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Preferences of Polish-Americans in Choosing a Carrier for Flights to Eastern and Central Europe Product Image

Preferences of Polish-Americans in Choosing a Carrier for Flights to Eastern and Central Europe

  • Published: May 2004
  • Region: Central Europe, Europe, Poland, United States
  • 21 Pages
  • Global Advertising Strategies

As more international airline carriers compete for air travel dollars spent by Polish-Americans, understanding spending habits necessitated by their ethnic background becomes more important for airlines to maintain an adequate market share in the trans-Atlantic air transit market. Cultural, economic and marketing differences of Polish-Americans shopping for airfares for travel to Eastern and Central Europe are revealed in a new survey by Global, “Preferences of Polish-Americans in Choosing a Carrier for Flights to Eastern and Central Europe (ECE)”

All airlines being equal, namely offering direct flights to ECE destinations at the same price, 50 percent of Polish-Americans would still fly LOT, fourteen - Lufthansa, and 10 percent - KLM, the survey found Absent from this data are American airlines which are a third choice for Polish-Americans who obviously are loyal to LOT while perceiving Western European airlines as a second choice of carrier. It’s noteworthy that when Polish-Americans like the airline and the hub city in Europe is convenient to locations other than Warsaw their LOT loyalties appear to evaporate rather quickly, as is the case with Polish-Americans READ MORE >

INTRODUCTION
- The mighty LOT
- Major trends affecting air travel of Polish Americans
- ECEA Market. Demographics
- Methodology

POLISH-AMERICAN MARKET
- Polish American market
- Frequency of air travel to ECE
- Seasonal preferences
- Reasons for flying to ECE
- Classes of flights
- Prime ECE destinations for Americans
- Airline brand awareness
- Airlines used for flights to ECE
- The most popular carriers for flights to ECE
- The least popular carriers for flights to ECE
- Rationale for rejecting airlines when flying to ECE
- Factors that play a significant role in choosing an airline for travel to ECE
- Preferences in ways of purchasing airline tickets
- Preferences in using frequent flyer miles for purchasing tickets to ECE
- Sources of information that play significant role in choosing an airline for travel to ECE
- Language preferences of passengers traveling to ECE
- Traveling activity in 2004

APPENDIX
- Sample

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