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The 2009-2014 Outlook for Coated and Laminated Non-Woven Wallcoverings with Fabric Backing in the United States - Product Image

The 2009-2014 Outlook for Coated and Laminated Non-Woven Wallcoverings with Fabric Backing in the United States

  • Published: February 2009
  • Region: United States
  • 675 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for coated READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 43
3.8 Latent Demand by Year - Hawaii 63
3.9 Cities Sorted by Rank - Hawaii 64
3.10 Cities Sorted by Zipcode - Hawaii 66
3.11 Latent Demand by Year - Nevada 69
3.12 Cities Sorted by Rank - Nevada 70
3.13 Cities Sorted by Zipcode - Nevada 71
3.14 Latent Demand by Year - Oregon 73
3.15 Cities Sorted by Rank - Oregon 74
3.16 Cities Sorted by Zipcode - Oregon 78
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 90
4 GREAT LAKES 98
4.1 Executive Summary 98
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 113
4.5 Latent Demand by Year - Indiana 126
4.6 Cities Sorted by Rank - Indiana 127
4.7 Cities Sorted by Zipcode - Indiana 133
4.8 Latent Demand by Year - Michigan 139
4.9 Cities Sorted by Rank - Michigan 140
4.10 Cities Sorted by Zipcode - Michigan 148
4.11 Latent Demand by Year - Ohio 156
4.12 Cities Sorted by Rank - Ohio 157
4.13 Cities Sorted by Zipcode - Ohio 169
4.14 Latent Demand by Year - Wisconsin 181
4.15 Cities Sorted by Rank - Wisconsin 182
4.16 Cities Sorted by Zipcode - Wisconsin 192
5 MID-ATLANTIC 202
5.1 Executive Summary 202
5.2 Latent Demand by Year - Delaware 203
5.3 Cities Sorted by Rank - Delaware 204
5.4 Cities Sorted by Zipcode - Delaware 205
5.5 Latent Demand by Year - District of Columbia 206
5.6 Cities Sorted by Rank - District of Columbia 207
5.7 Cities Sorted by Zipcode - District of Columbia 207
5.8 Latent Demand by Year - Maryland 208
5.9 Cities Sorted by Rank - Maryland 209
5.10 Cities Sorted by Zipcode - Maryland 215
5.11 Latent Demand by Year - New Jersey 222
5.12 Cities Sorted by Rank - New Jersey 223
5.13 Cities Sorted by Zipcode - New Jersey 233
5.14 Latent Demand by Year - New York 243
5.15 Cities Sorted by Rank - New York 244
5.16 Cities Sorted by Zipcode - New York 269
5.17 Latent Demand by Year - Pennsylvania 294
5.18 Cities Sorted by Rank - Pennsylvania 295
5.19 Cities Sorted by Zipcode - Pennsylvania 310
6 NEW ENGLAND 325
6.1 Executive Summary 325
6.2 Latent Demand by Year - Connecticut 326
6.3 Cities Sorted by Rank - Connecticut 327
6.4 Cities Sorted by Zipcode - Connecticut 332
6.5 Latent Demand by Year - Maine 337
6.6 Cities Sorted by Rank - Maine 338
6.7 Cities Sorted by Zipcode - Maine 343
6.8 Latent Demand by Year - Massachusetts 348
6.9 Cities Sorted by Rank - Massachusetts 349
6.10 Cities Sorted by Zipcode - Massachusetts 358
6.11 Latent Demand by Year - New Hampshire 367
6.12 Cities Sorted by Rank - New Hampshire 368
6.13 Cities Sorted by Zipcode - New Hampshire 372
6.14 Latent Demand by Year - Rhode Island 377
6.15 Cities Sorted by Rank - Rhode Island 378
6.16 Cities Sorted by Zipcode - Rhode Island 379
6.17 Latent Demand by Year - Vermont 381
6.18 Cities Sorted by Rank - Vermont 382
6.19 Cities Sorted by Zipcode - Vermont 385
7 PLAINS 388
7.1 Executive Summary 388
7.2 Latent Demand by Year - Iowa 389
7.3 Cities Sorted by Rank - Iowa 390
7.4 Cities Sorted by Zipcode - Iowa 394
7.5 Latent Demand by Year - Kansas 399
7.6 Cities Sorted by Rank - Kansas 400
7.7 Cities Sorted by Zipcode - Kansas 403
7.8 Latent Demand by Year - Minnesota 406
7.9 Cities Sorted by Rank - Minnesota 407
7.10 Cities Sorted by Zipcode - Minnesota 414
7.11 Latent Demand by Year - Missouri 420
7.12 Cities Sorted by Rank - Missouri 421
7.13 Cities Sorted by Zipcode - Missouri 427
7.14 Latent Demand by Year - Nebraska 433
7.15 Cities Sorted by Rank - Nebraska 434
7.16 Cities Sorted by Zipcode - Nebraska 436
7.17 Latent Demand by Year - North Dakota 438
7.18 Cities Sorted by Rank - North Dakota 439
7.19 Cities Sorted by Zipcode - North Dakota 440
7.20 Latent Demand by Year - South Dakota 441
7.21 Cities Sorted by Rank - South Dakota 442
7.22 Cities Sorted by Zipcode - South Dakota 443
8 ROCKIES 445
8.1 Executive Summary 445
8.2 Latent Demand by Year - Colorado 446
8.3 Cities Sorted by Rank - Colorado 447
8.4 Cities Sorted by Zipcode - Colorado 451
8.5 Latent Demand by Year - Idaho 456
8.6 Cities Sorted by Rank - Idaho 457
8.7 Cities Sorted by Zipcode - Idaho 459
8.8 Latent Demand by Year - Montana 461
8.9 Cities Sorted by Rank - Montana 462
8.10 Cities Sorted by Zipcode - Montana 463
8.11 Latent Demand by Year - Utah 465
8.12 Cities Sorted by Rank - Utah 466
8.13 Cities Sorted by Zipcode - Utah 469
8.14 Latent Demand by Year - Wyoming 473
8.15 Cities Sorted by Rank - Wyoming 474
8.16 Cities Sorted by Zipcode - Wyoming 475
9 SOUTHEAST 477
9.1 Executive Summary 477
9.2 Latent Demand by Year - Alabama 478
9.3 Cities Sorted by Rank - Alabama 479
9.4 Cities Sorted by Zipcode - Alabama 484
9.5 Latent Demand by Year - Arkansas 489
9.6 Cities Sorted by Rank - Arkansas 490
9.7 Cities Sorted by Zipcode - Arkansas 493
9.8 Latent Demand by Year - Florida 496
9.9 Cities Sorted by Rank - Florida 497
9.10 Cities Sorted by Zipcode - Florida 513
9.11 Latent Demand by Year - Georgia 529
9.12 Cities Sorted by Rank - Georgia 530
9.13 Cities Sorted by Zipcode - Georgia 536
9.14 Latent Demand by Year - Kentucky 543
9.15 Cities Sorted by Rank - Kentucky 544
9.16 Cities Sorted by Zipcode - Kentucky 548
9.17 Latent Demand by Year - Louisiana 552
9.18 Cities Sorted by Rank - Louisiana 553
9.19 Cities Sorted by Zipcode - Louisiana 557
9.20 Latent Demand by Year - Mississippi 562
9.21 Cities Sorted by Rank - Mississippi 563
9.22 Cities Sorted by Zipcode - Mississippi 566
9.23 Latent Demand by Year - North Carolina 569
9.24 Cities Sorted by Rank - North Carolina 570
9.25 Cities Sorted by Zipcode - North Carolina 577
9.26 Latent Demand by Year - South Carolina 584
9.27 Cities Sorted by Rank - South Carolina 585
9.28 Cities Sorted by Zipcode - South Carolina 589
9.29 Latent Demand by Year - Tennessee 593
9.30 Cities Sorted by Rank - Tennessee 594
9.31 Cities Sorted by Zipcode - Tennessee 599
9.32 Latent Demand by Year - Virginia 604
9.33 Cities Sorted by Rank - Virginia 605
9.34 Cities Sorted by Zipcode - Virginia 610
9.35 Latent Demand by Year - West Virginia 615
9.36 Cities Sorted by Rank - West Virginia 616
9.37 Cities Sorted by Zipcode - West Virginia 618
10 SOUTHWEST 620
10.1 Executive Summary 620
10.2 Latent Demand by Year - Arizona 621
10.3 Cities Sorted by Rank - Arizona 622
10.4 Cities Sorted by Zipcode - Arizona 625
10.5 Latent Demand by Year - New Mexico 629
10.6 Cities Sorted by Rank - New Mexico 630
10.7 Cities Sorted by Zipcode - New Mexico 632
10.8 Latent Demand by Year - Oklahoma 634
10.9 Cities Sorted by Rank - Oklahoma 635
10.10 Cities Sorted by Zipcode - Oklahoma 638
10.11 Latent Demand by Year - Texas 642
10.12 Cities Sorted by Rank - Texas 643
10.13 Cities Sorted by Zipcode - Texas 658
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 674
11.1 Disclaimers & Safe Harbor 674
11.2 ICON Group International, Inc. User Agreement Provisions 675

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