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Media: Italy Industry Guide


Description: The Media: Italy Industry Guide is an essential resource for top-level data and analysis covering the Italy Media industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Broadcasting & Cable TV, Media, Movies & Entertainment, Music & Video, Newspapers and Publishing

Scope of the Report

- Contains an executive summary and data on value, volume and segmentation for Broadcasting & Cable TV, Media, Movies & Entertainment, Music & Video, Newspapers and Publishing

- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes five-year forecasts for Broadcasting & Cable TV, Media, Movies & Entertainment, Music & Video, Newspapers and Publishing

Highlights

- The Italian media industry generated total revenues of $24.4 billion in 2009, representing a compound annual growth rate (CAGR) of 0.9% for the period spanning 2005-2009.

- The Italian publishing market generated total revenues of $11.6 billion in 2008, representing a compound annual growth rate (CAGR) of 2.9% for the period spanning 2004-2008.

- The Italian broadcasting and cable TV market generated total revenues of $9.1 billion in 2008, representing a compound annual growth rate (CAGR) of 1.5% for the period spanning 2004-2008.

- The Italian newspapers market generated total revenues of $2.6 billion in 2008, representing a compound annual growth rate (CAGR) of 1.6% for the period spanning 2004-2008.

- The Italian music & video market generated total revenues of $1.2 billion in 2008, representing a compound annual rate of change (CARC) of -5.1% for the period spanning 2004-2008.

- The Italian movies and entertainment market generated total revenues of $2.2 billion in 2008, representing a compound annual rate of change (CARC) of -5.8% for the period spanning 2004-2008.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research


Contents: CHAPTER 1 MUSIC & VIDEO IN ITALY
1.1 Market Overview
1.2 Market Value
1.3 Market Segmentation I
1.4 Market Segmentation II
1.5 Five Forces Analysis
1.6 Market Forecasts
CHAPTER 2 BROADCASTING & CABLE TV IN ITALY
2.1 Market Overview
2.2 Market Value
2.3 Market Segmentation I
2.4 Market Segmentation II
2.5 Five Forces Analysis
2.6 Market Forecasts
CHAPTER 3 MOVIES & ENTERTAINMENT IN ITALY
3.1 Market Overview
3.2 Market Value
3.3 Market Segmentation I
3.4 Market Segmentation II
3.5 Five Forces Analysis
3.6 Market Forecasts
CHAPTER 4 NEWSPAPERS IN ITALY
4.1 Market Overview
4.2 Market Value
4.3 Market Volume
4.4 Market Segmentation I
4.5 Market Segmentation II
4.6 Market Share
4.7 Five Forces Analysis
4.8 Distribution
4.9 Market Forecasts
CHAPTER 5 PUBLISHING IN ITALY
5.1 Market Overview
5.2 Market Value
5.3 Market Segmentation I
5.4 Market Segmentation II
5.5 Five Forces Analysis
5.6 Market Forecasts
CHAPTER 6 MACROECONOMIC INDICATORS
CHAPTER 7 APPENDIX
7.1 Data Research Methodology


LIST OF TABLES
Table 1: Italy Music & Video Market Value: $ million, 2004-2008
Table 2: Italy Music & Video Market Segmentation I: % Share, by Value, 2008
Table 3: Italy Music & Video Market Segmentation II: % Share, by Value, 2008
Table 4: Italy Music & Video Market Value Forecast: $ million, 2008-2013
Table 5: Italy Broadcasting & Cable TV Market Value: $ billion, 2003-2007
Table 6: Italy Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007
Table 7: Italy Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007
Table 8: Italy Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012
Table 9: Italy Movies & Entertainment Market Value: $ million, 2004-2008
Table 10: Italy Movies & Entertainment Market Segmentation I: % Share, by Value, 2008
Table 11: Italy Movies & Entertainment Market Segmentation II: % Share, by Value, 2008
Table 12: Italy Movies & Entertainment Market Value Forecast: $ million, 2008-2013
Table 13: Italy Newspapers Market Value: $ million, 2004-2008
Table 14: Italy Newspapers Market Volume: Copies million, 2004-2008
Table 15: Italy Newspapers Market Segmentation I: % Share, by Value, 2008
Table 16: Italy Newspapers Market Segmentation II: % Share, by Value, 2008
Table 17: Italy Newspapers Market Share: % Share, by Volume, 2008
Table 18: Italy Newspapers Distribution: % Share, by Volume, 2008
Table 19: Italy Newspapers Market Value Forecast: $ million, 2008-2013
Table 20: Italy Newspapers Market Volume Forecast: Copies million, 2008-2013
Table 21: Italy Publishing Market Value: $ billion, 2003-2007
Table 22: Italy Publishing Market Segmentation I: % Share, by Value, 2007
Table 23: Italy Publishing Market Segmentation II: % Share, by Value, 2007
Table 24: Italy Publishing Market Value Forecast: $ billion, 2007-2012
Table 25: Italy Size of Population (million) , 2004-2008
Table 26: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 27: Italy Inflation, 2004-2008
Table 28: Italy Exchange Rate, 2004-2008


LIST OF FIGURES
Figure 1: Italy Music & Video Market Value: $ million, 2004-2008
Figure 2: Italy Music & Video Market Segmentation I: % Share, by Value, 2008
Figure 3: Italy Music & Video Market Segmentation II: % Share, by Value, 2008
Figure 4: Forces Driving Competition in the Music & Video Market in Italy, 2008
Figure 5: Drivers of Buyer Power in the Music & Video Market in Italy, 2008
Figure 6: Drivers of Supplier Power in the Music & Video Market in Italy, 2008
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in Italy, 2008
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in Italy, 2008
Figure 9: Drivers of Degree of Rivalry in the Music & Video Market in Italy, 2008
Figure 10: Italy Music & Video Market Value Forecast: $ million, 2008-2013
Figure 11: Italy Broadcasting & Cable TV Market Value: $ billion, 2003-2007
Figure 12: Italy Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007
Figure 13: Italy Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in Italy, 2007
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in Italy, 2007
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in Italy, 2007
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in Italy, 2007
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in Italy, 2007
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in Italy, 2007
Figure 20: Italy Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012
Figure 21: Italy Movies & Entertainment Market Value: $ million, 2004-2008
Figure 22: Italy Movies & Entertainment Market Segmentation I: % Share, by Value, 2008
Figure 23: Italy Movies & Entertainment Market Segmentation II: % Share, by Value, 2008
Figure 24: Forces Driving Competition in the Movies & Entertainment Market in Italy, 2008
Figure 25: Drivers of Buyer Power in the Movies & Entertainment Market in Italy, 2008
Figure 26: Drivers of Supplier Power in the Movies & Entertainment Market in Italy, 2008
Figure 27: Factors Influencing the Likelihood of New Entrants in the Movies & Entertainment Market in Italy, 2008
Figure 28: Factors Influencing the Threat of Substitutes in the Movies & Entertainment Market in Italy, 2008
Figure 29: Drivers of Degree of Rivalry in the Movies & Entertainment Market in Italy, 2008
Figure 30: Italy Movies & Entertainment Market Value Forecast: $ million, 2008-2013
Figure 31: Italy Newspapers Market Value: $ million, 2004-2008
Figure 32: Italy Newspapers Market Volume: Copies million, 2004-2008
Figure 33: Italy Newspapers Market Segmentation I: % Share, by Value, 2008
Figure 34: Italy Newspapers Market Segmentation II: % Share, by Value, 2008
Figure 35: Italy Newspapers Market Share: % Share, by Volume, 2008
Figure 36: Forces Driving Competition in the Newspapers Market in Italy, 2008
Figure 37: Drivers of Buyer Power in the Newspapers Market in Italy, 2008
Figure 38: Drivers of Supplier Power in the Newspapers Market in Italy, 2008
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in Italy, 2008
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in Italy, 2008
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in Italy, 2008
Figure 42: Italy Newspapers Distribution: % Share, by Volume, 2008
Figure 43: Italy Newspapers Market Value Forecast: $ million, 2008-2013
Figure 44: Italy Newspapers Market Volume Forecast: Copies million, 2008-2013
Figure 45: Italy Publishing Market Value: $ billion, 2003-2007
Figure 46: Italy Publishing Market Segmentation I: % Share, by Value, 2007
Figure 47: Italy Publishing Market Segmentation II: % Share, by Value, 2007
Figure 48: Forces Driving Competition in the Publishing Market in Italy, 2007
Figure 49: Drivers of Buyer Power in the Publishing Market in Italy, 2007
Figure 50: Drivers of Supplier Power in the Publishing Market in Italy, 2007
Figure 51: Factors Influencing the Likelihood of New Entrants in the Publishing Market in Italy, 2007
Figure 52: Factors Influencing the Threat of Substitutes in the Publishing Market in Italy, 2007
Figure 53: Drivers of Degree of Rivalry in the Publishing Market in Italy, 2007
Figure 54: Italy Publishing Market Value Forecast: $ billion, 2007-2012






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