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Consumer Segmentation Survey
EPM Communications Inc, Jan 2008, Pages: 81
Advance Your Marketing Programs with Consumer Segmentation Profiles
Once upon a time it was enough to know your customer's sex, age and income. No more. In today's ultra-competitive world, it's critical to match consumer behaviour and attitudes with your own objectives.
Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. You get hundreds of ways to systematically evaluate consumer patterns:
- Selling home improvement products, electronics or groceries to women? You need to make it easy to find needed items, get assistance and quickly move in and out of your store or website to satisfy the 'Mission Shoppers' detailed on page 37. Of course you'll also want to learn how to cater to the social aspects of shopping 'The Butterfly Shopper' enjoys.
- Selling Luxury? Spotlight the sense of enjoyment and pleasure your products deliver in order to appeal to the highly materialistic uber-spending 'Luxury Aspirers' described on page 56. Whatever you may think the reality, they insist status and social standing are low in their values.
- Want to strengthen your appeal to today's teens? Seek out the 'cool girls' who are avid media users, are twice as likely as other teens to visit the website of a favourite magazine or radio station, and are most likely to give advice on clothes and music to their peers. Learn how much more 'cool girls' spend monthly on page 21.
More than 50 segmentation profiles from research houses, consultants, advertising agencies and others give you the key indicators you need to create breakthrough products, services, advertising and marketing campaigns. Plus, editor Lisa Finn provides 'Application' notes highlighting how you can apply these findings to your own products, services and promotional campaigns.
Use the Consumer Segmentation Survey to target your prospects more effectively.
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