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Bakery and Cereals in the US to 2012 Product Image

Bakery and Cereals in the US to 2012

  • ID: 706552
  • February 2009
  • Region: United States
  • 188 pages
  • Datamonitor

This databook is a detailed information resource covering all the key data points on Bakery and cereals in the US. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

- Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

- Provides market value, volume, expenditure and consumption data by market, category and segment

- Includes company and brand share data by categories

Highlights of this title

The market for Bakery and cereals in the US increased between 2002-2007, growing at an average annual rate of 1.9%.

The leading company in the market in 2007 was Kellogg Company. The second-largest player was Kraft Foods, Inc. with General Mills, Inc. in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Bakery and cereals markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Note: Product cover images may vary from those shown

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 26
Value Analysis, 2002-2007 26
Value Analysis, 2007-2012 28
Volume Analysis, 2002-2007 32
Volume Analysis, 2007-2012 34
Company and Brand Share Analysis 38
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 52
Kellogg Company 52
Kraft Foods, Inc. 55
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 57
Value Analysis, 2002-2007 57
Value Analysis, 2007-2012 58
Volume Analysis, 2002-2007 61
Volume Analysis, 2007-2012 62
Company and Brand Share Analysis 65
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 74
Value Analysis, 2002-2007 74
Value Analysis, 2007-2012 75
Volume Analysis, 2002-2007 78
Volume Analysis, 2007-2012 79
Company and Brand Share Analysis 82
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 92
Value Analysis, 2002-2007 92
Value Analysis, 2007-2012 93
Volume Analysis, 2002-2007 96
Volume Analysis, 2007-2012 97
Company and Brand Share Analysis 100
Distribution Analysis 103
Expenditure & consumption per capita 105
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 107
Value Analysis, 2002-2007 107
Value Analysis, 2007-2012 109
Volume Analysis, 2002-2007 113
Volume Analysis, 2007-2012 115
Company and Brand Share Analysis 119
Distribution Analysis 122
Expenditure & consumption per capita 124
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 128
Value Analysis, 2002-2007 128
Value Analysis, 2007-2012 129
Volume Analysis, 2002-2007 132
Volume Analysis, 2007-2012 133
Company and Brand Share Analysis 136
Distribution Analysis 139
Expenditure & consumption per capita 141
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 144
Value Analysis, 2002-2007 144
Value Analysis, 2007-2012 145
Volume Analysis, 2002-2007 148
Volume Analysis, 2007-2012 149
Company and Brand Share Analysis 152
Distribution Analysis 155
Expenditure & consumption per capita 157
Chapter 11 COUNTRY COMPARISON 159
Value 159
Volume 164
Market Share 169
Chapter 12 NEW PRODUCT DEVELOPMENT 170
Product launches over time 170
Recent product launches 172
Chapter 13 US SOCIOECONOMIC PROFILE 173
Country Overview 173
Key Facts 174
Political Overview 175
US Economic Overview 176
Chapter 14 US MACROECONOMIC PROFILE 178
Macroeconomic Indicators 178
Chapter 15 RESEARCH METHODOLOGY 183
Methodology overview 183
Secondary research 184
Market modeling 185
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 16 APPENDIX 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: US bakery and cereals value & value forecast, 2002-2012 (US$ m, nominal prices) 30
Figure 2: US bakery and cereals category growth comparison, by value, 2002-2012 31
Figure 3: US bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 36
Figure 4: US bakery and cereals category growth comparison, by volume, 2002-2012 37
Figure 5: US bakery and cereals distribution channels, by value, 2006-2007(%) 47
Figure 6: US bread & rolls value & value forecast, 2002-2012 (US$ m, nominal prices) 59
Figure 7: US bread & rolls category growth comparison, by value, 2002-2012 60
Figure 8: US bread & rolls volume & volume forecast, 2002-2012 (Kg m) 63
Figure 9: US bread & rolls category growth comparison, by volume, 2002-2012 64
Figure 10: US bread & rolls company share, by value, 2006-2007 (%) 67
Figure 11: US bread & rolls distribution channels, by value, 2006-2007(%) 71
Figure 12: US breakfast cereals value & value forecast, 2002-2012 (US$ m, nominal prices) 76
Figure 13: US breakfast cereals category growth comparison, by value, 2002-2012 77
Figure 14: US breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 80
Figure 15: US breakfast cereals category growth comparison, by volume, 2002-2012 81
Figure 16: US breakfast cereals company share, by value, 2006-2007 (%) 86
Figure 17: US breakfast cereals distribution channels, by value, 2006-2007(%) 89
Figure 18: US cakes & pastries value & value forecast, 2002-2012 (US$ m, nominal prices) 94
Figure 19: US cakes & pastries category growth comparison, by value, 2002-2012 95
Figure 20: US cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 98
Figure 21: US cakes & pastries category growth comparison, by volume, 2002-2012 99
Figure 22: US cakes & pastries company share, by value, 2006-2007 (%) 101
Figure 23: US cakes & pastries distribution channels, by value, 2006-2007(%) 104
Figure 24: US cookies (sweet biscuits) value & value forecast, 2002-2012 (US$ m, nominal prices) 111
Figure 25: US cookies (sweet biscuits) category growth comparison, by value, 2002-2012 112
Figure 26: US cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 117
Figure 27: US cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 118
Figure 28: US cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 123
Figure 29: US crackers (savory biscuits) value & value forecast, 2002-2012 (US$ m, nominal prices) 130
Figure 30: US crackers (savory biscuits) category growth comparison, by value, 2002-2012 131
Figure 31: US crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 134
Figure 32: US crackers (savory biscuits) category growth comparison, by volume, 2002-2012 135
Figure 33: US crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 140
Figure 34: US morning goods value & value forecast, 2002-2012 (US$ m, nominal prices) 146
Figure 35: US morning goods category growth comparison, by value, 2002-2012 147
Figure 36: US morning goods volume & volume forecast, 2002-2012 (Kg m) 150
Figure 37: US morning goods category growth comparison, by volume, 2002-2012 151
Figure 38: US morning goods company share, by value, 2006-2007 (%) 153
Figure 39: US morning goods distribution channels, by value, 2006-2007(%) 156
Figure 40: Global bakery and cereals market split (value terms, 2007) - Top 5 countries 160
Figure 41: Global bakery and cereals market value, 2002-2007 (Top 5 countries) 163
Figure 42: Global bakery and cereals market split (volume terms, 2007) - Top 5 countries 165
Figure 43: Global bakery and cereals market volume, 2002-2007 (Top 5 countries) 168
Figure 44: Map of US 174
Figure 45: Annual data review process 184

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: US bakery and cereals value, 2002-2007 (US$ m, nominal prices) 27
Table 4: US bakery and cereals value forecast, 2007-2012 (US$ m, nominal prices) 29
Table 5: US bakery and cereals volume, 2002-2007 (Kg m) 33
Table 6: US bakery and cereals volume forecast, 2007-2012 (Kg m) 35
Table 7: US bakery and cereals brand share, by value, 2006-2007 (%) 38
Table 8: US bakery and cereals value, by brand 2006-2007 (US$ m nominal prices) 41
Table 9: US bakery and cereals company share by value, 2006-2007 (%) 44
Table 10: US bakery and cereals value, by company, 2006-2007 (US$ m nominal prices) 45
Table 11: US bakery and cereals distribution channels, by value, 2006-2007 (%) 46
Table 12: US bakery and cereals value, by distribution channel, 2006-2007 (US$ m nominal prices) 46
Table 13: US bakery and cereals expenditure per capita, 2002-2007 (US$, nominal prices) 48
Table 14: US bakery and cereals forecast expenditure per capita, 2007-2012 (US$, nominal prices) 49
Table 15: US bakery and cereals consumption per capita, 2002-2007 (Kg) 50
Table 16: US bakery and cereals forecast consumption per capita, 2007-2012 (Kg) 51
Table 17: Kellogg Company Key Facts 52
Table 18: Kraft Foods, Inc. Key Facts 55
Table 19: US bread & rolls value, 2002-2007 (US$ m, nominal prices) 57
Table 20: US bread & rolls value forecast, 2007-2012 (US$ m, nominal prices) 58
Table 21: US bread & rolls volume, 2002-2007 (Kg m) 61
Table 22: US bread & rolls volume forecast, 2007-2012 (Kg m) 62
Table 23: US bread & rolls brand share, by value, 2006-2007 (%) 65
Table 24: US bread & rolls value, by brand 2006-2007 (US$ m nominal prices) 66
Table 25: US bread & rolls company share by value, 2006-2007 (%) 68
Table 26: US bread & rolls value, by company, 2006-2007 (US$ m nominal prices) 69
Table 27: US bread & rolls distribution channels, by value, 2006-2007 (%) 70
Table 28: US bread & rolls value, by distribution channel, 2006-2007 (US$ m nominal prices) 70
Table 29: US bread & rolls expenditure per capita, 2002-2007 (US$, nominal prices) 72
Table 30: US bread & rolls forecast expenditure per capita, 2007-2012 (US$, nominal prices) 72
Table 31: US bread & rolls consumption per capita, 2002-2007 (Kg) 73
Table 32: US bread & rolls forecast consumption per capita, 2007-2012 (Kg) 73
Table 33: US breakfast cereals value, 2002-2007 (US$ m, nominal prices) 74
Table 34: US breakfast cereals value forecast, 2007-2012 (US$ m, nominal prices) 75
Table 35: US breakfast cereals volume, 2002-2007 (Kg m) 78
Table 36: US breakfast cereals volume forecast, 2007-2012 (Kg m) 79
Table 37: US breakfast cereals brand share, by value, 2006-2007 (%) 82
Table 38: US breakfast cereals value, by brand 2006-2007 (US$ m nominal prices) 84
Table 39: US breakfast cereals company share by value, 2006-2007 (%) 87
Table 40: US breakfast cereals value, by company, 2006-2007 (US$ m nominal prices) 87
Table 41: US breakfast cereals distribution channels, by value, 2006-2007 (%) 88
Table 42: US breakfast cereals value, by distribution channel, 2006-2007 (US$ m nominal prices) 88
Table 43: US breakfast cereals expenditure per capita, 2002-2007 (US$, nominal prices) 90
Table 44: US breakfast cereals forecast expenditure per capita, 2007-2012 (US$, nominal prices) 90
Table 45: US breakfast cereals consumption per capita, 2002-2007 (Kg) 91
Table 46: US breakfast cereals forecast consumption per capita, 2007-2012 (Kg) 91
Table 47: US cakes & pastries value, 2002-2007 (US$ m, nominal prices) 92
Table 48: US cakes & pastries value forecast, 2007-2012 (US$ m, nominal prices) 93
Table 49: US cakes & pastries volume, 2002-2007 (Kg m) 96
Table 50: US cakes & pastries volume forecast, 2007-2012 (Kg m) 97
Table 51: US cakes & pastries brand share, by value, 2006-2007 (%) 100
Table 52: US cakes & pastries value, by brand 2006-2007 (US$ m nominal prices) 100
Table 53: US cakes & pastries company share by value, 2006-2007 (%) 102
Table 54: US cakes & pastries value, by company, 2006-2007 (US$ m nominal prices) 102
Table 55: US cakes & pastries distribution channels, by value, 2006-2007 (%) 103
Table 56: US cakes & pastries value, by distribution channel, 2006-2007 (US$ m nominal prices) 103
Table 57: US cakes & pastries expenditure per capita, 2002-2007 (US$, nominal prices) 105
Table 58: US cakes & pastries forecast expenditure per capita, 2007-2012 (US$, nominal prices) 105
Table 59: US cakes & pastries consumption per capita, 2002-2007 (Kg) 106
Table 60: US cakes & pastries forecast consumption per capita, 2007-2012 (Kg) 106
Table 61: US cookies (sweet biscuits) value, 2002-2007 (US$ m, nominal prices) 108
Table 62: US cookies (sweet biscuits) value forecast, 2007-2012 (US$ m, nominal prices) 110
Table 63: US cookies (sweet biscuits) volume, 2002-2007 (Kg m) 114
Table 64: US cookies (sweet biscuits) volume forecast, 2007-2012 (Kg m) 116
Table 65: US cookies (sweet biscuits) brand share, by value, 2006-2007 (%) 119
Table 66: US cookies (sweet biscuits) value, by brand 2006-2007 (US$ m nominal prices) 120
Table 67: US cookies (sweet biscuits) company share by value, 2006-2007 (%) 121
Table 68: US cookies (sweet biscuits) value, by company, 2006-2007 (US$ m nominal prices) 121
Table 69: US cookies (sweet biscuits) distribution channels, by value, 2006-2007 (%) 122
Table 70: US cookies (sweet biscuits) value, by distribution channel, 2006-2007 (US$ m nominal prices) 122
Table 71: US cookies (sweet biscuits) expenditure per capita, 2002-2007 (US$, nominal prices) 124
Table 72: US cookies (sweet biscuits) forecast expenditure per capita, 2007-2012 (US$, nominal prices) 125
Table 73: US cookies (sweet biscuits) consumption per capita, 2002-2007 (Kg) 126
Table 74: US cookies (sweet biscuits) forecast consumption per capita, 2007-2012 (Kg) 127
Table 75: US crackers (savory biscuits) value, 2002-2007 (US$ m, nominal prices) 128
Table 76: US crackers (savory biscuits) value forecast, 2007-2012 (US$ m, nominal prices) 129
Table 77: US crackers (savory biscuits) volume, 2002-2007 (Kg m) 132
Table 78: US crackers (savory biscuits) volume forecast, 2007-2012 (Kg m) 133
Table 79: US crackers (savory biscuits) brand share, by value, 2006-2007 (%) 136
Table 80: US crackers (savory biscuits) value, by brand 2006-2007 (US$ m nominal prices) 137
Table 81: US crackers (savory biscuits) company share by value, 2006-2007 (%) 138
Table 82: US crackers (savory biscuits) value, by company, 2006-2007 (US$ m nominal prices) 138
Table 83: US crackers (savory biscuits) distribution channels, by value, 2006-2007 (%) 139
Table 84: US crackers (savory biscuits) value, by distribution channel, 2006-2007 (US$ m nominal prices) 139
Table 85: US crackers (savory biscuits) expenditure per capita, 2002-2007 (US$, nominal prices) 141
Table 86: US crackers (savory biscuits) forecast expenditure per capita, 2007-2012 (US$, nominal prices) 142
Table 87: US crackers (savory biscuits) consumption per capita, 2002-2007 (Kg) 142
Table 88: US crackers (savory biscuits) forecast consumption per capita, 2007-2012 (Kg) 143
Table 89: US morning goods value, 2002-2007 (US$ m, nominal prices) 144
Table 90: US morning goods value forecast, 2007-2012 (US$ m, nominal prices) 145
Table 91: US morning goods volume, 2002-2007 (Kg m) 148
Table 92: US morning goods volume forecast, 2007-2012 (Kg m) 149
Table 93: US morning goods brand share, by value, 2006-2007 (%) 152
Table 94: US morning goods value, by brand 2006-2007 (US$ m nominal prices) 152
Table 95: US morning goods company share by value, 2006-2007 (%) 154
Table 96: US morning goods value, by company, 2006-2007 (US$ m nominal prices) 154
Table 97: US morning goods distribution channels, by value, 2006-2007 (%) 155
Table 98: US morning goods value, by distribution channel, 2006-2007 (US$ m nominal prices) 155
Table 99: US morning goods expenditure per capita, 2002-2007 (US$, nominal prices) 157
Table 100: US morning goods forecast expenditure per capita, 2007-2012 (US$, nominal prices) 157
Table 101: US morning goods consumption per capita, 2002-2007 (Kg) 158
Table 102: US morning goods forecast consumption per capita, 2007-2012 (Kg) 158
Table 103: Global bakery and cereals market value, 2007 159
Table 104: Global bakery and cereals market split (value terms (US$ m), 2007) - Top 5 countries 162
Table 105: Global bakery and cereals market volume, 2007 164
Table 106: Global bakery and cereals market split (volume terms, 2007) - Top 5 countries 167
Table 107: Leading players - Top 5 countries 169
Table 108: US bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 170
Table 109: US bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 171
Table 110: US bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 171
Table 111: US bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 172
Table 112: US bakery and cereals new product launches (reports) - Recent 5 launches 172
Table 113: US Key Facts 174
Table 114: US population, by age group, 2002-2007 (millions) 178
Table 115: US population forecast, by age group, 2007-2012 (millions) 179
Table 116: US population, by gender, 2002-2007 (millions) 179
Table 117: US population forecast, by gender, 2007-2012 (millions) 180
Table 118: US nominal GDP, 2002-2007 (USD bn, 2000 prices) 180
Table 119: US nominal GDP forecast, 2007-2012 (USD bn, 2000 prices) 180
Table 120: US real GDP, 2002-2007 (USD bn, nominal prices) 181
Table 121: US real GDP forecast, 2007-2012 (USD bn, nominal prices) 181
Table 122: US real GDP, 2002-2007 (US$ bn, 2000 prices) 181
Table 123: US real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 182
Table 124: US consumer price index, 2002-2007 (2003=100) 182
Table 125: US consumer price index, 2007-2012 (2003=100) 182

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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