SMEs in Australia: A Mobility Perspective
Ovum, March 2009, Pages: 14
Introduction
SMEs in Australia see investment in communications as essential to support their business. They will continue to invest in telecoms but are keen to move to more opex-based models and seek greater efficiencies in mobilising staff.
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
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Executive summary
In a nutshell
Key messages
SMEs will continue investing in telecoms but will prefer managed services and fewer suppliers
Security and costs are SMEs’ main mobile telecoms priorities
Mobility in SMEs is growing but spending on mobility services has decreased
Telstra is the dominant player in mobility services for SMEs in Australia
SMEs are happy with their mobile services but they see room for improvement
Mobile email and SMS still popular but other data applications are expected to grow faster
Demand for FMC solutions is growing
Ovum view
SMEs’ views on and priorities for telecoms
SMEs are becoming more mobile
Spending on mobility
Sourcing trends
Mobility solutions and applications
About our survey
List of Tables
Table 1: Australian sample of the SME survey
List of Figures
Figure 1: SMEs’ views on telecoms
Figure 2: Main mobile telecoms priorities
Figure 3: Share of employees working in the following scenarios
Figure 4: Annual telecommunications services share spending by SMEs
Figure 5: How SMEs expect their annual telecoms expenditure to change in two years
Figure 6: SME market share among mobile service providers
Figure 7: Most important areas for improvement SMEs would like to see for their current telecoms service levels
Figure 8: Mobile data applications companies currently use or plan to use
Figure 9: Percentage of employees that have a company-provided device
Figure 10: Voice mobility solutions for people moving around within the workplace
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