An Industry Review of Low-Carb Diets - Market Research Reports

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An Industry Review of Low-Carb Diets

Description:

The sands, definitions and ground rules of low-carbohydrate dieting are shifting, bringing both good and bad news for the food industry. The self-styled Atkins Revolution is shifting a gear, transforming itself from a quick fix weight loss fad loudly condemned by many as no more than a bandwagon, to a more sustainable, long term health conscious lifestyle. Mood and perceptions are both changin as recent reports since the beginning of 2004 indicate that the low-carb diet fad has peaked but citing the effects it has had on the way people now want to eat and live. Coinciding with widely publicised doubts about medical condemnation of fat and cholesterol consumption, those identifying carbohydrates as the enemy have decided that a theme of moderation is the best route to survival. This briefing addresses the key issues affecting low-carb diets. This report also details the main players and the brands they are producing to satisfy these consumers demands diets.

Contents:

Introduction 2 Nothing beats moderation 3 Background 3 Bottom line issues 5 Philosophies and principles differ 5 What should low-carbers be eating? 6 Why low-carb diets are popular 7 But is it really good for you? 9 Contradictory health claims 9 On the other hand… 10 Claims and counterclaims, information and disinformation 11 Achieving balance 11 Who is it really good for? 13 The cost of low-carbing 13 And the winners are… 13 Still the staff of life? 14 A few of the losers 14 New products in abundance 15 Unfair competition? 15 Sound business practices? 16 Main players 17 Big brands 17 Specialists 18 Retailers 19 Foodservice 21 Conclusions 23 How do they do it? 23 It’s all about the sugar, stupid 23 How can we all do it? 24 Online sources of information 25 Free email newsletters 25 Other research reports 25 Global news and feature articles 25

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