Contents:

Part 1: Demographics — Age/Generations Parsing The Generations Generational Profiles America's 65-Plus Demographic Is Growing And Changing Dramatically Exhibit 1.1, Population Age 65 or Older, 1900-2000 Exhibit 1.2, Top-10 Causes Of Death For People Age 65 Or Older, 2000 Exhibit 1.3, Life Expectancy At Birth, At Age 65, At Age 75, And At Age 85, By Race And Gender, Selected Years, 1900-2000 Baby Boomers Baby Boomers Reach Age 60 The Biggest Generation Exhibit 1.4, Baby Boomers, By Lifestyle Segments Baby Boomers Are Embracing New Media Technologies When It Comes To Baby Boomer Women,Youth Is The Marketing Watchword Adults Over Age 50 Have Active Sex Lives Exhibit 1.5, Single Boomers` Best Way To Meet Someone New Boomers Plan For The Future, Adapt To New Family, Work, Technology, And Health Issues Exhibit 1.6, Boomer Consumers, By Level Of Interest In Wellness Exhibit 1.7, What Boomers Do Online, 2007 Women Over 40 Are Active, Curious, Vibrant Exhibit 1.8, Attitudes Of Women Age 40-60 And Age 21-39 Exhibit 1.9, Attitudes Of Women Age 40-60 Exhibit 1.10, Women Age 40-60, By Psychographic Segment Exhibit 1.11, Best Boomer Marketing Targets Generations Differ In How They Run Their Businesses Exhibit 1.12, Reasons To Start A Business, Gen Y Vs. Baby Boomers, 2007 Generation X Most Parents Are Generation Xers Exhibit 1.13, Parental Activities, Xers Vs. Boomers, 2006 Generation Y/Millennials Young Adults Have A Positive Outlook And Progressive Future Exhibit 1.14, Tattoos, Hair Color, and Piercings By Generation, 2006 Exhibit 1.15, Generation Next's View On Adult Life In 2006 Vs. 20 Years Ago Exhibit 1.16, Generation Next's View On Societal Values in 2006 Vs. 20 Years Ago Gen Y Consumers Trust Simple, Honest Brands Exhibit 1.17, Generation Yís Most Trusted Brands, 2007 Young People Worldwide Are Stressed Out And Unhappy Kids, Teens And Young Adults Reaching The Coveted Popular Girl Crowd Exhibit 1.18, Differences Between Cool And Regular Girls Exhibit 1.19, How Girls Spread The Word About Cool Entertainment Properties, Cool Girls Vs. Regular Girls Exhibit 1.20, How Girls Find Out About Entertainment-Related Properties, Cool Girls Vs. Regular Girls Exhibit 1.21, What Teen Girls Do After Watching An Online Ad, Cool Girls Vs. Regular Girls Kids Discuss Their Likes And Dislikes Exhibit 1.22, Products And Activities That Preteens And Teens Find Cool, By Age Youth Spending $22 Billion Online Exhibit 1.23, How Teen And Young Adults Prefer To Shop, By Age Exhibit 1.24, Reasons Young People Didnít Buy Online, By Age U.S. Teens Traditional, Global Teens Apathetic Towards Brands Exhibit 1.25, What Teens Around The World Expect To Accomplish In Life Exhibit 1.26, Most Recognized Brands Among Global Teens Whatís Trendy, Important To Teens Exhibit 1.27, How Teens Identify Themselves Influencers And Early Adopters Brand Sirens: Young Americans Arenít As Wary Of Brands As Previously Thought Exhibit 1.28, 13-34-Year-Olds` Methods Of Communication For Brands And Personal Information, 2006 Exhibit 1.29, 13-34-Year-Olds` Brand Communication Activities, 2006 Hip-Hop Teens Are More Trendy Than Others Teen Girls Care More Than Boys Do About Their Nutrition Exhibit 1.30, Teens` Health Concerns, By Gender Exhibit 1.31, Teens` Favorite Beverages, By Gender Part 2: Demographics — Gender Women Segmenting The Womenís Market By Outlook And Level Of Control Exhibit 2.1, Women, By Psychographic Profile Segmenting Women According To How They Relate To Their Homes Exhibit 2.2, Women, By Feelings About Their Homes Women Find Beauty Ideals Hard To Live Up To Exhibit 2.3, Aspects Of Their Appearance Women Most Want To Change, By Age Exhibit 2.4, Activities Women Have Avoided Participating In Due To Feeling Badly About How They Look, By Age Shopping Behavior Segmenting Female Shoppers By Behavior And Motivations Exhibit 2.5, Female Shoppers, By Shopping Style Segmenting Recreational Shoppers Exhibit 2.6, The Five Recreational Shopper Personalities Online Shopping Full-Figured Women Are Avid Online Shoppers Exhibit 2.7, Women Who Buy Lingerie Online, By Segment Exhibit 2.8, Online Purchases Made In The Past 12 Months, By Segment Exhibit 2.9, Womenís Reasons For Buying New Lingerie Health Attitudes And Behavior Women Have Trouble Sleeping — Single Working Women Sleep Least Exhibit 2.10, Womenís Activities During The Hour Before Bedtime, 2007 Home Life and Leisure Arts And Crafts Are Big With Women Exhibit 2.11, How Women Describe Their Participation In Arts And Crafts, By Age Exhibit 2.12, Womenís Most Important Reasons (Other Than Price) For Choosing Arts And Crafts Suppliers, By Age Exhibit 2.13, Annual Spending On Arts And Crafts Supplies By Women Who Are Passionate About Their Hobbies, By Age Mothers Balancing Act: Most Moms Would Prefer To Work Part-Time Exhibit 2.14, Momís Satisfaction With Aspects Of Their Lives Todayís Moms Say Itís Hard To Find Time For Themselves Exhibit 2.15, Aspects Of Motherhood Women Find/Found Very Challenging When Children Are/Were Young Looking At New Moms By Parenting Style Exhibit 2.16, Characteristics Of A Great Mom, According To Women Younger Than 40 Moms Want Marketers To Get To The Point In E-mails Exhibit 2.17, How Moms Decide Which E-mails To Open Exhibit 2.18, Reasons Moms Sign Up For Retail E-Newsletters Or Promotions Exhibit 2.19, How Moms Respond To Retail Websites` Offers Of Promotional E-mails or Newsletters Men Gen X Men Buy More Luxury Items Than Boomer Men Exhibit 2.20, Xoomer And Boomer Men Who Buy Luxury Items, By Category, 2006 Exhibit 2.21, Product Characteristics That Most Influence Luxury Purchases, Xoomers Vs. Boomers, 2006 Part 3: Demographics — Income & Finance Affluent Consumers Private Jet Owners Outspend Other Affluents Exhibit 3.1, Annual Luxury Spending Of Private Jet Owners, 2005 How Affluents Deal With Money: Those With High Incomes Differ From Those With High Net Worth Exhibit 3.2, High-Income Households That Save Money, By Income Exhibit 3.3, High- Net-Worth Households That Save Money, By Net Worth Exhibit 3.4, Debt-To-Income Ratio Among Millionaire And High-Income Households Wealthy Consumers Shop Online; Men More Likely Than Women To Do So Exhibit 3.5, High-Income Male And Female Luxury Shoppers` Buying Preferences, 2006 Luxury Consumers An Increasingly Elusive Target For Marketers Exhibit 3.6, Luxury Consumer Segments Exhibit 3.7, Motivators Of Luxury Purchases Among Americans With Household Incomes Of $75,000 Or More Exhibit 3.8, Likelihood Of Selecting Luxury Offering Versus More Ordinary, Everyday Offering The Top 22% Of American Earners Are Big Spenders In Household Expenditure Categories Exhibit 3.9, Affluent Households By Annual Income Exhibit 3.10, Characteristics Of Affluent Households (Income $85,000-Plus) Exhibit 3.11, Asset Distribution Of Affluent Households, By Income Exhibit 3.12, Affluent Americans` Attendance At Selected Cultural And Spectator Events Exhibit 3.13, Affluent Americans` Participation In Selected Sports And Fitness Activities Affluent Women Affluent Women Are Financially Confident Exhibit 3.14, Charitable Contributions Of Affluent Women Vs. Affluent Men Affluent Women Are Diverse Exhibit 3.15, Psychographic Profiles Of Affluent Women Female Millionaires Are Younger Than Males Young Affluents Younger Affluent Generations Accustomed To Luxury, Are Poised To Overtake Boomers As Target Demographic Exhibit 3.16, Household Spending On Luxury, 2006 Exhibit 3.17, Affluent Shoppers Who Purchased Luxury Handbags In 2006, By Age Finance And Investing How Race Affects Investments Exhibit 3.18, Blacks And Whites Who Do Have Money Invested In The Stock Market Gen X Women Live Paycheck-To-Paycheck Part 4: Demographics — Race/Ethnicity Hispanic Population Is Growing Fastest In Numbers But Slowest In Wealth Exhibit 4.1, Characteristics Of The U.S. Population, By Race, 2005 Key Hispanic Groups Identified 1.5% Of Population Is Native American Exhibit 4.2, American Indians And Alaska Natives As A Proportion Of The Overall Population, By Selected Tribal Grouping, 2000 Road Map For Advertisers Seeking To Reach The Asian American Youth Market Differences Among Multicultural Youth Part 5: Gays And Lesbians Comparing Gays And Lesbians To Heterosexuals Gays/Lesbians Are More Receptive Than Heterosexuals Are To Advertising Exhibit 5.1, Consumer Opinions Of Television Ads Exhibit 5.2, Consumer Opinions Of Print Ads Exhibit 5.3, Consumer Opinions Of Online Ads Gays And Straights Shop Differently Exhibit 5.4, Why People Prefer To Shop In Certain Places GLBT Adults Use Online Social Networks And New Media Exhibit 5.5, Use Of New Media By Gay, Lesbian, Bisexual, Transgender, And Straight Adults, 2006 Segmenting The GLBT Market Gays And Lesbians Have Different Travel Habits Exhibit 5.6, Top Gay-Friendly U.S. Destinations According To Gay, Lesbian, Bisexual, & Transgender Adults, 2006