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The 2009-2014 Outlook for Architectural Interior Solvent-Thinned Clear Finish and Sealer Paints in the United States - Product Image

The 2009-2014 Outlook for Architectural Interior Solvent-Thinned Clear Finish and Sealer Paints in the United States

  • Published: February 2009
  • Region: United States
  • 744 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for architectural READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 69
3.11 Latent Demand by Year - Nevada 72
3.12 Cities Sorted by Rank - Nevada 73
3.13 Cities Sorted by Zipcode - Nevada 74
3.14 Latent Demand by Year - Oregon 76
3.15 Cities Sorted by Rank - Oregon 77
3.16 Cities Sorted by Zipcode - Oregon 81
3.17 Latent Demand by Year - Washington 86
3.18 Cities Sorted by Rank - Washington 87
3.19 Cities Sorted by Zipcode - Washington 95
4 GREAT LAKES 103
4.1 Executive Summary 103
4.2 Latent Demand by Year - Illinois 104
4.3 Cities Sorted by Rank - Illinois 105
4.4 Cities Sorted by Zipcode - Illinois 119
4.5 Latent Demand by Year - Indiana 134
4.6 Cities Sorted by Rank - Indiana 135
4.7 Cities Sorted by Zipcode - Indiana 142
4.8 Latent Demand by Year - Michigan 149
4.9 Cities Sorted by Rank - Michigan 150
4.10 Cities Sorted by Zipcode - Michigan 159
4.11 Latent Demand by Year - Ohio 169
4.12 Cities Sorted by Rank - Ohio 170
4.13 Cities Sorted by Zipcode - Ohio 183
4.14 Latent Demand by Year - Wisconsin 197
4.15 Cities Sorted by Rank - Wisconsin 198
4.16 Cities Sorted by Zipcode - Wisconsin 209
5 MID-ATLANTIC 221
5.1 Executive Summary 221
5.2 Latent Demand by Year - Delaware 222
5.3 Cities Sorted by Rank - Delaware 223
5.4 Cities Sorted by Zipcode - Delaware 224
5.5 Latent Demand by Year - District of Columbia 225
5.6 Cities Sorted by Rank - District of Columbia 227
5.7 Cities Sorted by Zipcode - District of Columbia 227
5.8 Latent Demand by Year - Maryland 228
5.9 Cities Sorted by Rank - Maryland 229
5.10 Cities Sorted by Zipcode - Maryland 236
5.11 Latent Demand by Year - New Jersey 243
5.12 Cities Sorted by Rank - New Jersey 244
5.13 Cities Sorted by Zipcode - New Jersey 254
5.14 Latent Demand by Year - New York 264
5.15 Cities Sorted by Rank - New York 265
5.16 Cities Sorted by Zipcode - New York 293
5.17 Latent Demand by Year - Pennsylvania 321
5.18 Cities Sorted by Rank - Pennsylvania 322
5.19 Cities Sorted by Zipcode - Pennsylvania 339
6 NEW ENGLAND 357
6.1 Executive Summary 357
6.2 Latent Demand by Year - Connecticut 358
6.3 Cities Sorted by Rank - Connecticut 359
6.4 Cities Sorted by Zipcode - Connecticut 364
6.5 Latent Demand by Year - Maine 369
6.6 Cities Sorted by Rank - Maine 370
6.7 Cities Sorted by Zipcode - Maine 376
6.8 Latent Demand by Year - Massachusetts 382
6.9 Cities Sorted by Rank - Massachusetts 383
6.10 Cities Sorted by Zipcode - Massachusetts 392
6.11 Latent Demand by Year - New Hampshire 401
6.12 Cities Sorted by Rank - New Hampshire 402
6.13 Cities Sorted by Zipcode - New Hampshire 406
6.14 Latent Demand by Year - Rhode Island 411
6.15 Cities Sorted by Rank - Rhode Island 412
6.16 Cities Sorted by Zipcode - Rhode Island 413
6.17 Latent Demand by Year - Vermont 415
6.18 Cities Sorted by Rank - Vermont 416
6.19 Cities Sorted by Zipcode - Vermont 420
7 PLAINS 424
7.1 Executive Summary 424
7.2 Latent Demand by Year - Iowa 425
7.3 Cities Sorted by Rank - Iowa 426
7.4 Cities Sorted by Zipcode - Iowa 431
7.5 Latent Demand by Year - Kansas 437
7.6 Cities Sorted by Rank - Kansas 438
7.7 Cities Sorted by Zipcode - Kansas 442
7.8 Latent Demand by Year - Minnesota 446
7.9 Cities Sorted by Rank - Minnesota 447
7.10 Cities Sorted by Zipcode - Minnesota 454
7.11 Latent Demand by Year - Missouri 461
7.12 Cities Sorted by Rank - Missouri 462
7.13 Cities Sorted by Zipcode - Missouri 469
7.14 Latent Demand by Year - Nebraska 476
7.15 Cities Sorted by Rank - Nebraska 477
7.16 Cities Sorted by Zipcode - Nebraska 479
7.17 Latent Demand by Year - North Dakota 481
7.18 Cities Sorted by Rank - North Dakota 482
7.19 Cities Sorted by Zipcode - North Dakota 483
7.20 Latent Demand by Year - South Dakota 484
7.21 Cities Sorted by Rank - South Dakota 485
7.22 Cities Sorted by Zipcode - South Dakota 486
8 ROCKIES 488
8.1 Executive Summary 488
8.2 Latent Demand by Year - Colorado 489
8.3 Cities Sorted by Rank - Colorado 490
8.4 Cities Sorted by Zipcode - Colorado 495
8.5 Latent Demand by Year - Idaho 499
8.6 Cities Sorted by Rank - Idaho 500
8.7 Cities Sorted by Zipcode - Idaho 502
8.8 Latent Demand by Year - Montana 504
8.9 Cities Sorted by Rank - Montana 505
8.10 Cities Sorted by Zipcode - Montana 507
8.11 Latent Demand by Year - Utah 509
8.12 Cities Sorted by Rank - Utah 510
8.13 Cities Sorted by Zipcode - Utah 514
8.14 Latent Demand by Year - Wyoming 518
8.15 Cities Sorted by Rank - Wyoming 519
8.16 Cities Sorted by Zipcode - Wyoming 520
9 SOUTHEAST 522
9.1 Executive Summary 522
9.2 Latent Demand by Year - Alabama 523
9.3 Cities Sorted by Rank - Alabama 524
9.4 Cities Sorted by Zipcode - Alabama 529
9.5 Latent Demand by Year - Arkansas 535
9.6 Cities Sorted by Rank - Arkansas 536
9.7 Cities Sorted by Zipcode - Arkansas 540
9.8 Latent Demand by Year - Florida 544
9.9 Cities Sorted by Rank - Florida 545
9.10 Cities Sorted by Zipcode - Florida 561
9.11 Latent Demand by Year - Georgia 578
9.12 Cities Sorted by Rank - Georgia 579
9.13 Cities Sorted by Zipcode - Georgia 586
9.14 Latent Demand by Year - Kentucky 593
9.15 Cities Sorted by Rank - Kentucky 594
9.16 Cities Sorted by Zipcode - Kentucky 598
9.17 Latent Demand by Year - Louisiana 603
9.18 Cities Sorted by Rank - Louisiana 604
9.19 Cities Sorted by Zipcode - Louisiana 609
9.20 Latent Demand by Year - Mississippi 614
9.21 Cities Sorted by Rank - Mississippi 615
9.22 Cities Sorted by Zipcode - Mississippi 618
9.23 Latent Demand by Year - North Carolina 622
9.24 Cities Sorted by Rank - North Carolina 623
9.25 Cities Sorted by Zipcode - North Carolina 631
9.26 Latent Demand by Year - South Carolina 639
9.27 Cities Sorted by Rank - South Carolina 640
9.28 Cities Sorted by Zipcode - South Carolina 645
9.29 Latent Demand by Year - Tennessee 650
9.30 Cities Sorted by Rank - Tennessee 651
9.31 Cities Sorted by Zipcode - Tennessee 657
9.32 Latent Demand by Year - Virginia 663
9.33 Cities Sorted by Rank - Virginia 664
9.34 Cities Sorted by Zipcode - Virginia 669
9.35 Latent Demand by Year - West Virginia 674
9.36 Cities Sorted by Rank - West Virginia 675
9.37 Cities Sorted by Zipcode - West Virginia 677
10 SOUTHWEST 680
10.1 Executive Summary 680
10.2 Latent Demand by Year - Arizona 681
10.3 Cities Sorted by Rank - Arizona 682
10.4 Cities Sorted by Zipcode - Arizona 686
10.5 Latent Demand by Year - New Mexico 690
10.6 Cities Sorted by Rank - New Mexico 691
10.7 Cities Sorted by Zipcode - New Mexico 693
10.8 Latent Demand by Year - Oklahoma 696
10.9 Cities Sorted by Rank - Oklahoma 697
10.10 Cities Sorted by Zipcode - Oklahoma 701
10.11 Latent Demand by Year - Texas 705
10.12 Cities Sorted by Rank - Texas 706
10.13 Cities Sorted by Zipcode - Texas 724
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 743
11.1 Disclaimers & Safe Harbor 743
11.2 ICON Group International, Inc. User Agreement Provisions 744

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