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Domino's Pizza (UK): Building from a Platform of Scale and Innovation to Grow During Recession
Description:
This report on Dominos Pizza forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how the pizza delivery firm has grown from one UK store in 1985 into a 500 plus store franchised business empire in 2008.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
Contents:
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction 2
Dominos has an innovative approach to products and technology 2
Dominos ordering and technology gives it advantages over its rivals 4
Dominos financial performance in the UK has been improving consistently 5
Dominos advertising in the UK has been well-aligned with target audiences 7
Dominos has also experienced some bad PR in recent years 8
Dominos is planning to build on its success while it is in a strong position 8
Conclusions 9
APPENDIX 10
Case study series 10
Methodology 10
Secondary sources 10
Further reading 11
Ask the analyst 11
List of Tables
Table 1: Dominos UK sales and store numbers, 2003-2008 7
List of Figures
Figure 1: Dominos performs well in both product and service delivery attributes 3
Figure 2: Dominos offers more ordering channels than many of its rivals 4
Figure 3: Dominos share price is responding well to its commercial performance 6
SUMMARY 1
ANALYSIS 2
Introduction 2
Dominos has an innovative approach to products and technology 2
Dominos ordering and technology gives it advantages over its rivals 4
Dominos financial performance in the UK has been improving consistently 5
Dominos advertising in the UK has been well-aligned with target audiences 7
Dominos has also experienced some bad PR in recent years 8
Dominos is planning to build on its success while it is in a strong position 8
Conclusions 9
APPENDIX 10
Case study series 10
Methodology 10
Secondary sources 10
Further reading 11
Ask the analyst 11
List of Tables
Table 1: Dominos UK sales and store numbers, 2003-2008 7
List of Figures
Figure 1: Dominos performs well in both product and service delivery attributes 3
Figure 2: Dominos offers more ordering channels than many of its rivals 4
Figure 3: Dominos share price is responding well to its commercial performance 6
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Domino's Pizza (UK): Building from a Platform of Scale and Innovation to Grow During Recession
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