Bakery and Cereals in Belgium to 2012
Datamonitor, February 2009, Pages: 202
This databook is a detailed information resource covering all the key data points on Bakery and cereals in Belgium. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
- Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods
- Provides market value, volume, expenditure and consumption data by market, category and segment
- Includes company and brand share data by categories
Highlights of this title
The market for Bakery and cereals in Belgium increased between 2002-2007, growing at an average annual rate of 1.9%.
The leading company in the market in 2007 was Groupe Danone . The second-largest player was United Biscuits Finance plc with Kellogg Company in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Bakery and cereals markets
- Understand consumers consumption and expenditure patterns
- Understand the future direction of the market with reliable historical data and full five year forecasting
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002-2007 27
Value Analysis, 2007-2012 28
Value Analysis, US$ 2002-2007 31
Value Analysis, US$ 2007-2012 32
Volume Analysis, 2002-2007 34
Volume Analysis, 2007-2012 36
Company and Brand Share Analysis 40
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 4 LEADING COMPANY PROFILES 55
Groupe Danone 55
United Biscuits 57
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 59
Value Analysis, 2002-2007 59
Value Analysis, 2007-2012 60
Value Analysis, US$ 2002-2007 62
Value Analysis, US$ 2007-2012 62
Volume Analysis, 2002-2007 64
Volume Analysis, 2007-2012 65
Company and Brand Share Analysis 68
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 78
Value Analysis, 2002-2007 78
Value Analysis, 2007-2012 79
Value Analysis, US$ 2002-2007 81
Value Analysis, US$ 2007-2012 81
Volume Analysis, 2002-2007 83
Volume Analysis, 2007-2012 84
Company and Brand Share Analysis 87
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 95
Value Analysis, 2002-2007 95
Value Analysis, 2007-2012 96
Value Analysis, US$ 2002-2007 98
Value Analysis, US$ 2007-2012 98
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company and Brand Share Analysis 104
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 112
Value Analysis, 2002-2007 112
Value Analysis, 2007-2012 114
Value Analysis, US$ 2002-2007 117
Value Analysis, US$ 2007-2012 118
Volume Analysis, 2002-2007 120
Volume Analysis, 2007-2012 122
Company and Brand Share Analysis 126
Distribution Analysis 130
Expenditure & consumption per capita 132
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 138
Value Analysis, 2002-2007 138
Value Analysis, 2007-2012 139
Value Analysis, US$ 2002-2007 141
Value Analysis, US$ 2007-2012 142
Volume Analysis, 2002-2007 144
Volume Analysis, 2007-2012 145
Company and Brand Share Analysis 148
Distribution Analysis 151
Expenditure & consumption per capita 153
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 156
Value Analysis, 2002-2007 156
Value Analysis, 2007-2012 157
Value Analysis, US$ 2002-2007 159
Value Analysis, US$ 2007-2012 159
Volume Analysis, 2002-2007 161
Volume Analysis, 2007-2012 162
Company and Brand Share Analysis 165
Distribution Analysis 168
Expenditure & consumption per capita 170
Chapter 11 COUNTRY COMPARISON 173
Value 173
Volume 178
Market Share 183
Chapter 12 NEW PRODUCT DEVELOPMENT 184
Product launches over time 184
Recent product launches 186
Chapter 13 BELGIUM SOCIOECONOMIC PROFILE 187
Country Overview 187
Key Facts 188
Political Overview 190
Belgium Economic Overview 191
Chapter 14 BELGIUM MACROECONOMIC PROFILE 192
Macroeconomic Indicators 192
Chapter 15 RESEARCH METHODOLOGY 197
Methodology overview 197
Secondary research 198
Market modeling 199
Primary research 200
Data finalization 201
Ongoing research 201
Chapter 16 APPENDIX 202
Future readings 202
How to contact experts in your industry 202
Disclaimer 202
LIST OF FIGURES
Figure 1: Belgium bakery and cereals value & value forecast, 2002-2012 (€ m, nominal prices) 30
Figure 2: Belgium bakery and cereals category growth comparison, by value, 2002-2012 33
Figure 3: Belgium bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 38
Figure 4: Belgium bakery and cereals category growth comparison, by volume, 2002-2012 39
Figure 5: Belgium bakery and cereals company share, by value, 2006-2007 (%) 44
Figure 6: Belgium bakery and cereals distribution channels, by value, 2006-2007(%) 48
Figure 7: Belgium bread & rolls value & value forecast, 2002-2012 (€ m, nominal prices) 61
Figure 8: Belgium bread & rolls category growth comparison, by value, 2002-2012 63
Figure 9: Belgium bread & rolls volume & volume forecast, 2002-2012 (Kg m) 66
Figure 10: Belgium bread & rolls category growth comparison, by volume, 2002-2012 67
Figure 11: Belgium bread & rolls company share, by value, 2006-2007 (%) 70
Figure 12: Belgium bread & rolls distribution channels, by value, 2006-2007(%) 74
Figure 13: Belgium breakfast cereals value & value forecast, 2002-2012 (€ m, nominal prices) 80
Figure 14: Belgium breakfast cereals category growth comparison, by value, 2002-2012 82
Figure 15: Belgium breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 85
Figure 16: Belgium breakfast cereals category growth comparison, by volume, 2002-2012 86
Figure 17: Belgium breakfast cereals company share, by value, 2006-2007 (%) 88
Figure 18: Belgium breakfast cereals distribution channels, by value, 2006-2007(%) 91
Figure 19: Belgium cakes & pastries value & value forecast, 2002-2012 (€ m, nominal prices) 97
Figure 20: Belgium cakes & pastries category growth comparison, by value, 2002-2012 99
Figure 21: Belgium cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 102
Figure 22: Belgium cakes & pastries category growth comparison, by volume, 2002-2012 103
Figure 23: Belgium cakes & pastries company share, by value, 2006-2007 (%) 105
Figure 24: Belgium cakes & pastries distribution channels, by value, 2006-2007(%) 108
Figure 25: Belgium cookies (sweet biscuits) value & value forecast, 2002-2012 (€ m, nominal prices) 116
Figure 26: Belgium cookies (sweet biscuits) category growth comparison, by value, 2002-2012 119
Figure 27: Belgium cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 124
Figure 28: Belgium cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 125
Figure 29: Belgium cookies (sweet biscuits) company share, by value, 2006-2007 (%) 128
Figure 30: Belgium cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 131
Figure 31: Belgium crackers (savory biscuits) value & value forecast, 2002-2012 (€ m, nominal prices) 140
Figure 32: Belgium crackers (savory biscuits) category growth comparison, by value, 2002-2012 143
Figure 33: Belgium crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 146
Figure 34: Belgium crackers (savory biscuits) category growth comparison, by volume, 2002-2012 147
Figure 35: Belgium crackers (savory biscuits) company share, by value, 2006-2007 (%) 149
Figure 36: Belgium crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 152
Figure 37: Belgium morning goods value & value forecast, 2002-2012 (€ m, nominal prices) 158
Figure 38: Belgium morning goods category growth comparison, by value, 2002-2012 160
Figure 39: Belgium morning goods volume & volume forecast, 2002-2012 (Kg m) 163
Figure 40: Belgium morning goods category growth comparison, by volume, 2002-2012 164
Figure 41: Belgium morning goods distribution channels, by value, 2006-2007(%) 169
Figure 42: Global bakery and cereals market split (value terms, 2007) - Top 5 countries 174
Figure 43: Global bakery and cereals market value, 2002-2007 (Top 5 countries) 177
Figure 44: Global bakery and cereals market split (volume terms, 2007) - Top 5 countries 179
Figure 45: Global bakery and cereals market volume, 2002-2007 (Top 5 countries) 182
Figure 46: Map of Belgium 189
Figure 47: Annual data review process 198
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Belgium bakery and cereals value, 2002-2007 (€ m, nominal prices) 27
Table 4: Belgium bakery and cereals value forecast, 2007-2012 (€ m, nominal prices) 29
Table 5: Belgium bakery and cereals value, 2002-2007 (US$ m nominal prices) 31
Table 6: Belgium bakery and cereals value forecast, 2007-2012 (US$ m nominal prices) 32
Table 7: Belgium bakery and cereals volume, 2002-2007 (Kg m) 35
Table 8: Belgium bakery and cereals volume forecast, 2007-2012 (Kg m) 37
Table 9: Belgium bakery and cereals brand share, by value, 2006-2007 (%) 40
Table 10: Belgium bakery and cereals value, by brand 2006-2007 (€ m nominal prices) 42
Table 11: Belgium bakery and cereals company share by value, 2006-2007 (%) 45
Table 12: Belgium bakery and cereals value, by company, 2006-2007 (€ m nominal prices) 46
Table 13: Belgium bakery and cereals distribution channels, by value, 2006-2007 (%) 47
Table 14: Belgium bakery and cereals value, by distribution channel, 2006-2007 (€ m nominal prices) 47
Table 15: Belgium bakery and cereals expenditure per capita, 2002-2007 (€, nominal prices) 49
Table 16: Belgium bakery and cereals forecast expenditure per capita, 2007-2012 (€, nominal prices) 50
Table 17: Belgium bakery and cereals expenditure per capita, 2002-2007 (US$ nominal prices) 51
Table 18: Belgium bakery and cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 52
Table 19: Belgium bakery and cereals consumption per capita, 2002-2007 (Kg) 53
Table 20: Belgium bakery and cereals forecast consumption per capita, 2007-2012 (Kg) 54
Table 21: Groupe Danone Key Facts 55
Table 22: United Biscuits Key Facts 57
Table 23: Belgium bread & rolls value, 2002-2007 (€ m, nominal prices) 59
Table 24: Belgium bread & rolls value forecast, 2007-2012 (€ m, nominal prices) 60
Table 25: Belgium bread & rolls value, 2002-2007 (US$ m nominal prices) 62
Table 26: Belgium bread & rolls value forecast, 2007-2012 (US$ m nominal prices) 62
Table 27: Belgium bread & rolls volume, 2002-2007 (Kg m) 64
Table 28: Belgium bread & rolls volume forecast, 2007-2012 (Kg m) 65
Table 29: Belgium bread & rolls brand share, by value, 2006-2007 (%) 68
Table 30: Belgium bread & rolls value, by brand 2006-2007 (€ m nominal prices) 69
Table 31: Belgium bread & rolls company share by value, 2006-2007 (%) 71
Table 32: Belgium bread & rolls value, by company, 2006-2007 (€ m nominal prices) 72
Table 33: Belgium bread & rolls distribution channels, by value, 2006-2007 (%) 73
Table 34: Belgium bread & rolls value, by distribution channel, 2006-2007 (€ m nominal prices) 73
Table 35: Belgium bread & rolls expenditure per capita, 2002-2007 (€, nominal prices) 75
Table 36: Belgium bread & rolls forecast expenditure per capita, 2007-2012 (€, nominal prices) 75
Table 37: Belgium bread & rolls expenditure per capita, 2002-2007 (US$ nominal prices) 76
Table 38: Belgium bread & rolls forecast expenditure per capita, 2007-2012 (US$ nominal prices) 76
Table 39: Belgium bread & rolls consumption per capita, 2002-2007 (Kg) 77
Table 40: Belgium bread & rolls forecast consumption per capita, 2007-2012 (Kg) 77
Table 41: Belgium breakfast cereals value, 2002-2007 (€ m, nominal prices) 78
Table 42: Belgium breakfast cereals value forecast, 2007-2012 (€ m, nominal prices) 79
Table 43: Belgium breakfast cereals value, 2002-2007 (US$ m nominal prices) 81
Table 44: Belgium breakfast cereals value forecast, 2007-2012 (US$ m nominal prices) 81
Table 45: Belgium breakfast cereals volume, 2002-2007 (Kg m) 83
Table 46: Belgium breakfast cereals volume forecast, 2007-2012 (Kg m) 84
Table 47: Belgium breakfast cereals brand share, by value, 2006-2007 (%) 87
Table 48: Belgium breakfast cereals value, by brand 2006-2007 (€ m nominal prices) 87
Table 49: Belgium breakfast cereals company share by value, 2006-2007 (%) 89
Table 50: Belgium breakfast cereals value, by company, 2006-2007 (€ m nominal prices) 89
Table 51: Belgium breakfast cereals distribution channels, by value, 2006-2007 (%) 90
Table 52: Belgium breakfast cereals value, by distribution channel, 2006-2007 (€ m nominal prices) 90
Table 53: Belgium breakfast cereals expenditure per capita, 2002-2007 (€, nominal prices) 92
Table 54: Belgium breakfast cereals forecast expenditure per capita, 2007-2012 (€, nominal prices) 92
Table 55: Belgium breakfast cereals expenditure per capita, 2002-2007 (US$ nominal prices) 93
Table 56: Belgium breakfast cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 93
Table 57: Belgium breakfast cereals consumption per capita, 2002-2007 (Kg) 94
Table 58: Belgium breakfast cereals forecast consumption per capita, 2007-2012 (Kg) 94
Table 59: Belgium cakes & pastries value, 2002-2007 (€ m, nominal prices) 95
Table 60: Belgium cakes & pastries value forecast, 2007-2012 (€ m, nominal prices) 96
Table 61: Belgium cakes & pastries value, 2002-2007 (US$ m nominal prices) 98
Table 62: Belgium cakes & pastries value forecast, 2007-2012 (US$ m nominal prices) 98
Table 63: Belgium cakes & pastries volume, 2002-2007 (Kg m) 100
Table 64: Belgium cakes & pastries volume forecast, 2007-2012 (Kg m) 101
Table 65: Belgium cakes & pastries brand share, by value, 2006-2007 (%) 104
Table 66: Belgium cakes & pastries value, by brand 2006-2007 (€ m nominal prices) 104
Table 67: Belgium cakes & pastries company share by value, 2006-2007 (%) 106
Table 68: Belgium cakes & pastries value, by company, 2006-2007 (€ m nominal prices) 106
Table 69: Belgium cakes & pastries distribution channels, by value, 2006-2007 (%) 107
Table 70: Belgium cakes & pastries value, by distribution channel, 2006-2007 (€ m nominal prices) 107
Table 71: Belgium cakes & pastries expenditure per capita, 2002-2007 (€, nominal prices) 109
Table 72: Belgium cakes & pastries forecast expenditure per capita, 2007-2012 (€, nominal prices) 109
Table 73: Belgium cakes & pastries expenditure per capita, 2002-2007 (US$ nominal prices) 110
Table 74: Belgium cakes & pastries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 110
Table 75: Belgium cakes & pastries consumption per capita, 2002-2007 (Kg) 111
Table 76: Belgium cakes & pastries forecast consumption per capita, 2007-2012 (Kg) 111
Table 77: Belgium cookies (sweet biscuits) value, 2002-2007 (€ m, nominal prices) 113
Table 78: Belgium cookies (sweet biscuits) value forecast, 2007-2012 (€ m, nominal prices) 115
Table 79: Belgium cookies (sweet biscuits) value, 2002-2007 (US$ m nominal prices) 117
Table 80: Belgium cookies (sweet biscuits) value forecast, 2007-2012 (US$ m nominal prices) 118
Table 81: Belgium cookies (sweet biscuits) volume, 2002-2007 (Kg m) 121
Table 82: Belgium cookies (sweet biscuits) volume forecast, 2007-2012 (Kg m) 123
Table 83: Belgium cookies (sweet biscuits) brand share, by value, 2006-2007 (%) 126
Table 84: Belgium cookies (sweet biscuits) value, by brand 2006-2007 (€ m nominal prices) 127
Table 85: Belgium cookies (sweet biscuits) company share by value, 2006-2007 (%) 129
Table 86: Belgium cookies (sweet biscuits) value, by company, 2006-2007 (€ m nominal prices) 129
Table 87: Belgium cookies (sweet biscuits) distribution channels, by value, 2006-2007 (%) 130
Table 88: Belgium cookies (sweet biscuits) value, by distribution channel, 2006-2007 (€ m nominal prices) 130
Table 89: Belgium cookies (sweet biscuits) expenditure per capita, 2002-2007 (€, nominal prices) 132
Table 90: Belgium cookies (sweet biscuits) forecast expenditure per capita, 2007-2012 (€, nominal prices) 133
Table 91: Belgium cookies (sweet biscuits) expenditure per capita, 2002-2007 (US$ nominal prices) 134
Table 92: Belgium cookies (sweet biscuits) forecast expenditure per capita, 2007-2012 (US$ nominal prices) 135
Table 93: Belgium cookies (sweet biscuits) consumption per capita, 2002-2007 (Kg) 136
Table 94: Belgium cookies (sweet biscuits) forecast consumption per capita, 2007-2012 (Kg) 137
Table 95: Belgium crackers (savory biscuits) value, 2002-2007 (€ m, nominal prices) 138
Table 96: Belgium crackers (savory biscuits) value forecast, 2007-2012 (€ m, nominal prices) 139
Table 97: Belgium crackers (savory biscuits) value, 2002-2007 (US$ m nominal prices) 141
Table 98: Belgium crackers (savory biscuits) value forecast, 2007-2012 (US$ m nominal prices) 142
Table 99: Belgium crackers (savory biscuits) volume, 2002-2007 (Kg m) 144
Table 100: Belgium crackers (savory biscuits) volume forecast, 2007-2012 (Kg m) 145
Table 101: Belgium crackers (savory biscuits) brand share, by value, 2006-2007 (%) 148
Table 102: Belgium crackers (savory biscuits) value, by brand 2006-2007 (€ m nominal prices) 148
Table 103: Belgium crackers (savory biscuits) company share by value, 2006-2007 (%) 150
Table 104: Belgium crackers (savory biscuits) value, by company, 2006-2007 (€ m nominal prices) 150
Table 105: Belgium crackers (savory biscuits) distribution channels, by value, 2006-2007 (%) 151
Table 106: Belgium crackers (savory biscuits) value, by distribution channel, 2006-2007 (€ m nominal prices) 151
Table 107: Belgium crackers (savory biscuits) expenditure per capita, 2002-2007 (€, nominal prices) 153
Table 108: Belgium crackers (savory biscuits) forecast expenditure per capita, 2007-2012 (€, nominal prices) 153
Table 109: Belgium crackers (savory biscuits) expenditure per capita, 2002-2007 (US$ nominal prices) 154
Table 110: Belgium crackers (savory biscuits) forecast expenditure per capita, 2007-2012 (US$ nominal prices) 154
Table 111: Belgium crackers (savory biscuits) consumption per capita, 2002-2007 (Kg) 155
Table 112: Belgium crackers (savory biscuits) forecast consumption per capita, 2007-2012 (Kg) 155
Table 113: Belgium morning goods value, 2002-2007 (€ m, nominal prices) 156
Table 114: Belgium morning goods value forecast, 2007-2012 (€ m, nominal prices) 157
Table 115: Belgium morning goods value, 2002-2007 (US$ m nominal prices) 159
Table 116: Belgium morning goods value forecast, 2007-2012 (US$ m nominal prices) 159
Table 117: Belgium morning goods volume, 2002-2007 (Kg m) 161
Table 118: Belgium morning goods volume forecast, 2007-2012 (Kg m) 162
Table 119: Belgium morning goods brand share, by value, 2006-2007 (%) 165
Table 120: Belgium morning goods value, by brand 2006-2007 (€ m nominal prices) 166
Table 121: Belgium morning goods company share by value, 2006-2007 (%) 167
Table 122: Belgium morning goods value, by company, 2006-2007 (€ m nominal prices) 167
Table 123: Belgium morning goods distribution channels, by value, 2006-2007 (%) 168
Table 124: Belgium morning goods value, by distribution channel, 2006-2007 (€ m nominal prices) 168
Table 125: Belgium morning goods expenditure per capita, 2002-2007 (€, nominal prices) 170
Table 126: Belgium morning goods forecast expenditure per capita, 2007-2012 (€, nominal prices) 170
Table 127: Belgium morning goods expenditure per capita, 2002-2007 (US$ nominal prices) 171
Table 128: Belgium morning goods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 171
Table 129: Belgium morning goods consumption per capita, 2002-2007 (Kg) 172
Table 130: Belgium morning goods forecast consumption per capita, 2007-2012 (Kg) 172
Table 131: Global bakery and cereals market value, 2007 173
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) - Top 5 countries 176
Table 133: Global bakery and cereals market volume, 2007 178
Table 134: Global bakery and cereals market split (volume terms, 2007) - Top 5 countries 181
Table 135: Leading players - Top 5 countries 183
Table 136: Belgium bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 184
Table 137: Belgium bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 185
Table 138: Belgium bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 185
Table 139: Belgium bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 186
Table 140: Belgium bakery and cereals new product launches (reports) - Recent 5 launches 186
Table 141: Belgium Key Facts 188
Table 142: Belgium population, by age group, 2002-2007 (millions) 192
Table 143: Belgium population forecast, by age group, 2007-2012 (millions) 193
Table 144: Belgium population, by gender, 2002-2007 (millions) 193
Table 145: Belgium population forecast, by gender, 2007-2012 (millions) 194
Table 146: Belgium nominal GDP, 2002-2007 (€ bn, 2000 prices) 194
Table 147: Belgium nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 194
Table 148: Belgium real GDP, 2002-2007 (€ bn, nominal prices) 195
Table 149: Belgium real GDP forecast, 2007-2012 (€ bn, nominal prices) 195
Table 150: Belgium real GDP, 2002-2007 (US$ bn, 2000 prices) 195
Table 151: Belgium real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 196
Table 152: Belgium consumer price index, 2002-2007 (2003=100) 196
Table 153: Belgium consumer price index, 2007-2012 (2003=100) 196
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