- Language: English
- 56 Pages
- Published: August 2012
- Published: April 2009
- Region: Portugal
- 11 pages
Portugal Telecom is the incumbent operator in Portugal, providing fixed, mobile, multimedia and data communications. Its transformation programme is in place for the domestic market and it is taking steps to enhance the customer experience.
Ovums research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovums market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
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In a Nutshell
Transformation driving growth
Network and technology strategy
Multimedia strategy driving growth
Reinforcing position in home market
Increasing scale in emerging markets
List of Tables
Table 1: Portugal Telecom key financial indicators
Table 2: Portugal Telecom segment analysis
List of Figures
Figure 1: Portugal Telecom’s structure and stake-holdings