Spirits in North America to 2012

Datamonitor, February 2009, Pages: 144

This databook is a detailed information resource covering all the key data points on Spirits in North America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 02 countries covered within the North America region.

Scope

- Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin & Genever, Tequila & Mezcal and Whisk(e)y

- Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights of this title

The North America Spirits market covering 02 countries, increased between 2002-2007, growing at an average annual rate of 3.4%.

The leading company in the market in 2007 was Diageo plc. The second-largest player was Pernod Ricard with Fortune Brands, Inc. in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Spirits markets

- Understand consumers consumption and expenditure patterns for the 02 countries covered

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 OVERVIEW 25
Value Analysis 25
Volume Analysis 26
Chapter 4 NORTH AMERICA SPIRITS - MARKET OVERVIEW 27
Value Analysis, 2002-2007 27
Value Analysis, 2007-2012 28
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company Share Analysis 35
Distribution Analysis 38
Chapter 5 LEADING COMPANY PROFILES 40
Diageo plc 40
Pernod Ricard 43
Chapter 6 CATEGORY ANALYSIS - BRANDY 46
Value Analysis, 2002-2007 46
Value Analysis, 2007-2012 47
Volume Analysis, 2002-2007 50
Volume Analysis, 2007-2012 51
Company Share Analysis 54
Distribution Analysis 57
Chapter 7 CATEGORY ANALYSIS - LIQUEURS 59
Value Analysis, 2002-2007 59
Value Analysis, 2007-2012 60
Volume Analysis, 2002-2007 62
Volume Analysis, 2007-2012 63
Company Share Analysis 65
Distribution Analysis 68
Chapter 8 CATEGORY ANALYSIS - RUM 70
Value Analysis, 2002-2007 70
Value Analysis, 2007-2012 71
Volume Analysis, 2002-2007 74
Volume Analysis, 2007-2012 75
Company Share Analysis 78
Distribution Analysis 80
Chapter 9 CATEGORY ANALYSIS - GIN & GENEVER 82
Value Analysis, 2002-2007 82
Value Analysis, 2007-2012 83
Volume Analysis, 2002-2007 85
Volume Analysis, 2007-2012 86
Company Share Analysis 88
Distribution Analysis 90
Chapter 10 CATEGORY ANALYSIS - SPECIALTY SPIRITS 92
Value Analysis, 2002-2007 92
Value Analysis, 2007-2012 93
Volume Analysis, 2002-2007 95
Volume Analysis, 2007-2012 96
Company Share Analysis 98
Distribution Analysis 100
Chapter 11 CATEGORY ANALYSIS - TEQUILA & MEZCAL 102
Value Analysis, 2002-2007 102
Value Analysis, 2007-2012 103
Volume Analysis, 2002-2007 105
Volume Analysis, 2007-2012 106
Company Share Analysis 108
Distribution Analysis 111
Chapter 12 CATEGORY ANALYSIS - VODKA 113
Value Analysis, 2002-2007 113
Value Analysis, 2007-2012 114
Volume Analysis, 2002-2007 117
Volume Analysis, 2007-2012 118
Company Share Analysis 121
Distribution Analysis 124
Chapter 13 CATEGORY ANALYSIS - WHISKEY 126
Value Analysis, 2002-2007 126
Value Analysis, 2007-2012 127
Volume Analysis, 2002-2007 130
Volume Analysis, 2007-2012 131
Company Share Analysis 134
Distribution Analysis 137
Chapter 14 RESEARCH METHODOLOGY 139
Methodology overview 139
Secondary research 140
Market modeling 141
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 15 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144

LIST OF FIGURES
Figure 1: North America spirits value & value forecast, 2002-2012 (US$ m, nominal prices) 29
Figure 2: North America spirits category growth comparison, by value, 2002-2012 30
Figure 3: North America spirits volume & volume forecast, 2002-2012 (Liters m) 33
Figure 4: North America spirits category growth comparison, by volume, 2002-2012 34
Figure 5: North America spirits company share (Top 5 Companies), by volume, 2006-2007 (%) 37
Figure 6: North America spirits distribution channels, by volume, 2006-2007(%) 39
Figure 7: North America brandy value & value forecast, 2002-2012 (US$ m, nominal prices) 48
Figure 8: North America brandy category growth comparison, by value, 2002-2012 49
Figure 9: North America brandy volume & volume forecast, 2002-2012 (Liters m) 52
Figure 10: North America brandy category growth comparison, by volume, 2002-2012 53
Figure 11: North America brandy company share (Top 5 Companies), by volume, 2006-2007 (%) 56
Figure 12: North America brandy distribution channels, by volume, 2006-2007(%) 58
Figure 13: North America liqueurs value & value forecast, 2002-2012 (US$ m, nominal prices) 61
Figure 14: North America liqueurs category growth comparison, by value, 2002-2012 61
Figure 15: North America liqueurs volume & volume forecast, 2002-2012 (Liters m) 64
Figure 16: North America liqueurs category growth comparison, by volume, 2002-2012 64
Figure 17: North America liqueurs company share (Top 5 Companies), by volume, 2006-2007 (%) 67
Figure 18: North America liqueurs distribution channels, by volume, 2006-2007(%) 69
Figure 19: North America rum value & value forecast, 2002-2012 (US$ m, nominal prices) 72
Figure 20: North America rum category growth comparison, by value, 2002-2012 73
Figure 21: North America rum volume & volume forecast, 2002-2012 (Liters m) 76
Figure 22: North America rum category growth comparison, by volume, 2002-2012 77
Figure 23: North America rum company share, by volume, 2006-2007 (%) 79
Figure 24: North America rum distribution channels, by volume, 2006-2007(%) 81
Figure 25: North America gin & genever value & value forecast, 2002-2012 (US$ m, nominal prices) 84
Figure 26: North America gin & genever volume & volume forecast, 2002-2012 (Liters m) 87
Figure 27: North America gin & genever company share, by volume, 2006-2007 (%) 89
Figure 28: North America gin & genever distribution channels, by volume, 2006-2007(%) 91
Figure 29: North America specialty spirits value & value forecast, 2002-2012 (US$ m, nominal prices) 94
Figure 30: North America specialty spirits volume & volume forecast, 2002-2012 (Liters m) 97
Figure 31: North America specialty spirits company share, by volume, 2006-2007 (%) 99
Figure 32: North America specialty spirits distribution channels, by volume, 2006-2007(%) 101
Figure 33: North America tequila & mezcal value & value forecast, 2002-2012 (US$ m, nominal prices) 104
Figure 34: North America tequila & mezcal volume & volume forecast, 2002-2012 (Liters m) 107
Figure 35: North America tequila & mezcal company share, by volume, 2006-2007 (%) 110
Figure 36: North America tequila & mezcal distribution channels, by volume, 2006-2007(%) 112
Figure 37: North America vodka value & value forecast, 2002-2012 (US$ m, nominal prices) 115
Figure 38: North America vodka category growth comparison, by value, 2002-2012 116
Figure 39: North America vodka volume & volume forecast, 2002-2012 (Liters m) 119
Figure 40: North America vodka category growth comparison, by volume, 2002-2012 120
Figure 41: North America vodka company share (Top 5 Companies), by volume, 2006-2007 (%) 123
Figure 42: North America vodka distribution channels, by volume, 2006-2007(%) 125
Figure 43: North America whiskey value & value forecast, 2002-2012 (US$ m, nominal prices) 128
Figure 44: North America whiskey category growth comparison, by value, 2002-2012 129
Figure 45: North America whiskey volume & volume forecast, 2002-2012 (Liters m) 132
Figure 46: North America whiskey category growth comparison, by volume, 2002-2012 133
Figure 47: North America whiskey company share (Top 5 Companies), by volume, 2006-2007 (%) 136
Figure 48: North America whiskey distribution channels, by volume, 2006-2007(%) 138
Figure 49: Annual data review process 140

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: North America spirits value (country-wise), 2002-2007 (US$ m, nominal prices) 25
Table 4: North America spirits value (country-wise) forecast, 2007-2012 (US$ m, nominal prices) 25
Table 5: North America spirits volume (country-wise), 2002-2007 (Liters m) 26
Table 6: North America spirits volume (country-wise) forecast, 2007-2012 (Liters m) 26
Table 7: North America spirits value, 2002-2007 (US$ m, nominal prices) 27
Table 8: North America spirits value forecast, 2007-2012 (US$ m, nominal prices) 28
Table 9: North America spirits volume, 2002-2007 (Liters m) 31
Table 10: North America spirits volume forecast, 2007-2012 (Liters m) 32
Table 11: North America spirits company share (Top 20 Companies) by volume, 2006-2007 (%) 35
Table 12: North America spirits volume, by company, 2006-2007 (Liters m) 36
Table 13: North America spirits distribution channels, by volume, 2006-2007 (%) 38
Table 14: North America spirits volume, by distribution channel, 2006-2007 (Liters m) 38
Table 15: Diageo plc. Key Facts 40
Table 16: Pernod Ricard. Key Facts 43
Table 17: North America brandy value, 2002-2007 (US$ m, nominal prices) 46
Table 18: North America brandy value forecast, 2007-2012 (US$ m, nominal prices) 47
Table 19: North America brandy volume, 2002-2007 (Liters m) 50
Table 20: North America brandy volume forecast, 2007-2012 (Liters m) 51
Table 21: North America brandy company share by volume, 2006-2007 (%) 54
Table 22: North America brandy volume, by company, 2006-2007 (Liters m) 55
Table 23: North America brandy distribution channels, by volume, 2006-2007 (%) 57
Table 24: North America brandy volume, by distribution channel, 2006-2007 (Liters m) 57
Table 25: North America liqueurs value, 2002-2007 (US$ m, nominal prices) 59
Table 26: North America liqueurs value forecast, 2007-2012 (US$ m, nominal prices) 60
Table 27: North America liqueurs volume, 2002-2007 (Liters m) 62
Table 28: North America liqueurs volume forecast, 2007-2012 (Liters m) 63
Table 29: North America liqueurs company share (Top 20 Companies) by volume, 2006-2007 (%) 65
Table 30: North America liqueurs volume, by company, 2006-2007 (Liters m) 66
Table 31: North America liqueurs distribution channels, by volume, 2006-2007 (%) 68
Table 32: North America liqueurs volume, by distribution channel, 2006-2007 (Liters m) 68
Table 33: North America rum value, 2002-2007 (US$ m, nominal prices) 70
Table 34: North America rum value forecast, 2007-2012 (US$ m, nominal prices) 71
Table 35: North America rum volume, 2002-2007 (Liters m) 74
Table 36: North America rum volume forecast, 2007-2012 (Liters m) 75
Table 37: North America rum company share by volume, 2006-2007 (%) 78
Table 38: North America rum volume, by company, 2006-2007 (Liters m) 78
Table 39: North America rum distribution channels, by volume, 2006-2007 (%) 80
Table 40: North America rum volume, by distribution channel, 2006-2007 (Liters m) 80
Table 41: North America gin & genever value, 2002-2007 (US$ m, nominal prices) 82
Table 42: North America gin & genever value forecast, 2007-2012 (US$ m, nominal prices) 83
Table 43: North America gin & genever volume, 2002-2007 (Liters m) 85
Table 44: North America gin & genever volume forecast, 2007-2012 (Liters m) 86
Table 45: North America gin & genever company share by volume, 2006-2007 (%) 88
Table 46: North America gin & genever volume, by company, 2006-2007 (Liters m) 88
Table 47: North America gin & genever distribution channels, by volume, 2006-2007 (%) 90
Table 48: North America gin & genever volume, by distribution channel, 2006-2007 (Liters m) 90
Table 49: North America specialty spirits value, 2002-2007 (US$ m, nominal prices) 92
Table 50: North America specialty spirits value forecast, 2007-2012 (US$ m, nominal prices) 93
Table 51: North America specialty spirits volume, 2002-2007 (Liters m) 95
Table 52: North America specialty spirits volume forecast, 2007-2012 (Liters m) 96
Table 53: North America specialty spirits company share by volume, 2006-2007 (%) 98
Table 54: North America specialty spirits volume, by company, 2006-2007 (Liters m) 98
Table 55: North America specialty spirits distribution channels, by volume, 2006-2007 (%) 100
Table 56: North America specialty spirits volume, by distribution channel, 2006-2007 (Liters m) 100
Table 57: North America tequila & mezcal value, 2002-2007 (US$ m, nominal prices) 102
Table 58: North America tequila & mezcal value forecast, 2007-2012 (US$ m, nominal prices ) 103
Table 59: North America tequila & mezcal volume, 2002-2002 (Liters m) 105
Table 60: North America tequila & mezcal volume forecast, 2007-2012 (Liters m) 106
Table 61: North America tequila & mezcal company share by volume, 2006-2007 (%) 108
Table 62: North America tequila & mezcal volume, by company, 2006-2007 (Liters m) 109
Table 63: North America tequila & mezcal distribution channels, by volume, 2006-2007 (%) 111
Table 64: North America tequila & mezcal volume, by distribution channel, 2006-2007 (Liters m) 111
Table 65: North America vodka value, 2002-2007 (US$ m, nominal prices) 113
Table 66: North America vodka value forecast, 2007-2012 (US$ m, nominal prices) 114
Table 67: North America vodka volume, 2002-2007 (Liters m) 117
Table 68: North America vodka volume forecast, 2007-2012 (Liters m) 118
Table 69: North America vodka company share by volume, 2006-2007 (%) 121
Table 70: North America vodka volume, by company, 2006-2007 (Liters m) 122
Table 71: North America vodka distribution channels, by volume, 2006-2007 (%) 124
Table 72: North America vodka volume, by distribution channel, 2006-2007 (Liters m) 124
Table 73: North America whiskey value, 2002-2007 (US$ m, nominal prices) 126
Table 74: North America whiskey value forecast, 2007-2012 (US$ m, nominal prices) 127
Table 75: North America whiskey volume, 2002-2007 (Liters m) 130
Table 76: North America whiskey volume forecast, 2007-2012 (Liters m) 131
Table 77: North America whiskey company share by volume, 2006-2007 (%) 134
Table 78: North America whiskey volume, by company, 2006-2007 (Liters m) 135
Table 79: North America whiskey distribution channels, by volume, 2006-2007 (%) 137
Table 80: North America whiskey volume, by distribution channel, 2006-2007 (Liters m) 137

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