Skincare in Taiwan to 2012

Datamonitor, March 2009, Pages: 195

This databook is a detailed information resource covering all the key data points on Skincare in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

- Contains information on 6 categories: Facial care, Suncare, Body care, Hand care, Depilatories and Make-up remover

- Provides market value, volume, expenditure and consumption data by market, category and segment

- Includes company and brand share data by categories

Highlights of this title

The market for Skincare in Taiwan increased between 2002-2007, growing at an average annual rate of 2.7%.

The leading company in the market in 2007 was Unilever. The second-largest player was Procter & Gamble Company, The with Shiseido Company, Limited in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Skincare markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Skincare 2
Summary category level - Make-up remover 3
Summary category level - Suncare 4
Summary category level - Body care 5
Summary category level - Depilatories 6
Summary category level - Hand care 7
Summary category level - Facial care 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002-2007 27
Value Analysis, 2007-2012 28
Value Analysis, US$ 2002-2007 31
Value Analysis, US$ 2007-2012 32
Volume Analysis, 2002-2007 34
Volume Analysis, 2007-2012 36
Company and Brand Share Analysis 39
Distribution Analysis 44
Expenditure & consumption per capita 46
Chapter 4 LEADING COMPANY PROFILES 52
Unilever 52
Procter & Gamble Company, The 54
Chapter 5 CATEGORY ANALYSIS - MAKE-UP REMOVER 56
Value Analysis, 2002-2007 56
Value Analysis, 2007-2012 57
Value Analysis, US$ 2002-2007 59
Value Analysis, US$ 2007-2012 59
Volume Analysis, 2002-2007 61
Volume Analysis, 2007-2012 62
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 6 CATEGORY ANALYSIS - SUNCARE 73
Value Analysis, 2002-2007 73
Value Analysis, 2007-2012 74
Value Analysis, US$ 2002-2007 76
Value Analysis, US$ 2007-2012 76
Volume Analysis, 2002-2007 78
Volume Analysis, 2007-2012 79
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 7 CATEGORY ANALYSIS - BODY CARE 90
Value Analysis, 2002-2007 90
Value Analysis, 2007-2012 91
Value Analysis, US$ 2002-2007 93
Value Analysis, US$ 2007-2012 93
Volume Analysis, 2002-2007 95
Volume Analysis, 2007-2012 96
Company and Brand Share Analysis 99
Distribution Analysis 103
Expenditure & consumption per capita 105
Chapter 8 CATEGORY ANALYSIS - DEPILATORIES 108
Value Analysis, 2002-2007 108
Value Analysis, 2007-2012 109
Value Analysis, US$ 2002-2007 111
Value Analysis, US$ 2007-2012 111
Volume Analysis, 2002-2007 112
Volume Analysis, 2007-2012 113
Company and Brand Share Analysis 115
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 9 CATEGORY ANALYSIS - HAND CARE 123
Value Analysis, 2002-2007 123
Value Analysis, 2007-2012 124
Value Analysis, US$ 2002-2007 126
Value Analysis, US$ 2007-2012 126
Volume Analysis, 2002-2007 128
Volume Analysis, 2007-2012 129
Company and Brand Share Analysis 132
Distribution Analysis 135
Expenditure & consumption per capita 137
Chapter 10 CATEGORY ANALYSIS - FACIAL CARE 140
Value Analysis, 2002-2007 140
Value Analysis, 2007-2012 142
Value Analysis, US$ 2002-2007 145
Value Analysis, US$ 2007-2012 146
Volume Analysis, 2002-2007 148
Volume Analysis, 2007-2012 150
Company and Brand Share Analysis 154
Distribution Analysis 159
Expenditure & consumption per capita 161
Chapter 11 COUNTRY COMPARISON 167
Value 167
Volume 172
Market Share 177
Chapter 12 NEW PRODUCT DEVELOPMENT 178
Product launches over time 178
Recent product launches 180
Chapter 13 TAIWAN SOCIOECONOMIC PROFILE 181
Country Overview 181
Key Facts 182
Political Overview 183
Taiwan Economic Overview 184
Chapter 14 TAIWAN MACROECONOMIC PROFILE 185
Macroeconomic Indicators 185
Chapter 15 RESEARCH METHODOLOGY 190
Methodology overview 190
Secondary research 191
Market modeling 192
Primary research 193
Data finalization 194
Ongoing research 194
Chapter 16 APPENDIX 195
Future readings 195
How to contact experts in your industry 195
Disclaimer 195

LIST OF FIGURES
Figure 1: Taiwan skincare value and value forecast, 2002-2012 (TWD m, nominal prices) 30
Figure 2: Taiwan skincare category growth comparison, by value, 2002-2012 33
Figure 3: Taiwan skincare volume and volume forecast, 2002-2012 (Units m) 37
Figure 4: Taiwan skincare category growth comparison, by volume, 2002-2012 38
Figure 5: Taiwan skincare company share, by value, 2006-2007 (%) 41
Figure 6: Taiwan skincare distribution channels, by value, 2006-2007(%) 45
Figure 7: Taiwan make-up remover value and value forecast, 2002-2012 (TWD m, nominal prices) 58
Figure 8: Taiwan make-up remover category growth comparison, by value, 2002-2012 60
Figure 9: Taiwan make-up remover volume and volume forecast, 2002-2012 (Units m) 63
Figure 10: Taiwan make-up remover category growth comparison, by volume, 2002-2012 64
Figure 11: Taiwan make-up remover company share, by value, 2006-2007 (%) 66
Figure 12: Taiwan make-up remover distribution channels, by value, 2006-2007(%) 69
Figure 13: Taiwan suncare value and value forecast, 2002-2012 (TWD m, nominal prices) 75
Figure 14: Taiwan suncare category growth comparison, by value, 2002-2012 77
Figure 15: Taiwan suncare volume and volume forecast, 2002-2012 (Units m) 80
Figure 16: Taiwan suncare category growth comparison, by volume, 2002-2012 81
Figure 17: Taiwan suncare company share, by value, 2006-2007 (%) 83
Figure 18: Taiwan suncare distribution channels, by value, 2006-2007(%) 86
Figure 19: Taiwan body care value and value forecast, 2002-2012 (TWD m, nominal prices) 92
Figure 20: Taiwan body care category growth comparison, by value, 2002-2012 94
Figure 21: Taiwan body care volume and volume forecast, 2002-2012 (Units m) 97
Figure 22: Taiwan body care category growth comparison, by volume, 2002-2012 98
Figure 23: Taiwan body care company share, by value, 2006-2007 (%) 101
Figure 24: Taiwan body care distribution channels, by value, 2006-2007(%) 104
Figure 25: Taiwan depilatories value and value forecast, 2002-2012 (TWD m, nominal prices) 110
Figure 26: Taiwan depilatories volume and volume forecast, 2002-2012 (Units m) 114
Figure 27: Taiwan depilatories company share, by value, 2006-2007 (%) 116
Figure 28: Taiwan depilatories distribution channels, by value, 2006-2007(%) 119
Figure 29: Taiwan hand care value and value forecast, 2002-2012 (TWD m, nominal prices) 125
Figure 30: Taiwan hand care category growth comparison, by value, 2002-2012 127
Figure 31: Taiwan hand care volume and volume forecast, 2002-2012 (Units m) 130
Figure 32: Taiwan hand care category growth comparison, by volume, 2002-2012 131
Figure 33: Taiwan hand care company share, by value, 2006-2007 (%) 133
Figure 34: Taiwan hand care distribution channels, by value, 2006-2007(%) 136
Figure 35: Taiwan facial care value and value forecast, 2002-2012 (TWD m, nominal prices) 144
Figure 36: Taiwan facial care category growth comparison, by value, 2002-2012 147
Figure 37: Taiwan facial care volume and volume forecast, 2002-2012 (Units m) 152
Figure 38: Taiwan facial care category growth comparison, by volume, 2002-2012 153
Figure 39: Taiwan facial care company share, by value, 2006-2007 (%) 156
Figure 40: Taiwan facial care distribution channels, by value, 2006-2007(%) 160
Figure 41: Global skincare market split (value terms, 2007) - Top 5 countries 168
Figure 42: Global skincare market value, 2002-2007 (Top 5 countries) 171
Figure 43: Global skincare market split (volume terms, 2007) - Top 5 countries 173
Figure 44: Global skincare market volume, 2002-2007 (Top 5 countries) 176
Figure 45: Map of Taiwan 182
Figure 46: Annual data review process 191

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Taiwan skincare value, 2002-2007 (TWD m, nominal prices) 27
Table 4: Taiwan skincare value forecast, 2007-2012 (TWD m, nominal prices) 29
Table 5: Taiwan skincare value, 2002-2007 (US$ m nominal prices) 31
Table 6: Taiwan skincare value forecast, 2007-2012 (US$ m nominal prices) 32
Table 7: Taiwan skincare volume, 2002-2007 (Units m) 35
Table 8: Taiwan skincare volume forecast, 2007-2012 (Units m) 36
Table 9: Taiwan skincare brand share, by value, 2006-2007 (%) 39
Table 10: Taiwan skincare value, by brand 2006-2007 (TWD m nominal prices) 40
Table 11: Taiwan skincare company share by value, 2006-2007 (%) 42
Table 12: Taiwan skincare value, by company, 2006-2007 (TWD m nominal prices) 43
Table 13: Taiwan skincare distribution channels, by value, 2006-2007 (%) 44
Table 14: Taiwan skincare value, by distribution channel, 2006-2007 (TWD m nominal prices) 44
Table 15: Taiwan skincare expenditure per capita, 2002-2007 (TWD, nominal prices) 46
Table 16: Taiwan skincare forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 47
Table 17: Taiwan skincare expenditure per capita, 2002-2007 (US$ nominal prices) 48
Table 18: Taiwan skincare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 49
Table 19: Taiwan skincare consumption per capita, 2002-2007 (Units) 50
Table 20: Taiwan skincare forecast consumption per capita, 2007-2012 (Units) 51
Table 21: Unilever Key Facts 52
Table 22: Procter & Gamble Company, The Key Facts 54
Table 23: Taiwan make-up remover value, 2002-2007 (TWD m, nominal prices) 56
Table 24: Taiwan make-up remover value forecast, 2007-2012 (TWD m, nominal prices) 57
Table 25: Taiwan make-up remover value, 2002-2007 (US$ m nominal prices) 59
Table 26: Taiwan make-up remover value forecast, 2007-2012 (US$ m nominal prices) 59
Table 27: Taiwan make-up remover volume, 2002-2007 (Units m) 61
Table 28: Taiwan make-up remover volume forecast, 2007-2012 (Units m) 62
Table 29: Taiwan make-up remover brand share, by value, 2006-2007 (%) 65
Table 30: Taiwan make-up remover value, by brand 2006-2007 (TWD m nominal prices) 65
Table 31: Taiwan make-up remover company share by value, 2006-2007 (%) 67
Table 32: Taiwan make-up remover value, by company, 2006-2007 (TWD m nominal prices) 67
Table 33: Taiwan make-up remover distribution channels, by value, 2006-2007 (%) 68
Table 34: Taiwan make-up remover value, by distribution channel, 2006-2007 (TWD m nominal prices) 68
Table 35: Taiwan make-up remover expenditure per capita, 2002-2007 (TWD, nominal prices) 70
Table 36: Taiwan make-up remover forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 70
Table 37: Taiwan make-up remover expenditure per capita, 2002-2007 (US$ nominal prices) 71
Table 38: Taiwan make-up remover forecast expenditure per capita, 2007-2012 (US$ nominal prices) 71
Table 39: Taiwan make-up remover consumption per capita, 2002-2007 (Units) 72
Table 40: Taiwan make-up remover forecast consumption per capita, 2007-2012 (Units) 72
Table 41: Taiwan suncare value, 2002-2007 (TWD m, nominal prices) 73
Table 42: Taiwan suncare value forecast, 2007-2012 (TWD m, nominal prices) 74
Table 43: Taiwan suncare value, 2002-2007 (US$ m nominal prices) 76
Table 44: Taiwan suncare value forecast, 2007-2012 (US$ m nominal prices) 76
Table 45: Taiwan suncare volume, 2002-2007 (Units m) 78
Table 46: Taiwan suncare volume forecast, 2007-2012 (Units m) 79
Table 47: Taiwan suncare brand share, by value, 2006-2007 (%) 82
Table 48: Taiwan suncare value, by brand 2006-2007 (TWD m nominal prices) 82
Table 49: Taiwan suncare company share by value, 2006-2007 (%) 84
Table 50: Taiwan suncare value, by company, 2006-2007 (TWD m nominal prices) 84
Table 51: Taiwan suncare distribution channels, by value, 2006-2007 (%) 85
Table 52: Taiwan suncare value, by distribution channel, 2006-2007 (TWD m nominal prices) 85
Table 53: Taiwan suncare expenditure per capita, 2002-2007 (TWD, nominal prices) 87
Table 54: Taiwan suncare forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 87
Table 55: Taiwan suncare expenditure per capita, 2002-2007 (US$ nominal prices) 88
Table 56: Taiwan suncare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 88
Table 57: Taiwan suncare consumption per capita, 2002-2007 (Units) 89
Table 58: Taiwan suncare forecast consumption per capita, 2007-2012 (Units) 89
Table 59: Taiwan body care value, 2002-2007 (TWD m, nominal prices) 90
Table 60: Taiwan body care value forecast, 2007-2012 (TWD m, nominal prices) 91
Table 61: Taiwan body care value, 2002-2007 (US$ m nominal prices) 93
Table 62: Taiwan body care value forecast, 2007-2012 (US$ m nominal prices) 93
Table 63: Taiwan body care volume, 2002-2007 (Units m) 95
Table 64: Taiwan body care volume forecast, 2007-2012 (Units m) 96
Table 65: Taiwan body care brand share, by value, 2006-2007 (%) 99
Table 66: Taiwan body care value, by brand 2006-2007 (TWD m nominal prices) 100
Table 67: Taiwan body care company share by value, 2006-2007 (%) 102
Table 68: Taiwan body care value, by company, 2006-2007 (TWD m nominal prices) 102
Table 69: Taiwan body care distribution channels, by value, 2006-2007 (%) 103
Table 70: Taiwan body care value, by distribution channel, 2006-2007 (TWD m nominal prices) 103
Table 71: Taiwan body care expenditure per capita, 2002-2007 (TWD, nominal prices) 105
Table 72: Taiwan body care forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 105
Table 73: Taiwan body care expenditure per capita, 2002-2007 (US$ nominal prices) 106
Table 74: Taiwan body care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 106
Table 75: Taiwan body care consumption per capita, 2002-2007 (Units) 107
Table 76: Taiwan body care forecast consumption per capita, 2007-2012 (Units) 107
Table 77: Taiwan depilatories value, 2002-2007 (TWD m, nominal prices) 108
Table 78: Taiwan depilatories value forecast, 2007-2012 (TWD m, nominal prices) 109
Table 79: Taiwan depilatories value, 2002-2007 (US$ m nominal prices) 111
Table 80: Taiwan depilatories value forecast, 2007-2012 (US$ m nominal prices) 111
Table 81: Taiwan depilatories volume, 2002-2007 (Units m) 112
Table 82: Taiwan depilatories volume forecast, 2007-2012 (Units m) 113
Table 83: Taiwan depilatories brand share, by value, 2006-2007 (%) 115
Table 84: Taiwan depilatories value, by brand 2006-2007 (TWD m nominal prices) 115
Table 85: Taiwan depilatories company share by value, 2006-2007 (%) 117
Table 86: Taiwan depilatories value, by company, 2006-2007 (TWD m nominal prices) 117
Table 87: Taiwan depilatories distribution channels, by value, 2006-2007 (%) 118
Table 88: Taiwan depilatories value, by distribution channel, 2006-2007 (TWD m nominal prices) 118
Table 89: Taiwan depilatories expenditure per capita, 2002-2007 (TWD, nominal prices) 120
Table 90: Taiwan depilatories forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 120
Table 91: Taiwan depilatories expenditure per capita, 2002-2007 (US$ nominal prices) 121
Table 92: Taiwan depilatories forecast expenditure per capita, 2007-2012 (US$ nominal prices) 121
Table 93: Taiwan depilatories consumption per capita, 2002-2007 (Units) 122
Table 94: Taiwan depilatories forecast consumption per capita, 2007-2012 (Units) 122
Table 95: Taiwan hand care value, 2002-2007 (TWD m, nominal prices) 123
Table 96: Taiwan hand care value forecast, 2007-2012 (TWD m, nominal prices) 124
Table 97: Taiwan hand care value, 2002-2007 (US$ m nominal prices) 126
Table 98: Taiwan hand care value forecast, 2007-2012 (US$ m nominal prices) 126
Table 99: Taiwan hand care volume, 2002-2007 (Units m) 128
Table 100: Taiwan hand care volume forecast, 2007-2012 (Units m) 129
Table 101: Taiwan hand care brand share, by value, 2006-2007 (%) 132
Table 102: Taiwan hand care value, by brand 2006-2007 (TWD m nominal prices) 132
Table 103: Taiwan hand care company share by value, 2006-2007 (%) 134
Table 104: Taiwan hand care value, by company, 2006-2007 (TWD m nominal prices) 134
Table 105: Taiwan hand care distribution channels, by value, 2006-2007 (%) 135
Table 106: Taiwan hand care value, by distribution channel, 2006-2007 (TWD m nominal prices) 135
Table 107: Taiwan hand care expenditure per capita, 2002-2007 (TWD, nominal prices) 137
Table 108: Taiwan hand care forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 137
Table 109: Taiwan hand care expenditure per capita, 2002-2007 (US$ nominal prices) 138
Table 110: Taiwan hand care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 138
Table 111: Taiwan hand care consumption per capita, 2002-2007 (Units) 139
Table 112: Taiwan hand care forecast consumption per capita, 2007-2012 (Units) 139
Table 113: Taiwan facial care value, 2002-2007 (TWD m, nominal prices) 141
Table 114: Taiwan facial care value forecast, 2007-2012 (TWD m, nominal prices) 143
Table 115: Taiwan facial care value, 2002-2007 (US$ m nominal prices) 145
Table 116: Taiwan facial care value forecast, 2007-2012 (US$ m nominal prices) 146
Table 117: Taiwan facial care volume, 2002-2007 (Units m) 149
Table 118: Taiwan facial care volume forecast, 2007-2012 (Units m) 151
Table 119: Taiwan facial care brand share, by value, 2006-2007 (%) 154
Table 120: Taiwan facial care value, by brand 2006-2007 (TWD m nominal prices) 155
Table 121: Taiwan facial care company share by value, 2006-2007 (%) 157
Table 122: Taiwan facial care value, by company, 2006-2007 (TWD m nominal prices) 158
Table 123: Taiwan facial care distribution channels, by value, 2006-2007 (%) 159
Table 124: Taiwan facial care value, by distribution channel, 2006-2007 (TWD m nominal prices) 159
Table 125: Taiwan facial care expenditure per capita, 2002-2007 (TWD, nominal prices) 161
Table 126: Taiwan facial care forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 162
Table 127: Taiwan facial care expenditure per capita, 2002-2007 (US$ nominal prices) 163
Table 128: Taiwan facial care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 164
Table 129: Taiwan facial care consumption per capita, 2002-2007 (Units) 165
Table 130: Taiwan facial care forecast consumption per capita, 2007-2012 (Units) 166
Table 131: Global skincare market value, 2007 167
Table 132: Global skincare market split (value terms (US$ m), 2007) - Top 5 countries 170
Table 133: Global skincare market volume, 2007 172
Table 134: Global skincare market split (volume terms, 2007) - Top 5 countries 175
Table 135: Leading players - Top 5 countries 177
Table 136: Taiwan skincare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 178
Table 137: Taiwan skincare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 179
Table 138: Taiwan skincare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 179
Table 139: Taiwan skincare new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 180
Table 140: Taiwan skincare new product launches (reports) - Recent 5 launches 180
Table 141: Taiwan Key Facts 182
Table 142: Taiwan population, by age group, 2002-2007 (millions) 185
Table 143: Taiwan population forecast, by age group, 2007-2012 (millions) 186
Table 144: Taiwan population, by gender, 2002-2007 (millions) 186
Table 145: Taiwan population forecast, by gender, 2007-2012 (millions) 187
Table 146: Taiwan nominal GDP, 2002-2007 (TWD bn, 2000 prices) 187
Table 147: Taiwan nominal GDP forecast, 2007-2012 (TWD bn, 2000 prices) 187
Table 148: Taiwan real GDP, 2002-2007 (TWD bn, nominal prices) 188
Table 149: Taiwan real GDP forecast, 2007-2012 (TWD bn, nominal prices) 188
Table 150: Taiwan real GDP, 2002-2007 (US$ bn, 2000 prices) 188
Table 151: Taiwan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 189
Table 152: Taiwan consumer price index, 2002-2007 (2003=100) 189
Table 153: Taiwan consumer price index, 2007-2012 (2003=100) 189

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