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Household Products in Western Europe to 2012 Product Image

Household Products in Western Europe to 2012

  • Published: February 2009
  • Region: Europe
  • 157 pages
  • Datamonitor

This databook is a detailed information resource covering all the key data points on Household Products in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 17 countries covered within the Western Europe region.

Scope

- Contains information on:Air fresheners,Bleach,Dishwashing products,Furniture polish,Insecticides, Scouringproducts,Textile washing products,Toiletcare

- Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights of this title

The Western Europe Household Products market covering 17 countries, increased between 2002-2007, growing at an average annual rate of 1.9%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was Henkel KGaA with Unilever in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Household Products markets

- Understand consumers consumption and expenditure patterns for the 17 countries covered

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Household Products 2
Summary category level - Toilet care 3
Summary category level - Furniture polish 4
Summary category level - Insecticides 5
Summary category level - Textile washing products 6
Summary category level - Scouring products 7
Summary category level - General purpose cleaners 8
Summary category level - Air fresheners 9
Summary category level - Bleach 10
Summary category level - Dishwashing products 11
Chapter 2 INTRODUCTION 12
What is this report about? 12
How to use this report 12
Market Definition 13
Chapter 3 OVERVIEW 28
Value Analysis 28
Volume Analysis 30
Chapter 4 WESTERN EUROPE HOUSEHOLD PRODUCTS - MARKET OVERVIEW 32
Value Analysis, 2002-2007 32
Value Analysis, 2007-2012 33
Volume Analysis, 2002-2007 36
Volume Analysis, 2007-2012 37
Company Share Analysis 40
Distribution Analysis 43
Chapter 5 LEADING COMPANY PROFILES 45
Procter & Gamble Company, The 45
Henkel AG & Co. KGaA 48
Chapter 6 CATEGORY ANALYSIS - TOILET CARE 50
Value Analysis, 2002-2007 50
Value Analysis, 2007-2012 51
Volume Analysis, 2002-2007 53
Volume Analysis, 2007-2012 54
Company Share Analysis 56
Distribution Analysis 59
Chapter 7 CATEGORY ANALYSIS - FURNITURE POLISH 61
Value Analysis, 2002-2007 61
Value Analysis, 2007-2012 62
Volume Analysis, 2002-2007 64
Volume Analysis, 2007-2012 65
Company Share Analysis 67
Distribution Analysis 70
Chapter 8 CATEGORY ANALYSIS - INSECTICIDES 72
Value Analysis, 2002-2007 72
Value Analysis, 2007-2012 73
Volume Analysis, 2002-2007 75
Volume Analysis, 2007-2012 76
Company Share Analysis 78
Distribution Analysis 81
Chapter 9 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS 83
Value Analysis, 2002-2007 83
Value Analysis, 2007-2012 84
Volume Analysis, 2002-2007 86
Volume Analysis, 2007-2012 87
Company Share Analysis 89
Distribution Analysis 92
Chapter 10 CATEGORY ANALYSIS - SCOURING PRODUCTS 94
Value Analysis, 2002-2007 94
Value Analysis, 2007-2012 95
Volume Analysis, 2002-2007 97
Volume Analysis, 2007-2012 98
Company Share Analysis 101
Distribution Analysis 104
Chapter 11 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS 106
Value Analysis, 2002-2007 106
Value Analysis, 2007-2012 107
Volume Analysis, 2002-2007 110
Volume Analysis, 2007-2012 111
Company Share Analysis 114
Distribution Analysis 117
Chapter 12 CATEGORY ANALYSIS - AIR FRESHENERS 119
Value Analysis, 2002-2007 119
Value Analysis, 2007-2012 120
Volume Analysis, 2002-2007 122
Volume Analysis, 2007-2012 123
Company Share Analysis 125
Distribution Analysis 128
Chapter 13 CATEGORY ANALYSIS - BLEACH 130
Value Analysis, 2002-2007 130
Value Analysis, 2007-2012 131
Volume Analysis, 2002-2007 133
Volume Analysis, 2007-2012 134
Company Share Analysis 136
Distribution Analysis 139
Chapter 14 CATEGORY ANALYSIS - DISHWASHING PRODUCTS 141
Value Analysis, 2002-2007 141
Value Analysis, 2007-2012 142
Volume Analysis, 2002-2007 144
Volume Analysis, 2007-2012 145
Company Share Analysis 147
Distribution Analysis 150
Chapter 15 RESEARCH METHODOLOGY 152
Methodology overview 152
Secondary research 153
Market modeling 154
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 16 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Western Europe Household Products value & value forecast, 2002-2012 (US$ m, nominal prices) 34
Figure 2: Western Europe Household Products category growth comparison, by value, 2002-2012 35
Figure 3: Western Europe Household Products volume & volume forecast, 2002-2012 (Kg/Liters/Units m) 38
Figure 4: Western Europe Household Products category growth comparison, by volume, 2002-2012 39
Figure 5: Western Europe Household Products company share (Top 5 Companies), by value, 2006-2007 (%) 42
Figure 6: Western Europe Household Products distribution channels, by value, 2006-2007(%) 44
Figure 7: Western Europe Toilet care value & value forecast, 2002-2012 (US$ m, nominal prices) 52
Figure 8: Western Europe Toilet care category growth comparison, by value, 2002-2012 52
Figure 9: Western Europe Toilet care volume & volume forecast, 2002-2012 (Units m) 55
Figure 10: Western Europe Toilet care category growth comparison, by volume, 2002-2012 55
Figure 11: Western Europe Toilet care company share (Top 5 Companies), by value, 2006-2007 (%) 58
Figure 12: Western Europe Toilet care distribution channels, by value, 2006-2007(%) 60
Figure 13: Western Europe Furniture polish value & value forecast, 2002-2012 (US$ m, nominal prices) 63
Figure 14: Western Europe Furniture polish category growth comparison, by value, 2002-2012 63
Figure 15: Western Europe Furniture polish volume & volume forecast, 2002-2012 (Units m) 66
Figure 16: Western Europe Furniture polish category growth comparison, by volume, 2002-2012 66
Figure 17: Western Europe Furniture polish company share (Top 5 Companies), by value, 2006-2007 (%) 69
Figure 18: Western Europe Furniture polish distribution channels, by value, 2006-2007(%) 71
Figure 19: Western Europe Insecticides value & value forecast, 2002-2012 (US$ m, nominal prices) 74
Figure 20: Western Europe Insecticides category growth comparison, by value, 2002-2012 74
Figure 21: Western Europe Insecticides volume & volume forecast, 2002-2012 (Units/Liters m) 77
Figure 22: Western Europe Insecticides category growth comparison, by volume, 2002-2012 77
Figure 23: Western Europe Insecticides company share (Top 5 Companies), by value, 2006-2007 (%) 80
Figure 24: Western Europe Insecticides distribution channels, by value, 2006-2007(%) 82
Figure 25: Western Europe Textile washing products value & value forecast, 2002-2012 (US$ m, nominal prices) 85
Figure 26: Western Europe Textile washing products category growth comparison, by value, 2002-2012 85
Figure 27: Western Europe Textile washing products volume & volume forecast, 2002-2012 (Units/Liters m) 88
Figure 28: Western Europe Textile washing products category growth comparison, by volume, 2002-2012 88
Figure 29: Western Europe Textile washing products company share (Top 5 Companies), by value, 2006-2007 (%) 91
Figure 30: Western Europe Textile washing products distribution channels, by value, 2006-2007(%) 93
Figure 31: Western Europe Scouring products value & value forecast, 2002-2012 (US$ m, nominal prices) 96
Figure 32: Western Europe Scouring products category growth comparison, by value, 2002-2012 96
Figure 33: Western Europe Scouring products volume & volume forecast, 2002-2012 (Units m) 99
Figure 34: Western Europe Scouring products category growth comparison, by volume, 2002-2012 100
Figure 35: Western Europe Scouring products company share (Top 5 Companies), by value, 2006-2007 (%) 103
Figure 36: Western Europe Scouring products distribution channels, by value, 2006-2007(%) 105
Figure 37: Western Europe General purpose cleaners value & value forecast, 2002-2012 (US$ m, nominal prices) 108
Figure 38: Western Europe General purpose cleaners category growth comparison, by value, 2002-2012 109
Figure 39: Western Europe General purpose cleaners volume & volume forecast, 2002-2012 (Liters m) 112
Figure 40: Western Europe General purpose cleaners category growth comparison, by volume, 2002-2012 113
Figure 41: Western Europe General purpose cleaners company share (Top 5 Companies), by value, 2006-2007 (%) 116
Figure 42: Western Europe General purpose cleaners distribution channels, by value, 2006-2007(%) 118
Figure 43: Western Europe Air fresheners value & value forecast, 2002-2012 (US$ m, nominal prices) 121
Figure 44: Western Europe Air fresheners category growth comparison, by value, 2002-2012 121
Figure 45: Western Europe Air fresheners volume & volume forecast, 2002-2012 (Units m) 124
Figure 46: Western Europe Air fresheners category growth comparison, by volume, 2002-2012 124
Figure 47: Western Europe Air fresheners company share (Top 5 Companies), by value, 2006-2007 (%) 127
Figure 48: Western Europe Air fresheners distribution channels, by value, 2006-2007(%) 129
Figure 49: Western Europe Bleach value & value forecast, 2002-2012 (US$ m, nominal prices) 132
Figure 50: Western Europe Bleach category growth comparison, by value, 2002-2012 132
Figure 51: Western Europe Bleach volume & volume forecast, 2002-2012 (Kg/Liters m) 135
Figure 52: Western Europe Bleach category growth comparison, by volume, 2002-2012 135
Figure 53: Western Europe Bleach company share (Top 5 Companies), by value, 2006-2007 (%) 138
Figure 54: Western Europe Bleach distribution channels, by value, 2006-2007(%) 140
Figure 55: Western Europe Dishwashing products value & value forecast, 2002-2012 (US$ m, nominal prices) 143
Figure 56: Western Europe Dishwashing products category growth comparison, by value, 2002-2012 143
Figure 57: Western Europe Dishwashing products volume & volume forecast, 2002-2012 (Units m) 146
Figure 58: Western Europe Dishwashing products category growth comparison, by volume, 2002-2012 146
Figure 59: Western Europe Dishwashing products company share (Top 5 Companies), by value, 2006-2007 (%) 149
Figure 60: Western Europe Dishwashing products distribution channels, by value, 2006-2007(%) 151
Figure 61: Annual data review process 153

LIST OF TABLES
Table 1: Household Products category definitions 14
Table 2: Household Products distribution channels 16
Table 3: Western Europe Household Products value (country-wise), 2002-2007 (US$ m, nominal prices) 28
Table 4: Western Europe Household Products value (country-wise) forecast, 2007-2012 (US$ m, nominal prices) 29
Table 5: Western Europe Household Products volume (country-wise), 2002-2007 (Kg/Liters/Units m) 30
Table 6: Western Europe Household Products volume (country-wise) forecast, 2007-2012 (Kg/Liters/Units m) 31
Table 7: Western Europe Household Products value, 2002-2007 (US$ m, nominal prices) 32
Table 8: Western Europe Household Products value forecast, 2007-2012 (US$ m, nominal prices) 33
Table 9: Western Europe Household Products volume, 2002-2007 (Kg/Liters/Units m) 36
Table 10: Western Europe Household Products volume forecast, 2007-2012 (Kg/Liters/Units m) 37
Table 11: Western Europe Household Products company share (Top 20 Companies) by value, 2006-2007 (%) 40
Table 12: Western Europe Household Products value, by company, 2006-2007 (US$ m nominal prices) 41
Table 13: Western Europe Household Products distribution channels, by value, 2006-2007 (%) 43
Table 14: Western Europe Household Products value, by distribution channel, 2006-2007 (US$ m nominal prices) 43
Table 15: Procter & Gamble Company, The Key Facts 45
Table 16: Henkel AG & Co. KGaA Key Facts 48
Table 17: Western Europe Toilet care value, 2002-2007 (US$ m, nominal prices) 50
Table 18: Western Europe Toilet care value forecast, 2007-2012 (US$ m, nominal prices) 51
Table 19: Western Europe Toilet care volume, 2002-2007 (Units m) 53
Table 20: Western Europe Toilet care volume forecast, 2007-2012 (Units m) 54
Table 21: Western Europe Toilet care company share by value, 2006-2007 (%) 56
Table 22: Western Europe Toilet care value, by company, 2006-2007 (US$ m nominal prices) 57
Table 23: Western Europe Toilet care distribution channels, by value, 2006-2007 (%) 59
Table 24: Western Europe Toilet care value, by distribution channel, 2006-2007 (US$ m nominal prices) 59
Table 25: Western Europe Furniture polish value, 2002-2007 (US$ m, nominal prices) 61
Table 26: Western Europe Furniture polish value forecast, 2007-2012 (US$ m, nominal prices) 62
Table 27: Western Europe Furniture polish volume, 2002-2007 (Units m) 64
Table 28: Western Europe Furniture polish volume forecast, 2007-2012 (Units m) 65
Table 29: Western Europe Furniture polish company share by value, 2006-2007 (%) 67
Table 30: Western Europe Furniture polish value, by company, 2006-2007 (US$ m nominal prices) 68
Table 31: Western Europe Furniture polish distribution channels, by value, 2006-2007 (%) 70
Table 32: Western Europe Furniture polish value, by distribution channel, 2006-2007 (US$ m nominal prices) 70
Table 33: Western Europe Insecticides value, 2002-2007 (US$ m, nominal prices) 72
Table 34: Western Europe Insecticides value forecast, 2007-2012 (US$ m, nominal prices) 73
Table 35: Western Europe Insecticides volume, 2002-2007 (Units/Liters m) 75
Table 36: Western Europe Insecticides volume forecast, 2007-2012 (Units/Liters m) 76
Table 37: Western Europe Insecticides company share by value, 2006-2007 (%) 78
Table 38: Western Europe Insecticides value, by company, 2006-2007 (US$ m nominal prices) 79
Table 39: Western Europe Insecticides distribution channels, by value, 2006-2007 (%) 81
Table 40: Western Europe Insecticides value, by distribution channel, 2006-2007 (US$ m nominal prices) 81
Table 41: Western Europe Textile washing products value, 2002-2007 (US$ m, nominal prices) 83
Table 42: Western Europe Textile washing products value forecast, 2007-2012 (US$ m, nominal prices) 84
Table 43: Western Europe Textile washing products volume, 2002-2007 (Units/Liters m) 86
Table 44: Western Europe Textile washing products volume forecast, 2007-2012 (Units/Liters m) 87
Table 45: Western Europe Textile washing products company share (Top 20 Companies) by value, 2006-2007 (%) 89
Table 46: Western Europe Textile washing products value, by company, 2006-2007 (US$ m nominal prices) 90
Table 47: Western Europe Textile washing products distribution channels, by value, 2006-2007 (%) 92
Table 48: Western Europe Textile washing products value, by distribution channel, 2006-2007 (US$ m nominal prices) 92
Table 49: Western Europe Scouring products value, 2002-2007 (US$ m, nominal prices) 94
Table 50: Western Europe Scouring products value forecast, 2007-2012 (US$ m, nominal prices) 95
Table 51: Western Europe Scouring products volume, 2002-2007 (Units m) 97
Table 52: Western Europe Scouring products volume forecast, 2007-2012 (Units m) 98
Table 53: Western Europe Scouring products company share by value, 2006-2007 (%) 101
Table 54: Western Europe Scouring products value, by company, 2006-2007 (US$ m nominal prices) 102
Table 55: Western Europe Scouring products distribution channels, by value, 2006-2007 (%) 104
Table 56: Western Europe Scouring products value, by distribution channel, 2006-2007 (US$ m nominal prices) 104
Table 57: Western Europe General purpose cleaners value, 2002-2007 (US$ m, nominal prices) 106
Table 58: Western Europe General purpose cleaners value forecast, 2007-2012 (US$ m, nominal prices) 107
Table 59: Western Europe General purpose cleaners volume, 2002-2007 (Liters m) 110
Table 60: Western Europe General purpose cleaners volume forecast, 2007-2012 (Liters m) 111
Table 61: Western Europe General purpose cleaners company share by value, 2006-2007 (%) 114
Table 62: Western Europe General purpose cleaners value, by company, 2006-2007 (US$ m nominal prices) 115
Table 63: Western Europe General purpose cleaners distribution channels, by value, 2006-2007 (%) 117
Table 64: Western Europe General purpose cleaners value, by distribution channel, 2006-2007 (US$ m nominal prices) 117
Table 65: Western Europe Air fresheners value, 2002-2007 (US$ m, nominal prices) 119
Table 66: Western Europe Air fresheners value forecast, 2007-2012 (US$ m, nominal prices) 120
Table 67: Western Europe Air fresheners volume, 2002-2007 (Units m) 122
Table 68: Western Europe Air fresheners volume forecast, 2007-2012 (Units m) 123
Table 69: Western Europe Air fresheners company share by value, 2006-2007 (%) 125
Table 70: Western Europe Air fresheners value, by company, 2006-2007 (US$ m nominal prices) 126
Table 71: Western Europe Air fresheners distribution channels, by value, 2006-2007 (%) 128
Table 72: Western Europe Air fresheners value, by distribution channel, 2006-2007 (US$ m nominal prices) 128
Table 73: Western Europe Bleach value, 2002-2007 (US$ m, nominal prices) 130
Table 74: Western Europe Bleach value forecast, 2007-2012 (US$ m, nominal prices) 131
Table 75: Western Europe Bleach volume, 2002-2007 (Kg/Liters m) 133
Table 76: Western Europe Bleach volume forecast, 2007-2012 (Kg/Liters m) 134
Table 77: Western Europe Bleach company share by value, 2006-2007 (%) 136
Table 78: Western Europe Bleach value, by company, 2006-2007 (US$ m nominal prices) 137
Table 79: Western Europe Bleach distribution channels, by value, 2006-2007 (%) 139
Table 80: Western Europe Bleach value, by distribution channel, 2006-2007 (US$ m nominal prices) 139
Table 81: Western Europe Dishwashing products value, 2002-2007 (US$ m, nominal prices) 141
Table 82: Western Europe Dishwashing products value forecast, 2007-2012 (US$ m, nominal prices) 142
Table 83: Western Europe Dishwashing products volume, 2002-2007 (Units m) 144
Table 84: Western Europe Dishwashing products volume forecast, 2007-2012 (Units m) 145
Table 85: Western Europe Dishwashing products company share by value, 2006-2007 (%) 147
Table 86: Western Europe Dishwashing products value, by company, 2006-2007 (US$ m nominal prices) 148
Table 87: Western Europe Dishwashing products distribution channels, by value, 2006-2007 (%) 150
Table 88: Western Europe Dishwashing products value, by distribution channel, 2006-2007 (US$ m nominal prices) 150

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