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Babies and Toddlers: Emerging Opportunities
Datamonitor, March 2009, Pages: 57
Despite a general decline in birth rates and the ongoing recession, there are still opportunities for growth in the baby food, drink and personal care markets. Parents do not want to sacrifice the quality of products where their children are concerned. However, the increasing competitiveness of the industry means that brands must appear caring and sympathetic to parents while justifying price.
Scope
- Detailed insights and analysis documenting the drivers and inhibitors influencing sales of consumer packaged goods for babies, toddlers and parents.
- Detailed country level consumer and market insight covering Europe, the US, Brazil and Asia Pacific.
- Analysis documenting the importance that parents place on relevant trends such as organic food and environmental friendliness.
- Strategic conclusions combined with actionable recommendations for all industry players to profit from these trends.
Highlights of this title
The current decline in birth rates across many nations globally means that the number of babies and toddlers will decrease at least in the short term. This increases the competition between industry players and highlights the importance of inspiring brand loyalty to remain resilient.
Mothers are returning to a more traditional parenting technique of breastfeeding their children. This presents problems for the baby drinks industry, with the growth of formulas stunted as a consequence. Manufacturers must find ways of creating appeal without positioning drinks as a direct alternative, which creates ill-feeling among mothers.
Marketers are becoming more aware of the need to target parents as early as possible. Brand relationships and trust bonds can be formed during pregnancy when the child is not yet even born. This lifestage targeting will becoming increasingly important going forwards.
Key reasons to purchase this title
- Obtain a detailed understanding of parental attitudes and behaviors towards consumption for babies and toddlers.
- Find inspiration for innovative formulations and product positioning to take advantage of consumers evolving preferences.
- Access a blend of quantitative and qualitative data illustrating consumer attitudes, actual consumption and best-practice marketing across the globe.
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