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Mobile Advertising Players: Ones to Watch Product Image

Mobile Advertising Players: Ones to Watch

  • Published: March 2009
  • 26 pages
  • Ovum

Introduction
The economic crisis gives us a timely opportunity to look at the current state of mobile advertising - particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle.

Scope
Ovums research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovums market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.

Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

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Executive summary
In a nutshell
The impact of the economic crisis on the competitive landscape
Be prepared for a bumpy ride
Brace yourself for further change
Is mobile advertising stacking up for operators?
Don’t lose sight of the real progress made by mobile advertising
Mobile advertising player case studies
Approach and objectives
Player selection
Google
Ovum view
Strategy
Understanding the bigger picture
Adding mobile to the mix
Google’s mobile inventory
The importance of Android
Yahoo
Ovum view
Strategy
Fitting the pieces together
Nokia
Ovum view
Strategy
Enpocket is where it starts to get serious
MOSH: an advertising sandpit
Blyk
Ovum view
Company credentials
Strategy
A targeted, desirable demographic for advertisers
Blyk needs to evolve to remain competitive
AdMob
Ovum view
Company credentials
Strategy
Continuous improvement, fast to act on new opportunities
Velti
Ovum view
Company credentials
Strategy
Building on a strong technology background
Partnering for growth in emerging markets
Amobee
Ovum view
Company credentials
Strategy
Championing an operator-centric model

List of Tables
Table 1: Sample response rates from Blyk campaigns

List of Figures
Figure 1: Top level topography of mobile advertising players
Figure 2: Sample Nokia mobile advertising campaigns
Figure 3: AdMob advertiser base
Figure 4: Sample metrics, AdMob January 2009
Figure 5: Sample campaigns supported by Velti

Note: Product cover images may vary from those shown

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