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Mayo Clinic Rochester - IT Sales Opportunities - 2009
Infiniti Research Limited, March 2009, Pages: 30
Located in the US, Mayo Clinic Rochester (Mayo Clinic) is a subsidiary of Mayo foundation. Mayo Clinic Rochester includes Mayo Clinic, Saint Marys Hospital, Mayo Eugenio Litta Childrens Hospital, and Rochester Methodist Hospital. Mayo Clinic conducts medical tests, diagnosis, and treatments along with clinical and research laboratory operations. The hospitals provide healthcare services with bed facility for more than 2,000 patients. Education is another focus of the organization where it provides educational services to the society through Mayo School of Graduate Medical Education, Mayo Graduate School, Mayo Medical School, Mayo School of Health Sciences, and Mayo School of Continuing Medical Education.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Mayo Clinic Rochester.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by Mayo Clinic Rochester might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Mayo Clinic Rochester. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Mayo Clinic Rochester will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Mayo Clinic Rochester. Level III opportunities have the lowest scores and hence, unlikely to sell to Mayo Clinic Rochester.
The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of our in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.
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