2009 U.S. Display Advertising Industry Report

Barnes Reports, March 2009, Pages: 156

The U.S. Display Advertising Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including outdoor advertising, billboard advertising and poster advertising.

Industry Definition and Related Industries

NAICS 54185: Display Advertising Industry. This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

Related Industries
- Advertising Agencies
- Media Representatives
- Printing Industry

U.S. Census Categories
NAICS 54185 - Display Advertising is almost comparable to:
100% of SIC 7312 - Display Advertising

Sub-Industries
- Outdoor advertising services
- Billboard advertising
- Poster advertising, outdoor

Users Guide
Industry Definition and Related Industries

Sub-Industries - 2008 Estimated Industry Sales ($Millions)
Sub-Industries - 2008 Estimated Number of Establishments
Sub-Industries - 2008 Estimated Number of Employees

5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees

2009 U.S. Metropolitan Areas - Estimated Number of Establishments
2009 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2009 U.S. Metropolitan Areas - Estimated Number of Employees

2010 U.S. Metropolitan Areas - Estimated Number of Establishments
2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas - Estimated Number of Employees

2009 U.S. States - Estimated Number of Establishments
2009 U.S. States - Estimated Industry Sales ($Millions)
2009 U.S. States - Estimated Number of Employees

2010 U.S. States - Estimated Number of Establishments
2010 U.S. States - Estimated Industry Sales ($Millions)
2010 U.S. States - Estimated Number of Employees

Definitions and Terms

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