Wine in Morocco to 2012

Datamonitor, February 2009, Pages: 131

This databook is a detailed information resource covering all the key data points on Wine in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

- Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine

- Provides market value, volume, expenditure and consumption data by market, category and segment

- Includes company and brand share data by categories

Highlights of this title

The market for Wine in Morocco increased between 2002-2007, growing at an average annual rate of 5.4%.

The leading company in the market in 2007 was Constellation Brands, Inc. The second-largest player was Pernod Ricard with Bronco wine company in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Wine markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Constellation Brands, Inc. 38
Pernod Ricard 40
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 42
Value Analysis, 2002-2007 42
Value Analysis, 2007-2012 43
Value Analysis, US$ 2002-2007 45
Value Analysis, US$ 2007-2012 46
Volume Analysis, 2002-2007 48
Volume Analysis, 2007-2012 49
Company and Brand Share Analysis 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 60
Value Analysis, 2002-2007 60
Value Analysis, 2007-2012 61
Value Analysis, US$ 2002-2007 63
Value Analysis, US$ 2007-2012 63
Volume Analysis, 2002-2007 64
Volume Analysis, 2007-2012 65
Company and Brand Share Analysis 67
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY ANALYSIS - STILL WINE 74
Value Analysis, 2002-2007 74
Value Analysis, 2007-2012 75
Value Analysis, US$ 2002-2007 77
Value Analysis, US$ 2007-2012 77
Volume Analysis, 2002-2007 79
Volume Analysis, 2007-2012 80
Company and Brand Share Analysis 83
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 91
Value Analysis, 2002-2007 91
Value Analysis, 2007-2012 92
Value Analysis, US$ 2002-2007 94
Value Analysis, US$ 2007-2012 94
Volume Analysis, 2002-2007 95
Volume Analysis, 2007-2012 96
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 9 COUNTRY COMPARISON 106
Value 106
Volume 111
Market Share 116
Chapter 10 MOROCCO SOCIOECONOMIC PROFILE 117
Country Overview 117
Key Facts 118
Political Overview 119
Morocco Economic Overview 120
Chapter 11 MOROCCO MACROECONOMIC PROFILE 121
Macroeconomic Indicators 121
Chapter 12 RESEARCH METHODOLOGY 126
Methodology overview 126
Secondary research 127
Market modeling 128
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 13 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131

LIST OF FIGURES
Figure 1: Morocco wine value and value forecast, 2002-2012 (MAD m, nominal prices) 23
Figure 2: Morocco wine category growth comparison, by value, 2002-2012 25
Figure 3: Morocco wine volume and volume forecast, 2002-2012 (Liters m) 28
Figure 4: Morocco wine category growth comparison, by volume, 2002-2012 29
Figure 5: Morocco wine company share, by volume, 2006-2007 (%) 31
Figure 6: Morocco wine distribution channels, by volume, 2006-2007(%) 34
Figure 7: Morocco fortified wine value and value forecast, 2002-2012 (MAD m, nominal prices) 44
Figure 8: Morocco fortified wine category growth comparison, by value, 2002-2012 47
Figure 9: Morocco fortified wine volume and volume forecast, 2002-2012 (Liters m) 50
Figure 10: Morocco fortified wine category growth comparison, by volume, 2002-2012 51
Figure 11: Morocco fortified wine company share, by volume, 2006-2007 (%) 53
Figure 12: Morocco fortified wine distribution channels, by volume, 2006-2007(%) 56
Figure 13: Morocco sparkling wine value and value forecast, 2002-2012 (MAD m, nominal prices) 62
Figure 14: Morocco sparkling wine volume and volume forecast, 2002-2012 (Liters m) 66
Figure 15: Morocco sparkling wine distribution channels, by volume, 2006-2007(%) 70
Figure 16: Morocco still wine value and value forecast, 2002-2012 (MAD m, nominal prices) 76
Figure 17: Morocco still wine category growth comparison, by value, 2002-2012 78
Figure 18: Morocco still wine volume and volume forecast, 2002-2012 (Liters m) 81
Figure 19: Morocco still wine category growth comparison, by volume, 2002-2012 82
Figure 20: Morocco still wine company share, by volume, 2006-2007 (%) 84
Figure 21: Morocco still wine distribution channels, by volume, 2006-2007(%) 87
Figure 22: Morocco champagne value and value forecast, 2002-2012 (MAD m, nominal prices) 93
Figure 23: Morocco champagne volume and volume forecast, 2002-2012 (Liters m) 97
Figure 24: Morocco champagne company share, by volume, 2006-2007 (%) 99
Figure 25: Morocco champagne distribution channels, by volume, 2006-2007(%) 102
Figure 26: Global wine market split (value terms, 2007) - Top 5 countries 107
Figure 27: Global wine market value, 2002-2007 (Top 5 countries) 110
Figure 28: Global wine market split (volume terms, 2007) - Top 5 countries 112
Figure 29: Global wine market volume, 2002-2007 (Top 5 countries) 115
Figure 30: Map of Morocco 118
Figure 31: Annual data review process 127

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Morocco wine value, 2002-2007 (MAD m, nominal prices) 21
Table 4: Morocco wine value forecast, 2007-2012 (MAD m, nominal prices) 22
Table 5: Morocco wine value, 2002-2007 (US$ m nominal prices) 24
Table 6: Morocco wine value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Morocco wine volume, 2002-2007 (Liters m) 26
Table 8: Morocco wine volume forecast, 2007-2012 (Liters m) 27
Table 9: Morocco wine brand share, by volume, 2006-2007 (%) 30
Table 10: Morocco wine volume, by brand 2006-2007 (Liters m) 30
Table 11: Morocco wine company share by volume, 2006-2007 (%) 32
Table 12: Morocco wine volume, by company, 2006-2007 (Liters m) 32
Table 13: Morocco wine distribution channels, by volume, 2006-2007 (%) 33
Table 14: Morocco wine volume, by distribution channel, 2006-2007 (Liters m) 33
Table 15: Morocco wine expenditure per capita, 2002-2007 (MAD, nominal prices) 35
Table 16: Morocco wine forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 35
Table 17: Morocco wine expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Morocco wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 36
Table 19: Morocco wine consumption per capita, 2002-2007 (Liters) 37
Table 20: Morocco wine forecast consumption per capita, 2007-2012 (Liters) 37
Table 21: Constellation Brands, Inc. Key Facts 38
Table 22: Pernod Ricard Key Facts 40
Table 23: Morocco fortified wine value, 2002-2007 (MAD m, nominal prices) 42
Table 24: Morocco fortified wine value forecast, 2007-2012 (MAD m, nominal prices) 43
Table 25: Morocco fortified wine value, 2002-2007 (US$ m nominal prices) 45
Table 26: Morocco fortified wine value forecast, 2007-2012 (US$ m nominal prices) 46
Table 27: Morocco fortified wine volume, 2002-2007 (Liters m) 48
Table 28: Morocco fortified wine volume forecast, 2007-2012 (Liters m) 49
Table 29: Morocco fortified wine brand share, by volume, 2006-2007 (%) 52
Table 30: Morocco fortified wine volume, by brand 2006-2007 (Liters m) 52
Table 31: Morocco fortified wine company share by volume, 2006-2007 (%) 54
Table 32: Morocco fortified wine volume, by company, 2006-2007 (Liters m) 54
Table 33: Morocco fortified wine distribution channels, by volume, 2006-2007 (%) 55
Table 34: Morocco fortified wine volume, by distribution channel, 2006-2007 (Liters m) 55
Table 35: Morocco fortified wine expenditure per capita, 2002-2007 (MAD, nominal prices) 57
Table 36: Morocco fortified wine forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 57
Table 37: Morocco fortified wine expenditure per capita, 2002-2007 (US$ nominal prices) 58
Table 38: Morocco fortified wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 58
Table 39: Morocco fortified wine consumption per capita, 2002-2007 (Liters) 59
Table 40: Morocco fortified wine forecast consumption per capita, 2007-2012 (Liters) 59
Table 41: Morocco sparkling wine value, 2002-2007 (MAD m, nominal prices) 60
Table 42: Morocco sparkling wine value forecast, 2007-2012 (MAD m, nominal prices) 61
Table 43: Morocco sparkling wine value, 2002-2007 (US$ m nominal prices) 63
Table 44: Morocco sparkling wine value forecast, 2007-2012 (US$ m nominal prices) 63
Table 45: Morocco sparkling wine volume, 2002-2007 (Liters m) 64
Table 46: Morocco sparkling wine volume forecast, 2007-2012 (Liters m) 65
Table 47: Morocco sparkling wine brand share, by volume, 2006-2007 (%) 67
Table 48: Morocco sparkling wine volume, by brand 2006-2007 (Liters m) 67
Table 49: Morocco sparkling wine company share by volume, 2006-2007 (%) 68
Table 50: Morocco sparkling wine volume, by company, 2006-2007 (Liters m) 68
Table 51: Morocco sparkling wine distribution channels, by volume, 2006-2007 (%) 69
Table 52: Morocco sparkling wine volume, by distribution channel, 2006-2007 (Liters m) 69
Table 53: Morocco sparkling wine expenditure per capita, 2002-2007 (MAD, nominal prices) 71
Table 54: Morocco sparkling wine forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 71
Table 55: Morocco sparkling wine expenditure per capita, 2002-2007 (US$ nominal prices) 72
Table 56: Morocco sparkling wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 72
Table 57: Morocco sparkling wine consumption per capita, 2002-2007 (Liters) 73
Table 58: Morocco sparkling wine forecast consumption per capita, 2007-2012 (Liters) 73
Table 59: Morocco still wine value, 2002-2007 (MAD m, nominal prices) 74
Table 60: Morocco still wine value forecast, 2007-2012 (MAD m, nominal prices) 75
Table 61: Morocco still wine value, 2002-2007 (US$ m nominal prices) 77
Table 62: Morocco still wine value forecast, 2007-2012 (US$ m nominal prices) 77
Table 63: Morocco still wine volume, 2002-2007 (Liters m) 79
Table 64: Morocco still wine volume forecast, 2007-2012 (Liters m) 80
Table 65: Morocco still wine brand share, by volume, 2006-2007 (%) 83
Table 66: Morocco still wine volume, by brand 2006-2007 (Liters m) 83
Table 67: Morocco still wine company share by volume, 2006-2007 (%) 85
Table 68: Morocco still wine volume, by company, 2006-2007 (Liters m) 85
Table 69: Morocco still wine distribution channels, by volume, 2006-2007 (%) 86
Table 70: Morocco still wine volume, by distribution channel, 2006-2007 (Liters m) 86
Table 71: Morocco still wine expenditure per capita, 2002-2007 (MAD, nominal prices) 88
Table 72: Morocco still wine forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 88
Table 73: Morocco still wine expenditure per capita, 2002-2007 (US$ nominal prices) 89
Table 74: Morocco still wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 89
Table 75: Morocco still wine consumption per capita, 2002-2007 (Liters) 90
Table 76: Morocco still wine forecast consumption per capita, 2007-2012 (Liters) 90
Table 77: Morocco champagne value, 2002-2007 (MAD m, nominal prices) 91
Table 78: Morocco champagne value forecast, 2007-2012 (MAD m, nominal prices) 92
Table 79: Morocco champagne value, 2002-2007 (US$ m nominal prices) 94
Table 80: Morocco champagne value forecast, 2007-2012 (US$ m nominal prices) 94
Table 81: Morocco champagne volume, 2002-2007 (Liters m) 95
Table 82: Morocco champagne volume forecast, 2007-2012 (Liters m) 96
Table 83: Morocco champagne brand share, by volume, 2006-2007 (%) 98
Table 84: Morocco champagne volume, by brand 2006-2007 (Liters m) 98
Table 85: Morocco champagne company share by volume, 2006-2007 (%) 100
Table 86: Morocco champagne volume, by company, 2006-2007 (Liters m) 100
Table 87: Morocco champagne distribution channels, by volume, 2006-2007 (%) 101
Table 88: Morocco champagne volume, by distribution channel, 2006-2007 (Liters m) 101
Table 89: Morocco champagne expenditure per capita, 2002-2007 (MAD, nominal prices) 103
Table 90: Morocco champagne forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 103
Table 91: Morocco champagne expenditure per capita, 2002-2007 (US$ nominal prices) 104
Table 92: Morocco champagne forecast expenditure per capita, 2007-2012 (US$ nominal prices) 104
Table 93: Morocco champagne consumption per capita, 2002-2007 (Liters) 105
Table 94: Morocco champagne forecast consumption per capita, 2007-2012 (Liters) 105
Table 95: Global wine market value, 2007 106
Table 96: Global wine market split (value terms (US$ m), 2007) - Top 5 countries 109
Table 97: Global wine market volume, 2007 111
Table 98: Global wine market split (volume terms, 2007) - Top 5 countries 114
Table 99: Leading players - Top 5 countries 116
Table 100: Morocco Key Facts 118
Table 101: Morocco population, by age group, 2002-2007 (millions) 121
Table 102: Morocco population forecast, by age group, 2007-2012 (millions) 122
Table 103: Morocco population, by gender, 2002-2007 (millions) 122
Table 104: Morocco population forecast, by gender, 2007-2012 (millions) 123
Table 105: Morocco nominal GDP, 2002-2007 (MAD bn, 2000 prices) 123
Table 106: Morocco nominal GDP forecast, 2007-2012 (MAD bn, 2000 prices) 123
Table 107: Morocco real GDP, 2002-2007 (MAD bn, nominal prices) 124
Table 108: Morocco real GDP forecast, 2007-2012 (MAD bn, nominal prices) 124
Table 109: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices) 124
Table 110: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 125
Table 111: Morocco consumer price index, 2002-2007 (2003=100) 125
Table 112: Morocco consumer price index, 2007-2012 (2003=100) 125

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