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The 2009-2014 Outlook for Domestic Wood Fireplace Inserts in the United States - Product Image

The 2009-2014 Outlook for Domestic Wood Fireplace Inserts in the United States

  • ID: 938236
  • February 2009
  • Region: United States
  • 519 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for domestic READ MORE >

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 56
3.9 Cities Sorted by Rank - Hawaii 57
3.10 Cities Sorted by Zipcode - Hawaii 58
3.11 Latent Demand by Year - Nevada 60
3.12 Cities Sorted by Rank - Nevada 61
3.13 Cities Sorted by Zipcode - Nevada 62
3.14 Latent Demand by Year - Oregon 63
3.15 Cities Sorted by Rank - Oregon 64
3.16 Cities Sorted by Zipcode - Oregon 67
3.17 Latent Demand by Year - Washington 70
3.18 Cities Sorted by Rank - Washington 71
3.19 Cities Sorted by Zipcode - Washington 76
4 GREAT LAKES 83
4.1 Executive Summary 83
4.2 Latent Demand by Year - Illinois 85
4.3 Cities Sorted by Rank - Illinois 86
4.4 Cities Sorted by Zipcode - Illinois 96
4.5 Latent Demand by Year - Indiana 106
4.6 Cities Sorted by Rank - Indiana 107
4.7 Cities Sorted by Zipcode - Indiana 111
4.8 Latent Demand by Year - Michigan 115
4.9 Cities Sorted by Rank - Michigan 116
4.10 Cities Sorted by Zipcode - Michigan 122
4.11 Latent Demand by Year - Ohio 128
4.12 Cities Sorted by Rank - Ohio 129
4.13 Cities Sorted by Zipcode - Ohio 138
4.14 Latent Demand by Year - Wisconsin 147
4.15 Cities Sorted by Rank - Wisconsin 148
4.16 Cities Sorted by Zipcode - Wisconsin 154
5 MID-ATLANTIC 161
5.1 Executive Summary 161
5.2 Latent Demand by Year - Delaware 163
5.3 Cities Sorted by Rank - Delaware 164
5.4 Cities Sorted by Zipcode - Delaware 164
5.5 Latent Demand by Year - District of Columbia 165
5.6 Cities Sorted by Rank - District of Columbia 167
5.7 Cities Sorted by Zipcode - District of Columbia 167
5.8 Latent Demand by Year - Maryland 168
5.9 Cities Sorted by Rank - Maryland 169
5.10 Cities Sorted by Zipcode - Maryland 174
5.11 Latent Demand by Year - New Jersey 180
5.12 Cities Sorted by Rank - New Jersey 181
5.13 Cities Sorted by Zipcode - New Jersey 189
5.14 Latent Demand by Year - New York 198
5.15 Cities Sorted by Rank - New York 199
5.16 Cities Sorted by Zipcode - New York 217
5.17 Latent Demand by Year - Pennsylvania 237
5.18 Cities Sorted by Rank - Pennsylvania 238
5.19 Cities Sorted by Zipcode - Pennsylvania 247
6 NEW ENGLAND 258
6.1 Executive Summary 258
6.2 Latent Demand by Year - Connecticut 260
6.3 Cities Sorted by Rank - Connecticut 261
6.4 Cities Sorted by Zipcode - Connecticut 265
6.5 Latent Demand by Year - Maine 270
6.6 Cities Sorted by Rank - Maine 271
6.7 Cities Sorted by Zipcode - Maine 274
6.8 Latent Demand by Year - Massachusetts 277
6.9 Cities Sorted by Rank - Massachusetts 278
6.10 Cities Sorted by Zipcode - Massachusetts 285
6.11 Latent Demand by Year - New Hampshire 293
6.12 Cities Sorted by Rank - New Hampshire 294
6.13 Cities Sorted by Zipcode - New Hampshire 297
6.14 Latent Demand by Year - Rhode Island 300
6.15 Cities Sorted by Rank - Rhode Island 301
6.16 Cities Sorted by Zipcode - Rhode Island 302
6.17 Latent Demand by Year - Vermont 303
6.18 Cities Sorted by Rank - Vermont 304
6.19 Cities Sorted by Zipcode - Vermont 305
7 PLAINS 307
7.1 Executive Summary 307
7.2 Latent Demand by Year - Iowa 309
7.3 Cities Sorted by Rank - Iowa 310
7.4 Cities Sorted by Zipcode - Iowa 312
7.5 Latent Demand by Year - Kansas 315
7.6 Cities Sorted by Rank - Kansas 316
7.7 Cities Sorted by Zipcode - Kansas 318
7.8 Latent Demand by Year - Minnesota 320
7.9 Cities Sorted by Rank - Minnesota 321
7.10 Cities Sorted by Zipcode - Minnesota 325
7.11 Latent Demand by Year - Missouri 330
7.12 Cities Sorted by Rank - Missouri 331
7.13 Cities Sorted by Zipcode - Missouri 335
7.14 Latent Demand by Year - Nebraska 340
7.15 Cities Sorted by Rank - Nebraska 341
7.16 Cities Sorted by Zipcode - Nebraska 342
7.17 Latent Demand by Year - North Dakota 343
7.18 Cities Sorted by Rank - North Dakota 344
7.19 Cities Sorted by Zipcode - North Dakota 344
7.20 Latent Demand by Year - South Dakota 345
7.21 Cities Sorted by Rank - South Dakota 346
7.22 Cities Sorted by Zipcode - South Dakota 346
8 ROCKIES 348
8.1 Executive Summary 348
8.2 Latent Demand by Year - Colorado 350
8.3 Cities Sorted by Rank - Colorado 351
8.4 Cities Sorted by Zipcode - Colorado 354
8.5 Latent Demand by Year - Idaho 357
8.6 Cities Sorted by Rank - Idaho 358
8.7 Cities Sorted by Zipcode - Idaho 359
8.8 Latent Demand by Year - Montana 360
8.9 Cities Sorted by Rank - Montana 361
8.10 Cities Sorted by Zipcode - Montana 362
8.11 Latent Demand by Year - Utah 363
8.12 Cities Sorted by Rank - Utah 364
8.13 Cities Sorted by Zipcode - Utah 366
8.14 Latent Demand by Year - Wyoming 370
8.15 Cities Sorted by Rank - Wyoming 371
8.16 Cities Sorted by Zipcode - Wyoming 371
9 SOUTHEAST 373
9.1 Executive Summary 373
9.2 Latent Demand by Year - Alabama 375
9.3 Cities Sorted by Rank - Alabama 376
9.4 Cities Sorted by Zipcode - Alabama 379
9.5 Latent Demand by Year - Arkansas 383
9.6 Cities Sorted by Rank - Arkansas 384
9.7 Cities Sorted by Zipcode - Arkansas 386
9.8 Latent Demand by Year - Florida 388
9.9 Cities Sorted by Rank - Florida 389
9.10 Cities Sorted by Zipcode - Florida 401
9.11 Latent Demand by Year - Georgia 415
9.12 Cities Sorted by Rank - Georgia 416
9.13 Cities Sorted by Zipcode - Georgia 420
9.14 Latent Demand by Year - Kentucky 425
9.15 Cities Sorted by Rank - Kentucky 426
9.16 Cities Sorted by Zipcode - Kentucky 428
9.17 Latent Demand by Year - Louisiana 432
9.18 Cities Sorted by Rank - Louisiana 433
9.19 Cities Sorted by Zipcode - Louisiana 436
9.20 Latent Demand by Year - Mississippi 438
9.21 Cities Sorted by Rank - Mississippi 440
9.22 Cities Sorted by Zipcode - Mississippi 442
9.23 Latent Demand by Year - North Carolina 444
9.24 Cities Sorted by Rank - North Carolina 445
9.25 Cities Sorted by Zipcode - North Carolina 449
9.26 Latent Demand by Year - South Carolina 454
9.27 Cities Sorted by Rank - South Carolina 455
9.28 Cities Sorted by Zipcode - South Carolina 457
9.29 Latent Demand by Year - Tennessee 460
9.30 Cities Sorted by Rank - Tennessee 461
9.31 Cities Sorted by Zipcode - Tennessee 464
9.32 Latent Demand by Year - Virginia 467
9.33 Cities Sorted by Rank - Virginia 468
9.34 Cities Sorted by Zipcode - Virginia 471
9.35 Latent Demand by Year - West Virginia 476
9.36 Cities Sorted by Rank - West Virginia 477
9.37 Cities Sorted by Zipcode - West Virginia 478
10 SOUTHWEST 479
10.1 Executive Summary 479
10.2 Latent Demand by Year - Arizona 480
10.3 Cities Sorted by Rank - Arizona 481
10.4 Cities Sorted by Zipcode - Arizona 483
10.5 Latent Demand by Year - New Mexico 486
10.6 Cities Sorted by Rank - New Mexico 487
10.7 Cities Sorted by Zipcode - New Mexico 488
10.8 Latent Demand by Year - Oklahoma 490
10.9 Cities Sorted by Rank - Oklahoma 491
10.10 Cities Sorted by Zipcode - Oklahoma 493
10.11 Latent Demand by Year - Texas 495
10.12 Cities Sorted by Rank - Texas 496
10.13 Cities Sorted by Zipcode - Texas 507
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 518
11.1 Disclaimers & Safe Harbor 518
11.2 ICON Group International, Inc. User Agreement Provisions 519

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