2008, Corporate Mobile Phone Market Outlook (Japanese Version)
Seed Planning, November 2007, Pages: 172
Focus of the research
- Market size, trends, monthly fixed-rate plans for calls and data transmission, and notable solutions in the corporate mobile phone market, and adoption trends of mobile devices for corporate use
- - A survey was conducted targeting a total of 300 corporate users in order to identify needs for mobile devices and solutions
- Forecast of the corporate mobile phone market until 2012, based on the 2006-2007 trends
- - Carriers are looking to double corporate subscribers in 5 years, from 11.72 million in September 2007.
- - An outlook of mobile solutions for corporate customers including corporate rate plans, security, SMS, and mobile extensions, etc.
- - Number of corporate mobile subscribers and an outlook of corporate mobile handset market
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I. Corporate Mobile Phone Market Outlook
1. Trends in the corporate mobile phone market
2. An outlook of corporate mobile phone market
3. Corporate mobile solution market
II. Trends in Corporate Mobile Solutions
1. Identifying needs of corporate mobile subscribers and corporate-specific marketing programs
2. Corporate-specific mobile solutions
3. Usage trends by industry / case studies
III. Trends of Carriers and Distributors
1. NTT DOCOMO
2. KDDI
3. SoftBank Mobile
4. WILCOM
5. Distributors
IV. Corporate User Survey
1. Outline of the research
2. Summary of findings
3. Mobile phone usage
4. Mobile solution usage
5. SMS/Web usage
6. Investment into IT/computerization
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- NTT DOCOMO
- KDDI
- SoftBank Mobile
- WILCOM
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