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Survey on the Communication Strategy of Growing Companies

  • ID: 74363
  • Report
  • April 2004
  • Region: Japan
  • 512 pages
  • Yano Research Institute Ltd
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This report covers the Corporate communication strategy (IR, Advertisement, Publicity, etc.) market.

The report is targeted at major listed companies (top ranking 336 companies) and selected fast growing companies (103 companies responded to the questionnaire survey).

Information is provided on the following topics:

- Current status of IR and advertisement strategy of leading companies: Summary of questionnaire survey.
- Individual corporate profile/communication strategy.

This report is only available in the Japanese language.

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