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Component Cost Benchmark Report for the Nokia 6600 Smartphone
ARS, April 2004


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Brad Akyuz, Wireless Analyst states 'Nokia's long-awaited smartphone, the 6600, has finally sailed across the Atlantic following a breakthrough success in Europe and Asia Pacific markets. The T-Mobile exclusive tri-band phone will soon be accompanied by a GSM 850 MHZ version, the 6620, that will run on AT&T Wireless and Cingular's high-speed EDGE (Enhanced Data for Global Evolution) networks. The sleek camera phone, with its compelling form factor and cutting-edge features powered by Symbian, is poised to garner plenty of attraction in the U.S. wireless market and become a 'hot' seller. '

In addition to the omniscience of competitive marketing that is so vital to survival in the wireless industry, one of the most lucid ways for any manufacturer to become even more competitive is to have preeminent information on the component-manufacturing costs of its products. The additional layers of Contract Manufacturing and even design outsourcing , have made 'real world' component and manufacturing costs all but invisible to the vendor.

This Component-Manufacturing Cost Analysis Benchmark Report is a comprehensive estimate of what any world-class manufacturer should be able to pay to have the new Nokia 6600 wireless handset manufactured.

Deriving this highly qualified estimate, our labs employ a ten-year history of experience in working with the manufacturing supply chain to comprehend individual costs of commodity components. This core competency further extends into understanding the manufacturing costs associated with fabricated components and materials, and naturally the labor and tooling costs associated with the manufacturing process. Our most recent report provides a powerful look into what it should cost to have the Nokia 6600 manufactured in the following countries; Finland, USA, China, and Taiwan; providing a powerful estimate of the manufacturing cost at the 2 Million phone production volume.

The end-result is a powerful tool that provides manufacturers with a 'sanity check' of the costs they are currently incurring to have products manufactured either by Contract Manufacturers, Electronics Manufacturing Services, or autonomously.





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