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Aging Populations: Changing Personal Care Needs and Behaviors of Senior Consumers
Datamonitor, Feb 2009, Pages: 97
Senior consumers no longer see themselves as old, but instead see age as a badge of honor. Many assumptions about Seniors are being challenged, as social norms and circumstances change. With important consequences for the personal care market, taking care of appearance and health with personal care products affirms their commitment to aging well regardless of personal circumstances.
Scope
- Identifies the key trends and core drivers of Seniors rising importance in a number of global geographies and a variety of consumer markets.
- Establishes the importance of key issues within each major personal care category with analysis ordered by category for easy reference.
- Utilizes compelling and exclusive consumer survey material covering 15 major markets in Asia Pacific, Europe and the Americas.
- Detailed recommendations and interpretation, offering practical strategies based on the trends and insights uncovered in the report.
Highlights of this title
Globally, at least 90% of consumers in any age group attach a high level of importance to good personal hygiene. According to the 2008 consumer survey, Seniors are more likely to state it is important or very important as a factor in maintaining wellness and creating a feeling of wellbeing than any other age group.
A little over 70% of Young Adults globally are sufficiently concerned about economic downturn that they are beginning to make changes to their lifestyles to make their spending more financially sustainable. The proportion of Seniors who say they will make similar changes is appreciably lower at 55%.
For Seniors, the most important criteria in selecting personal care products is price, with more than 50% of all Seniors stating this factor exerts either a high, or very high level of influence on purchase decision. Price also becomes more important with age, growing further among late Seniors.
Key reasons to purchase this title
- Gain an understanding of Seniors specific underlying concerns and their preferences in the field of personal care products.
- Use the latest evidence based insights to successfully launch and market products to capture the significant spending potential power of Seniors.
- Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes and market developments.
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