tea & coffee company share by volume, 2006-2007 (%) 125
Table 86: Thailand RTD tea & coffee volume, by company, 2006-2007 (Liters m) 125
Table 87: Thailand RTD tea & coffee distribution channels, by volume, 2006-2007 (%) 126
Table 88: Thailand RTD tea & coffee volume, by distribution channel, 2006-2007 (Liters m) 126
Table 89: Thailand RTD tea & coffee expenditure per capita, 2002-2007 (THB, nominal prices) 128
Table 90: Thailand RTD tea & coffee forecast expenditure per capita, 2007-2012 (THB, nominal prices) 128
Table 91: Thailand RTD tea & coffee expenditure per capita, 2002-2007 (US$ nominal prices) 129
Table 92: Thailand RTD tea & coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 129
Table 93: Thailand RTD tea & coffee consumption per capita, 2002-2007 (Liters) 130
Table 94: Thailand RTD tea & coffee forecast consumption per capita, 2007-2012 (Liters) 130
Table 95: Thailand juices value, 2002-2007 (THB m, nominal prices) 131
Table 96: Thailand juices value forecast, 2007-2012 (THB m, nominal prices) 132
Table 97: Thailand juices value, 2002-2007 (US$ m nominal prices) 134
Table 98: Thailand juices value forecast, 2007-2012 (US$ m nominal prices) 135
Table 99: Thailand juices volume, 2002-2007 (Liters m) 137
Table 100: Thailand juices volume forecast, 2007-2012 (Liters m) 138
Table 101: Thailand juices brand share, by volume, 2006-2007 (%) 141
Table 102: Thailand juices volume, by brand 2006-2007 (Liters m) 142
Table 103: Thailand juices company share by volume, 2006-2007 (%) 144
Table 104: Thailand juices volume, by company, 2006-2007 (Liters m) 144
Table 105: Thailand juices distribution channels, by volume, 2006-2007 (%) 145
Table 106: Thailand juices volume, by distribution channel, 2006-2007 (Liters m) 145
Table 107: Thailand juices expenditure per capita, 2002-2007 (THB, nominal prices) 147
Table 108: Thailand juices forecast expenditure per capita, 2007-2012 (THB, nominal prices) 148
Table 109: Thailand juices expenditure per capita, 2002-2007 (US$ nominal prices) 149
Table 110: Thailand juices forecast expenditure per capita, 2007-2012 (US$ nominal prices) 150
Table 111: Thailand juices consumption per capita, 2002-2007 (Liters) 151
Table 112: Thailand juices forecast consumption per capita, 2007-2012 (Liters) 152
Table 113: Global soft drinks market value, 2007 153
Table 114: Global soft drinks market split (value terms (US$ m), 2007) - Top 5 countries 156
Table 115: Global soft drinks market volume, 2007 158
Table 116: Global soft drinks market split (volume terms, 2007) - Top 5 countries 161
Table 117: Leading players - Top 5 countries 163
Table 118: Thailand soft drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2007 164
Table 119: Thailand soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 165
Table 120: Thailand soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 165
Table 121: Thailand soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 166
Table 122: Thailand soft drinks new product launches (reports) - Recent 5 launches 166
Table 123: Thailand Key Facts 168
Table 124: Thailand population, by age group, 2002-2007 (millions) 172
Table 125: Thailand population forecast, by age group, 2007-2012 (millions) 173
Table 126: Thailand population, by gender, 2002-2007 (millions) 173
Table 127: Thailand population forecast, by gender, 2007-2012 (millions) 174
Table 128: Thailand nominal GDP, 2002-2007 (THB bn, 2000 prices) 174
Table 129: Thailand nominal GDP forecast, 2007-2012 (THB bn, 2000 prices) 174
Table 130: Thailand real GDP, 2002-2007 (THB bn, nominal prices) 175
Table 131: Thailand real GDP forecast, 2007-2012 (THB bn, nominal prices) 175
Table 132: Thailand real GDP, 2002-2007 (US$ bn, 2000 prices) 175
Table 133: Thailand real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 176
Table 134: Thailand consumer price index, 2002-2007 (2003=100) 176
Table 135: Thailand consumer price index, 2007-2012 (2003=100) 176

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