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The 2009-2014 Outlook for Commercial Laundry Flatwork Ironers in the United States - Product Image

The 2009-2014 Outlook for Commercial Laundry Flatwork Ironers in the United States

  • Published: February 2009
  • Region: United States
  • 346 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for commercial READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 20
3.6 Cities Sorted by Rank - California 21
3.7 Cities Sorted by Zipcode - California 33
3.8 Latent Demand by Year - Hawaii 47
3.9 Cities Sorted by Rank - Hawaii 48
3.10 Cities Sorted by Zipcode - Hawaii 49
3.11 Latent Demand by Year - Nevada 50
3.12 Cities Sorted by Rank - Nevada 51
3.13 Cities Sorted by Zipcode - Nevada 52
3.14 Latent Demand by Year - Oregon 53
3.15 Cities Sorted by Rank - Oregon 54
3.16 Cities Sorted by Zipcode - Oregon 55
3.17 Latent Demand by Year - Washington 58
3.18 Cities Sorted by Rank - Washington 59
3.19 Cities Sorted by Zipcode - Washington 62
4 GREAT LAKES 66
4.1 Executive Summary 66
4.2 Latent Demand by Year - Illinois 68
4.3 Cities Sorted by Rank - Illinois 69
4.4 Cities Sorted by Zipcode - Illinois 76
4.5 Latent Demand by Year - Indiana 83
4.6 Cities Sorted by Rank - Indiana 84
4.7 Cities Sorted by Zipcode - Indiana 86
4.8 Latent Demand by Year - Michigan 88
4.9 Cities Sorted by Rank - Michigan 89
4.10 Cities Sorted by Zipcode - Michigan 92
4.11 Latent Demand by Year - Ohio 95
4.12 Cities Sorted by Rank - Ohio 96
4.13 Cities Sorted by Zipcode - Ohio 101
4.14 Latent Demand by Year - Wisconsin 106
4.15 Cities Sorted by Rank - Wisconsin 107
4.16 Cities Sorted by Zipcode - Wisconsin 110
5 MID-ATLANTIC 114
5.1 Executive Summary 114
5.2 Latent Demand by Year - Delaware 116
5.3 Cities Sorted by Rank - Delaware 117
5.4 Cities Sorted by Zipcode - Delaware 117
5.5 Latent Demand by Year - District of Columbia 117
5.6 Cities Sorted by Rank - District of Columbia 119
5.7 Cities Sorted by Zipcode - District of Columbia 119
5.8 Latent Demand by Year - Maryland 120
5.9 Cities Sorted by Rank - Maryland 121
5.10 Cities Sorted by Zipcode - Maryland 125
5.11 Latent Demand by Year - New Jersey 129
5.12 Cities Sorted by Rank - New Jersey 130
5.13 Cities Sorted by Zipcode - New Jersey 136
5.14 Latent Demand by Year - New York 142
5.15 Cities Sorted by Rank - New York 143
5.16 Cities Sorted by Zipcode - New York 153
5.17 Latent Demand by Year - Pennsylvania 165
5.18 Cities Sorted by Rank - Pennsylvania 166
5.19 Cities Sorted by Zipcode - Pennsylvania 169
6 NEW ENGLAND 173
6.1 Executive Summary 173
6.2 Latent Demand by Year - Connecticut 175
6.3 Cities Sorted by Rank - Connecticut 176
6.4 Cities Sorted by Zipcode - Connecticut 179
6.5 Latent Demand by Year - Maine 183
6.6 Cities Sorted by Rank - Maine 184
6.7 Cities Sorted by Zipcode - Maine 185
6.8 Latent Demand by Year - Massachusetts 186
6.9 Cities Sorted by Rank - Massachusetts 187
6.10 Cities Sorted by Zipcode - Massachusetts 193
6.11 Latent Demand by Year - New Hampshire 199
6.12 Cities Sorted by Rank - New Hampshire 200
6.13 Cities Sorted by Zipcode - New Hampshire 201
6.14 Latent Demand by Year - Rhode Island 203
6.15 Cities Sorted by Rank - Rhode Island 204
6.16 Cities Sorted by Zipcode - Rhode Island 205
6.17 Latent Demand by Year - Vermont 206
6.18 Cities Sorted by Rank - Vermont 207
6.19 Cities Sorted by Zipcode - Vermont 207
7 PLAINS 208
7.1 Executive Summary 208
7.2 Latent Demand by Year - Iowa 210
7.3 Cities Sorted by Rank - Iowa 211
7.4 Cities Sorted by Zipcode - Iowa 212
7.5 Latent Demand by Year - Kansas 213
7.6 Cities Sorted by Rank - Kansas 214
7.7 Cities Sorted by Zipcode - Kansas 215
7.8 Latent Demand by Year - Minnesota 216
7.9 Cities Sorted by Rank - Minnesota 217
7.10 Cities Sorted by Zipcode - Minnesota 220
7.11 Latent Demand by Year - Missouri 223
7.12 Cities Sorted by Rank - Missouri 224
7.13 Cities Sorted by Zipcode - Missouri 226
7.14 Latent Demand by Year - Nebraska 229
7.15 Cities Sorted by Rank - Nebraska 230
7.16 Cities Sorted by Zipcode - Nebraska 230
7.17 Latent Demand by Year - North Dakota 232
7.18 Cities Sorted by Rank - North Dakota 233
7.19 Cities Sorted by Zipcode - North Dakota 233
7.20 Latent Demand by Year - South Dakota 234
7.21 Cities Sorted by Rank - South Dakota 235
7.22 Cities Sorted by Zipcode - South Dakota 235
8 ROCKIES 236
8.1 Executive Summary 236
8.2 Latent Demand by Year - Colorado 238
8.3 Cities Sorted by Rank - Colorado 239
8.4 Cities Sorted by Zipcode - Colorado 241
8.5 Latent Demand by Year - Idaho 243
8.6 Cities Sorted by Rank - Idaho 244
8.7 Cities Sorted by Zipcode - Idaho 244
8.8 Latent Demand by Year - Montana 246
8.9 Cities Sorted by Rank - Montana 247
8.10 Cities Sorted by Zipcode - Montana 247
8.11 Latent Demand by Year - Utah 248
8.12 Cities Sorted by Rank - Utah 249
8.13 Cities Sorted by Zipcode - Utah 251
8.14 Latent Demand by Year - Wyoming 253
8.15 Cities Sorted by Rank - Wyoming 254
8.16 Cities Sorted by Zipcode - Wyoming 254
9 SOUTHEAST 255
9.1 Executive Summary 255
9.2 Latent Demand by Year - Alabama 257
9.3 Cities Sorted by Rank - Alabama 258
9.4 Cities Sorted by Zipcode - Alabama 259
9.5 Latent Demand by Year - Arkansas 262
9.6 Cities Sorted by Rank - Arkansas 263
9.7 Cities Sorted by Zipcode - Arkansas 264
9.8 Latent Demand by Year - Florida 265
9.9 Cities Sorted by Rank - Florida 266
9.10 Cities Sorted by Zipcode - Florida 273
9.11 Latent Demand by Year - Georgia 281
9.12 Cities Sorted by Rank - Georgia 282
9.13 Cities Sorted by Zipcode - Georgia 284
9.14 Latent Demand by Year - Kentucky 287
9.15 Cities Sorted by Rank - Kentucky 288
9.16 Cities Sorted by Zipcode - Kentucky 289
9.17 Latent Demand by Year - Louisiana 291
9.18 Cities Sorted by Rank - Louisiana 292
9.19 Cities Sorted by Zipcode - Louisiana 293
9.20 Latent Demand by Year - Mississippi 295
9.21 Cities Sorted by Rank - Mississippi 296
9.22 Cities Sorted by Zipcode - Mississippi 297
9.23 Latent Demand by Year - North Carolina 298
9.24 Cities Sorted by Rank - North Carolina 299
9.25 Cities Sorted by Zipcode - North Carolina 301
9.26 Latent Demand by Year - South Carolina 303
9.27 Cities Sorted by Rank - South Carolina 304
9.28 Cities Sorted by Zipcode - South Carolina 305
9.29 Latent Demand by Year - Tennessee 307
9.30 Cities Sorted by Rank - Tennessee 308
9.31 Cities Sorted by Zipcode - Tennessee 310
9.32 Latent Demand by Year - Virginia 312
9.33 Cities Sorted by Rank - Virginia 313
9.34 Cities Sorted by Zipcode - Virginia 315
9.35 Latent Demand by Year - West Virginia 318
9.36 Cities Sorted by Rank - West Virginia 319
9.37 Cities Sorted by Zipcode - West Virginia 319
10 SOUTHWEST 320
10.1 Executive Summary 320
10.2 Latent Demand by Year - Arizona 321
10.3 Cities Sorted by Rank - Arizona 322
10.4 Cities Sorted by Zipcode - Arizona 323
10.5 Latent Demand by Year - New Mexico 325
10.6 Cities Sorted by Rank - New Mexico 326
10.7 Cities Sorted by Zipcode - New Mexico 326
10.8 Latent Demand by Year - Oklahoma 328
10.9 Cities Sorted by Rank - Oklahoma 329
10.10 Cities Sorted by Zipcode - Oklahoma 330
10.11 Latent Demand by Year - Texas 331
10.12 Cities Sorted by Rank - Texas 332
10.13 Cities Sorted by Zipcode - Texas 338
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 345
11.1 Disclaimers & Safe Harbor 345
11.2 ICON Group International, Inc. User Agreement Provisions 346

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