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Drinks: Italy Industry Guide

Datamonitor, April 2009, Pages: 119

The Drinks: Italy Industry Guide is an essential resource for top-level data and analysis covering the Italy Drinks industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape. This incisive report provides expert analysis with distinct chapters for Beer, Carbonated Soft Drinks, Hot Drinks, Soft Drinks, Spirits and Wine

Scope of the Report

- Contains an executive summary and data on value, volume and segmentation for Beer, Carbonated Soft Drinks, Hot Drinks, Soft Drinks, Spirits and Wine

- Provides textual analysis of the industry's prospects, competitive landscape

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes five-year forecasts for Beer, Carbonated Soft Drinks, Hot Drinks, Soft Drinks, Spirits and Wine

Highlights

- The Italian beer market generated total revenues of $11.4 billion in 2008, representing a compound annual growth rate (CAGR) of 2.8% for the period spanning 2004-2008.

- The Italian carbonated soft drinks market generated total revenues of $4.3 billion in 2007, representing a compound annual growth rate (CAGR) of 0.7% for the period spanning 2003-2007.

- The Italian hot drinks market generated total revenues of $2.2 billion in 2007, representing a compound annual growth rate (CAGR) of 5.6% for the period spanning 2003-2007.

- Market consumption volumes increased with a CAGR of 4.9% between 2003-2007, to reach a total of 18.8 billion liters in 2007.

- The Italian spirits market generated total revenues of $8.3 billion in 2007, representing a compound annual growth rate (CAGR) of 0.1% for the period spanning 2003-2007.

- The Italian wine market generated total revenues of $39,436.1 million in 2008, representing a compound annual growth rate (CAGR) of 2.2% for the period spanning 2004-2008.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

CHAPTER 1 BEER IN ITALY
1.1 Market Overview
1.2 Market Value
1.3 Market Volume
1.4 Market Segmentation I
1.5 Market Segmentation II
1.6 Market Share
1.7 Five Forces Analysis
1.8 Distribution
1.9 Market Forecasts
CHAPTER 2 CARBONATED SOFT DRINKS IN ITALY
2.1 Market Overview
2.2 Market Value
2.3 Market Volume
2.4 Market Segmentation I
2.5 Market Segmentation II
2.6 Market Share
2.7 Five Forces Analysis
2.8 Distribution
2.9 Market Forecasts
CHAPTER 3 HOT DRINKS IN ITALY
3.1 Market Overview
3.2 Market Value
3.3 Market Volume
3.4 Market Segmentation I
3.5 Market Segmentation II
3.6 Market Share
3.7 Five Forces Analysis
3.8 Distribution
3.9 Market Forecasts
CHAPTER 4 SOFT DRINKS IN ITALY
4.1 Market Overview
4.2 Market Value
4.3 Market Volume
4.4 Market Segmentation I
4.5 Market Segmentation II
4.6 Market Share
4.7 Five Forces Analysis
4.8 Distribution
4.9 Market Forecasts
CHAPTER 5 SPIRITS IN ITALY
5.1 Market Overview
5.2 Market Value
5.3 Market Volume
5.4 Market Segmentation I
5.5 Market Segmentation II
5.6 Market Share
5.7 Five Forces Analysis
5.8 Distribution
5.9 Market Forecasts
CHAPTER 6 WINE IN ITALY
6.1 Market Overview
6.2 Market Value
6.3 Market Volume
6.4 Market Segmentation I
6.5 Market Segmentation II
6.6 Market Share
6.7 Five Forces Analysis
6.8 Distribution
6.9 Market Forecasts
CHAPTER 7 MACROECONOMIC INDICATORS
CHAPTER 8 APPENDIX
8.1 Data Research Methodology

LIST OF TABLES
Table 1: Italy Beer Market Value: $ billion, 2004-2008
Table 2: Italy Beer Market Volume: Liters million, 2004-2008
Table 3: Italy Beer Market Segmentation I: % Share, by Value, 2008
Table 4: Italy Beer Market Segmentation II: % Share, by Value, 2008
Table 5: Italy Beer Market Share: % Share, by Volume, 2008
Table 6: Italy Beer Distribution: % Share, by Volume, 2008
Table 7: Italy Beer Market Value Forecast: $ billion, 2008-2013
Table 8: Italy Beer Market Volume Forecast: Liters million, 2008-2013
Table 9: Italy Carbonated Soft Drinks Market Value: $ million, 2003-2007
Table 10: Italy Carbonated Soft Drinks Market Volume: Liters million, 2003-2007
Table 11: Italy Carbonated Soft Drinks Market Segmentation I: % Share, by Value, 2007
Table 12: Italy Carbonated Soft Drinks Market Segmentation II: % Share, by Value, 2007
Table 13: Italy Carbonated Soft Drinks Market Share: % Share, by Volume, 2007
Table 14: Italy Carbonated Soft Drinks Distribution: % Share, by Volume, 2007
Table 15: Italy Carbonated Soft Drinks Market Value Forecast: $ million, 2007-2012
Table 16: Italy Carbonated Soft Drinks Market Volume Forecast: Liters million, 2007-2012
Table 17: Italy Hot Drinks Market Value: $ billion, 2003-2007
Table 18: Italy Hot Drinks Market Volume: Kg million, 2003-2007
Table 19: Italy Hot Drinks Market Segmentation I: % Share, by Value, 2007
Table 20: Italy Hot Drinks Market Segmentation II: % Share, by Value, 2007
Table 21: Italy Hot Drinks Market Share: % Share, by Volume, 2007
Table 22: Italy Hot Drinks Distribution: % Share, by Volume, 2007
Table 23: Italy Hot Drinks Market Value Forecast: $ billion, 2007-2012
Table 24: Italy Hot Drinks Market Volume Forecast: Kg million, 2007-2012
Table 25: Italy Soft Drinks Market Value: $ billion, 2003-2007
Table 26: Italy Soft Drinks Market Volume: Liters billion, 2003-2007
Table 27: Italy Soft Drinks Market Segmentation I: % Share, by Value, 2007
Table 28: Italy Soft Drinks Market Segmentation II: % Share, by Value, 2007
Table 29: Italy Soft Drinks Market Share: % Share, by Value, 2007
Table 30: Italy Soft Drinks Distribution: % Share, by Volume, 2007
Table 31: Italy Soft Drinks Market Value Forecast: $ billion, 2007-2012
Table 32: Italy Soft Drinks Market Volume Forecast: Liters billion, 2007-2012
Table 33: Italy Spirits Market Value: $ million, 2003-2007
Table 34: Italy Spirits Market Volume: Liters million, 2003-2007
Table 35: Italy Spirits Market Segmentation I: % Share, by Value, 2007
Table 36: Italy Spirits Market Segmentation II: % Share, by Value, 2007
Table 37: Italy Spirits Market Share: % Share, by Volume, 2007
Table 38: Italy Spirits Distribution: % Share, by Volume, 2007
Table 39: Italy Spirits Market Value Forecast: $ million, 2007-2012
Table 40: Italy Spirits Market Volume Forecast: Liters million, 2007-2012
Table 41: Italy Wine Market Value: $ billion, 2004- 2008(e)
Table 42: Italy Wine Market Volume: Liters billion, 2004- 2008(e)
Table 43: Italy Wine Market Segmentation I: % Share, by Value, 2008(e)
Table 44: Italy Wine Market Segmentation II: % Share, by Value, 2008(e)
Table 45: Italy Wine Market Share: % Share, by Volume, 2008(e)
Table 46: Italy Wine Distribution: % Share, by Volume, 2008(e)
Table 47: Italy Wine Market Value Forecast: $ billion, 2008-2013
Table 48: Italy Wine Market Volume Forecast: Liters billion, 2008-2013
Table 49: Italy Size of Population (million) , 2004-2008
Table 50: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 51: Italy Inflation, 2004-2008
Table 52: Italy Exchange Rate, 2004-2008

LIST OF FIGURES
Figure 1: Italy Beer Market Value: $ billion, 2004-2008
Figure 2: Italy Beer Market Volume: Liters million, 2004-2008
Figure 3: Italy Beer Market Segmentation I: % Share, by Value, 2008
Figure 4: Italy Beer Market Segmentation II: % Share, by Value, 2008
Figure 5: Italy Beer Market Share: % Share, by Volume, 2008
Figure 6: Forces Driving Competition in the Beer Market in Italy
Figure 7: Drivers of Buyer Power in the Beer Market in Italy
Figure 8: Drivers of Supplier Power in the Beer Market in Italy
Figure 9: Factors Influencing the Likelihood of New Entrants in the Beer Market in Italy
Figure 10: Factors Influencing the Threat of Substitutes in the Beer Market in Italy
Figure 11: Drivers of Degree of Rivalry in the Beer Market in Italy
Figure 12: Italy Beer Distribution: % Share, by Volume, 2008
Figure 13: Italy Beer Market Value Forecast: $ billion, 2008-2013
Figure 14: Italy Beer Market Volume Forecast: Liters million, 2008-2013
Figure 15: Italy Carbonated Soft Drinks Market Value: $ million, 2003-2007
Figure 16: Italy Carbonated Soft Drinks Market Volume: Liters million, 2003-2007
Figure 17: Italy Carbonated Soft Drinks Market Segmentation I: % Share, by Value, 2007
Figure 18: Italy Carbonated Soft Drinks Market Segmentation II: % Share, by Value, 2007
Figure 19: Italy Carbonated Soft Drinks Market Share: % Share, by Volume, 2007
Figure 20: Forces Driving Competition in the Carbonated Soft Drinks Market in Italy, 2007
Figure 21: Drivers of Buyer Power in the Carbonated Soft Drinks Market in Italy, 2007
Figure 22: Drivers of Supplier Power in the Carbonated Soft Drinks Market in Italy, 2007
Figure 23: Factors Influencing the Likelihood of New Entrants in the Carbonated Soft Drinks Market in Italy, 2007
Figure 24: Factors Influencing the Threat of Substitutes in the Carbonated Soft Drinks Market in Italy, 2007
Figure 25: Drivers of Degree of Rivalry in the Carbonated Soft Drinks Market in Italy, 2007
Figure 26: Italy Carbonated Soft Drinks Distribution: % Share, by Volume, 2007
Figure 27: Italy Carbonated Soft Drinks Market Value Forecast: $ million, 2007-2012
Figure 28: Italy Carbonated Soft Drinks Market Volume Forecast: Liters million, 2007-2012
Figure 29: Italy Hot Drinks Market Value: $ billion, 2003-2007
Figure 30: Italy Hot Drinks Market Volume: Kg million, 2003-2007
Figure 31: Italy Hot Drinks Market Segmentation I: % Share, by Value, 2007
Figure 32: Italy Hot Drinks Market Segmentation II: % Share, by Value, 2007
Figure 33: Italy Hot Drinks Market Share: % Share, by Volume, 2007
Figure 34: Forces Driving Competition in the Hot Drinks Market in Italy, 2007
Figure 35: Drivers of Buyer Power in the Hot Drinks Market in Italy, 2007
Figure 36: Drivers of Supplier Power in the Hot Drinks Market in Italy, 2007
Figure 37: Factors Influencing the Likelihood of New Entrants in the Hot Drinks Market in Italy, 2007
Figure 38: Factors Influencing the Threat of Substitutes in the Hot Drinks Market in Italy, 2007
Figure 39: Drivers of Degree of Rivalry in the Hot Drinks Market in Italy, 2007
Figure 40: Italy Hot Drinks Distribution: % Share, by Volume, 2007
Figure 41: Italy Hot Drinks Market Value Forecast: $ billion, 2007-2012
Figure 42: Italy Hot Drinks Market Volume Forecast: Kg million, 2007-2012
Figure 43: Italy Soft Drinks Market Value: $ billion, 2003-2007
Figure 44: Italy Soft Drinks Market Volume: Liters billion, 2003-2007
Figure 45: Italy Soft Drinks Market Segmentation I: % Share, by Value, 2007
Figure 46: Italy Soft Drinks Market Segmentation II: % Share, by Value, 2007
Figure 47: Italy Soft Drinks Market Share: % Share, by Value, 2007
Figure 48: Forces Driving Competition in the Soft Drinks Market in Italy
Figure 49: Drivers of Buyer Power in the Soft Drinks Market in Italy
Figure 50: Drivers of Supplier Power in the Soft Drinks Market in Italy
Figure 51: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Italy
Figure 52: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Italy
Figure 53: Drivers of Degree of Rivalry in the Soft Drinks Market in Italy
Figure 54: Italy Soft Drinks Distribution: % Share, by Volume, 2007
Figure 55: Italy Soft Drinks Market Value Forecast: $ billion, 2007-2012
Figure 56: Italy Soft Drinks Market Volume Forecast: Liters billion, 2007-2012
Figure 57: Italy Spirits Market Value: $ million, 2003-2007
Figure 58: Italy Spirits Market Volume: Liters million, 2003-2007
Figure 59: Italy Spirits Market Segmentation I: % Share, by Value, 2007
Figure 60: Italy Spirits Market Segmentation II: % Share, by Value, 2007
Figure 61: Italy Spirits Market Share: % Share, by Volume, 2007
Figure 62: Forces Driving Competition in the Spirits Market in Italy, 2007
Figure 63: Drivers of Buyer Power in the Spirits Market in Italy, 2007
Figure 64: Drivers of Supplier Power in the Spirits Market in Italy, 2007
Figure 65: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Italy, 2007
Figure 66: Factors Influencing the Threat of Substitutes in the Spirits Market in Italy, 2007
Figure 67: Drivers of Degree of Rivalry in the Spirits Market in Italy, 2007
Figure 68: Italy Spirits Distribution: % Share, by Volume, 2007
Figure 69: Italy Spirits Market Value Forecast: $ million, 2007-2012
Figure 70: Italy Spirits Market Volume Forecast: Liters million, 2007-2012
Figure 71: Italy Wine Market Value: $ billion, 2004- 2008(e)
Figure 72: Italy Wine Market Volume: Liters billion, 2004- 2008(e)
Figure 73: Italy Wine Market Segmentation I: % Share, by Value, 2008(e)
Figure 74: Italy Wine Market Segmentation II: % Share, by Value, 2008(e)
Figure 75: Italy Wine Market Share: % Share, by Volume, 2008(e)
Figure 76: Forces Driving Competition in the Wine Market in Italy
Figure 77: Drivers of Buyer Power in the Wine Market in Italy
Figure 78: Drivers of Supplier Power in the Wine Market in Italy
Figure 79: Factors Influencing the Likelihood of New Entrants in the Wine Market in Italy
Figure 80: Factors Influencing the Threat of Substitutes in the Wine Market in Italy
Figure 81: Drivers of Degree of Rivalry in the Wine Market in Italy
Figure 82: Italy Wine Distribution: % Share, by Volume, 2008(e)
Figure 83: Italy Wine Market Value Forecast: $ billion, 2008-2013
Figure 84: Italy Wine Market Volume Forecast: Liters billion, 2008-2013

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