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The 2009-2014 Outlook for Cider in the United States - Product Image

The 2009-2014 Outlook for Cider in the United States

  • Published: February 2009
  • Region: United States
  • 478 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for cider in READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 38
3.8 Latent Demand by Year - Hawaii 55
3.9 Cities Sorted by Rank - Hawaii 56
3.10 Cities Sorted by Zipcode - Hawaii 57
3.11 Latent Demand by Year - Nevada 59
3.12 Cities Sorted by Rank - Nevada 60
3.13 Cities Sorted by Zipcode - Nevada 61
3.14 Latent Demand by Year - Oregon 62
3.15 Cities Sorted by Rank - Oregon 63
3.16 Cities Sorted by Zipcode - Oregon 65
3.17 Latent Demand by Year - Washington 68
3.18 Cities Sorted by Rank - Washington 69
3.19 Cities Sorted by Zipcode - Washington 74
4 GREAT LAKES 80
4.1 Executive Summary 80
4.2 Latent Demand by Year - Illinois 82
4.3 Cities Sorted by Rank - Illinois 83
4.4 Cities Sorted by Zipcode - Illinois 92
4.5 Latent Demand by Year - Indiana 102
4.6 Cities Sorted by Rank - Indiana 103
4.7 Cities Sorted by Zipcode - Indiana 106
4.8 Latent Demand by Year - Michigan 110
4.9 Cities Sorted by Rank - Michigan 111
4.10 Cities Sorted by Zipcode - Michigan 116
4.11 Latent Demand by Year - Ohio 122
4.12 Cities Sorted by Rank - Ohio 123
4.13 Cities Sorted by Zipcode - Ohio 131
4.14 Latent Demand by Year - Wisconsin 139
4.15 Cities Sorted by Rank - Wisconsin 140
4.16 Cities Sorted by Zipcode - Wisconsin 145
5 MID-ATLANTIC 152
5.1 Executive Summary 152
5.2 Latent Demand by Year - Delaware 154
5.3 Cities Sorted by Rank - Delaware 155
5.4 Cities Sorted by Zipcode - Delaware 155
5.5 Latent Demand by Year - District of Columbia 156
5.6 Cities Sorted by Rank - District of Columbia 158
5.7 Cities Sorted by Zipcode - District of Columbia 158
5.8 Latent Demand by Year - Maryland 159
5.9 Cities Sorted by Rank - Maryland 160
5.10 Cities Sorted by Zipcode - Maryland 165
5.11 Latent Demand by Year - New Jersey 171
5.12 Cities Sorted by Rank - New Jersey 172
5.13 Cities Sorted by Zipcode - New Jersey 180
5.14 Latent Demand by Year - New York 188
5.15 Cities Sorted by Rank - New York 189
5.16 Cities Sorted by Zipcode - New York 206
5.17 Latent Demand by Year - Pennsylvania 223
5.18 Cities Sorted by Rank - Pennsylvania 224
5.19 Cities Sorted by Zipcode - Pennsylvania 232
6 NEW ENGLAND 240
6.1 Executive Summary 240
6.2 Latent Demand by Year - Connecticut 242
6.3 Cities Sorted by Rank - Connecticut 243
6.4 Cities Sorted by Zipcode - Connecticut 247
6.5 Latent Demand by Year - Maine 252
6.6 Cities Sorted by Rank - Maine 253
6.7 Cities Sorted by Zipcode - Maine 255
6.8 Latent Demand by Year - Massachusetts 258
6.9 Cities Sorted by Rank - Massachusetts 259
6.10 Cities Sorted by Zipcode - Massachusetts 266
6.11 Latent Demand by Year - New Hampshire 273
6.12 Cities Sorted by Rank - New Hampshire 274
6.13 Cities Sorted by Zipcode - New Hampshire 277
6.14 Latent Demand by Year - Rhode Island 280
6.15 Cities Sorted by Rank - Rhode Island 281
6.16 Cities Sorted by Zipcode - Rhode Island 282
6.17 Latent Demand by Year - Vermont 283
6.18 Cities Sorted by Rank - Vermont 284
6.19 Cities Sorted by Zipcode - Vermont 285
7 PLAINS 286
7.1 Executive Summary 286
7.2 Latent Demand by Year - Iowa 288
7.3 Cities Sorted by Rank - Iowa 289
7.4 Cities Sorted by Zipcode - Iowa 291
7.5 Latent Demand by Year - Kansas 293
7.6 Cities Sorted by Rank - Kansas 294
7.7 Cities Sorted by Zipcode - Kansas 296
7.8 Latent Demand by Year - Minnesota 298
7.9 Cities Sorted by Rank - Minnesota 299
7.10 Cities Sorted by Zipcode - Minnesota 303
7.11 Latent Demand by Year - Missouri 307
7.12 Cities Sorted by Rank - Missouri 308
7.13 Cities Sorted by Zipcode - Missouri 312
7.14 Latent Demand by Year - Nebraska 316
7.15 Cities Sorted by Rank - Nebraska 317
7.16 Cities Sorted by Zipcode - Nebraska 318
7.17 Latent Demand by Year - North Dakota 319
7.18 Cities Sorted by Rank - North Dakota 320
7.19 Cities Sorted by Zipcode - North Dakota 320
7.20 Latent Demand by Year - South Dakota 321
7.21 Cities Sorted by Rank - South Dakota 322
7.22 Cities Sorted by Zipcode - South Dakota 322
8 ROCKIES 323
8.1 Executive Summary 323
8.2 Latent Demand by Year - Colorado 325
8.3 Cities Sorted by Rank - Colorado 326
8.4 Cities Sorted by Zipcode - Colorado 329
8.5 Latent Demand by Year - Idaho 332
8.6 Cities Sorted by Rank - Idaho 333
8.7 Cities Sorted by Zipcode - Idaho 334
8.8 Latent Demand by Year - Montana 335
8.9 Cities Sorted by Rank - Montana 336
8.10 Cities Sorted by Zipcode - Montana 336
8.11 Latent Demand by Year - Utah 338
8.12 Cities Sorted by Rank - Utah 339
8.13 Cities Sorted by Zipcode - Utah 341
8.14 Latent Demand by Year - Wyoming 344
8.15 Cities Sorted by Rank - Wyoming 345
8.16 Cities Sorted by Zipcode - Wyoming 345
9 SOUTHEAST 346
9.1 Executive Summary 346
9.2 Latent Demand by Year - Alabama 348
9.3 Cities Sorted by Rank - Alabama 349
9.4 Cities Sorted by Zipcode - Alabama 352
9.5 Latent Demand by Year - Arkansas 355
9.6 Cities Sorted by Rank - Arkansas 356
9.7 Cities Sorted by Zipcode - Arkansas 357
9.8 Latent Demand by Year - Florida 360
9.9 Cities Sorted by Rank - Florida 361
9.10 Cities Sorted by Zipcode - Florida 372
9.11 Latent Demand by Year - Georgia 384
9.12 Cities Sorted by Rank - Georgia 385
9.13 Cities Sorted by Zipcode - Georgia 389
9.14 Latent Demand by Year - Kentucky 393
9.15 Cities Sorted by Rank - Kentucky 394
9.16 Cities Sorted by Zipcode - Kentucky 396
9.17 Latent Demand by Year - Louisiana 399
9.18 Cities Sorted by Rank - Louisiana 400
9.19 Cities Sorted by Zipcode - Louisiana 402
9.20 Latent Demand by Year - Mississippi 405
9.21 Cities Sorted by Rank - Mississippi 406
9.22 Cities Sorted by Zipcode - Mississippi 407
9.23 Latent Demand by Year - North Carolina 410
9.24 Cities Sorted by Rank - North Carolina 411
9.25 Cities Sorted by Zipcode - North Carolina 415
9.26 Latent Demand by Year - South Carolina 419
9.27 Cities Sorted by Rank - South Carolina 420
9.28 Cities Sorted by Zipcode - South Carolina 422
9.29 Latent Demand by Year - Tennessee 424
9.30 Cities Sorted by Rank - Tennessee 425
9.31 Cities Sorted by Zipcode - Tennessee 428
9.32 Latent Demand by Year - Virginia 431
9.33 Cities Sorted by Rank - Virginia 432
9.34 Cities Sorted by Zipcode - Virginia 435
9.35 Latent Demand by Year - West Virginia 439
9.36 Cities Sorted by Rank - West Virginia 440
9.37 Cities Sorted by Zipcode - West Virginia 441
10 SOUTHWEST 442
10.1 Executive Summary 442
10.2 Latent Demand by Year - Arizona 443
10.3 Cities Sorted by Rank - Arizona 444
10.4 Cities Sorted by Zipcode - Arizona 446
10.5 Latent Demand by Year - New Mexico 448
10.6 Cities Sorted by Rank - New Mexico 449
10.7 Cities Sorted by Zipcode - New Mexico 450
10.8 Latent Demand by Year - Oklahoma 451
10.9 Cities Sorted by Rank - Oklahoma 452
10.10 Cities Sorted by Zipcode - Oklahoma 454
10.11 Latent Demand by Year - Texas 456
10.12 Cities Sorted by Rank - Texas 457
10.13 Cities Sorted by Zipcode - Texas 467
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 477
11.1 Disclaimers & Safe Harbor 477
11.2 ICON Group International, Inc. User Agreement Provisions 478

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