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The 2009-2014 Outlook for Chilled Pizza Shells in the United States - Product Image

The 2009-2014 Outlook for Chilled Pizza Shells in the United States

  • ID: 938767
  • February 2009
  • Region: United States
  • 645 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for chilled READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 41
3.8 Latent Demand by Year - Hawaii 61
3.9 Cities Sorted by Rank - Hawaii 62
3.10 Cities Sorted by Zipcode - Hawaii 64
3.11 Latent Demand by Year - Nevada 66
3.12 Cities Sorted by Rank - Nevada 67
3.13 Cities Sorted by Zipcode - Nevada 68
3.14 Latent Demand by Year - Oregon 70
3.15 Cities Sorted by Rank - Oregon 71
3.16 Cities Sorted by Zipcode - Oregon 74
3.17 Latent Demand by Year - Washington 78
3.18 Cities Sorted by Rank - Washington 79
3.19 Cities Sorted by Zipcode - Washington 86
4 GREAT LAKES 93
4.1 Executive Summary 93
4.2 Latent Demand by Year - Illinois 95
4.3 Cities Sorted by Rank - Illinois 96
4.4 Cities Sorted by Zipcode - Illinois 108
4.5 Latent Demand by Year - Indiana 121
4.6 Cities Sorted by Rank - Indiana 122
4.7 Cities Sorted by Zipcode - Indiana 127
4.8 Latent Demand by Year - Michigan 133
4.9 Cities Sorted by Rank - Michigan 134
4.10 Cities Sorted by Zipcode - Michigan 141
4.11 Latent Demand by Year - Ohio 150
4.12 Cities Sorted by Rank - Ohio 151
4.13 Cities Sorted by Zipcode - Ohio 162
4.14 Latent Demand by Year - Wisconsin 174
4.15 Cities Sorted by Rank - Wisconsin 175
4.16 Cities Sorted by Zipcode - Wisconsin 184
5 MID-ATLANTIC 194
5.1 Executive Summary 194
5.2 Latent Demand by Year - Delaware 196
5.3 Cities Sorted by Rank - Delaware 197
5.4 Cities Sorted by Zipcode - Delaware 198
5.5 Latent Demand by Year - District of Columbia 198
5.6 Cities Sorted by Rank - District of Columbia 200
5.7 Cities Sorted by Zipcode - District of Columbia 200
5.8 Latent Demand by Year - Maryland 201
5.9 Cities Sorted by Rank - Maryland 202
5.10 Cities Sorted by Zipcode - Maryland 208
5.11 Latent Demand by Year - New Jersey 214
5.12 Cities Sorted by Rank - New Jersey 215
5.13 Cities Sorted by Zipcode - New Jersey 224
5.14 Latent Demand by Year - New York 234
5.15 Cities Sorted by Rank - New York 235
5.16 Cities Sorted by Zipcode - New York 259
5.17 Latent Demand by Year - Pennsylvania 284
5.18 Cities Sorted by Rank - Pennsylvania 285
5.19 Cities Sorted by Zipcode - Pennsylvania 299
6 NEW ENGLAND 314
6.1 Executive Summary 314
6.2 Latent Demand by Year - Connecticut 316
6.3 Cities Sorted by Rank - Connecticut 317
6.4 Cities Sorted by Zipcode - Connecticut 322
6.5 Latent Demand by Year - Maine 327
6.6 Cities Sorted by Rank - Maine 328
6.7 Cities Sorted by Zipcode - Maine 332
6.8 Latent Demand by Year - Massachusetts 337
6.9 Cities Sorted by Rank - Massachusetts 338
6.10 Cities Sorted by Zipcode - Massachusetts 346
6.11 Latent Demand by Year - New Hampshire 355
6.12 Cities Sorted by Rank - New Hampshire 356
6.13 Cities Sorted by Zipcode - New Hampshire 360
6.14 Latent Demand by Year - Rhode Island 364
6.15 Cities Sorted by Rank - Rhode Island 365
6.16 Cities Sorted by Zipcode - Rhode Island 366
6.17 Latent Demand by Year - Vermont 367
6.18 Cities Sorted by Rank - Vermont 368
6.19 Cities Sorted by Zipcode - Vermont 371
7 PLAINS 374
7.1 Executive Summary 374
7.2 Latent Demand by Year - Iowa 376
7.3 Cities Sorted by Rank - Iowa 377
7.4 Cities Sorted by Zipcode - Iowa 381
7.5 Latent Demand by Year - Kansas 385
7.6 Cities Sorted by Rank - Kansas 386
7.7 Cities Sorted by Zipcode - Kansas 389
7.8 Latent Demand by Year - Minnesota 392
7.9 Cities Sorted by Rank - Minnesota 393
7.10 Cities Sorted by Zipcode - Minnesota 399
7.11 Latent Demand by Year - Missouri 405
7.12 Cities Sorted by Rank - Missouri 406
7.13 Cities Sorted by Zipcode - Missouri 411
7.14 Latent Demand by Year - Nebraska 418
7.15 Cities Sorted by Rank - Nebraska 419
7.16 Cities Sorted by Zipcode - Nebraska 420
7.17 Latent Demand by Year - North Dakota 422
7.18 Cities Sorted by Rank - North Dakota 423
7.19 Cities Sorted by Zipcode - North Dakota 423
7.20 Latent Demand by Year - South Dakota 425
7.21 Cities Sorted by Rank - South Dakota 426
7.22 Cities Sorted by Zipcode - South Dakota 427
8 ROCKIES 428
8.1 Executive Summary 428
8.2 Latent Demand by Year - Colorado 430
8.3 Cities Sorted by Rank - Colorado 431
8.4 Cities Sorted by Zipcode - Colorado 435
8.5 Latent Demand by Year - Idaho 439
8.6 Cities Sorted by Rank - Idaho 440
8.7 Cities Sorted by Zipcode - Idaho 441
8.8 Latent Demand by Year - Montana 443
8.9 Cities Sorted by Rank - Montana 444
8.10 Cities Sorted by Zipcode - Montana 445
8.11 Latent Demand by Year - Utah 447
8.12 Cities Sorted by Rank - Utah 448
8.13 Cities Sorted by Zipcode - Utah 451
8.14 Latent Demand by Year - Wyoming 454
8.15 Cities Sorted by Rank - Wyoming 455
8.16 Cities Sorted by Zipcode - Wyoming 456
9 SOUTHEAST 457
9.1 Executive Summary 457
9.2 Latent Demand by Year - Alabama 459
9.3 Cities Sorted by Rank - Alabama 460
9.4 Cities Sorted by Zipcode - Alabama 464
9.5 Latent Demand by Year - Arkansas 469
9.6 Cities Sorted by Rank - Arkansas 470
9.7 Cities Sorted by Zipcode - Arkansas 473
9.8 Latent Demand by Year - Florida 476
9.9 Cities Sorted by Rank - Florida 477
9.10 Cities Sorted by Zipcode - Florida 492
9.11 Latent Demand by Year - Georgia 507
9.12 Cities Sorted by Rank - Georgia 508
9.13 Cities Sorted by Zipcode - Georgia 514
9.14 Latent Demand by Year - Kentucky 520
9.15 Cities Sorted by Rank - Kentucky 521
9.16 Cities Sorted by Zipcode - Kentucky 524
9.17 Latent Demand by Year - Louisiana 529
9.18 Cities Sorted by Rank - Louisiana 530
9.19 Cities Sorted by Zipcode - Louisiana 534
9.20 Latent Demand by Year - Mississippi 538
9.21 Cities Sorted by Rank - Mississippi 539
9.22 Cities Sorted by Zipcode - Mississippi 541
9.23 Latent Demand by Year - North Carolina 544
9.24 Cities Sorted by Rank - North Carolina 545
9.25 Cities Sorted by Zipcode - North Carolina 551
9.26 Latent Demand by Year - South Carolina 558
9.27 Cities Sorted by Rank - South Carolina 559
9.28 Cities Sorted by Zipcode - South Carolina 563
9.29 Latent Demand by Year - Tennessee 566
9.30 Cities Sorted by Rank - Tennessee 568
9.31 Cities Sorted by Zipcode - Tennessee 572
9.32 Latent Demand by Year - Virginia 577
9.33 Cities Sorted by Rank - Virginia 578
9.34 Cities Sorted by Zipcode - Virginia 582
9.35 Latent Demand by Year - West Virginia 587
9.36 Cities Sorted by Rank - West Virginia 588
9.37 Cities Sorted by Zipcode - West Virginia 589
10 SOUTHWEST 592
10.1 Executive Summary 592
10.2 Latent Demand by Year - Arizona 593
10.3 Cities Sorted by Rank - Arizona 594
10.4 Cities Sorted by Zipcode - Arizona 597
10.5 Latent Demand by Year - New Mexico 601
10.6 Cities Sorted by Rank - New Mexico 602
10.7 Cities Sorted by Zipcode - New Mexico 603
10.8 Latent Demand by Year - Oklahoma 606
10.9 Cities Sorted by Rank - Oklahoma 607
10.10 Cities Sorted by Zipcode - Oklahoma 610
10.11 Latent Demand by Year - Texas 613
10.12 Cities Sorted by Rank - Texas 614
10.13 Cities Sorted by Zipcode - Texas 629
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 644
11.1 Disclaimers & Safe Harbor 644
11.2 ICON Group International, Inc. User Agreement Provisions 645

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