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The 2009-2014 Outlook for Complete Utility Line Service Trucks Produced on Purchased Chassis in the United States - Product Image

The 2009-2014 Outlook for Complete Utility Line Service Trucks Produced on Purchased Chassis in the United States

  • Published: February 2009
  • Region: United States
  • 633 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 61
3.9 Cities Sorted by Rank - Hawaii 62
3.10 Cities Sorted by Zipcode - Hawaii 64
3.11 Latent Demand by Year - Nevada 66
3.12 Cities Sorted by Rank - Nevada 67
3.13 Cities Sorted by Zipcode - Nevada 68
3.14 Latent Demand by Year - Oregon 70
3.15 Cities Sorted by Rank - Oregon 71
3.16 Cities Sorted by Zipcode - Oregon 74
3.17 Latent Demand by Year - Washington 78
3.18 Cities Sorted by Rank - Washington 79
3.19 Cities Sorted by Zipcode - Washington 86
4 GREAT LAKES 93
4.1 Executive Summary 93
4.2 Latent Demand by Year - Illinois 94
4.3 Cities Sorted by Rank - Illinois 95
4.4 Cities Sorted by Zipcode - Illinois 107
4.5 Latent Demand by Year - Indiana 119
4.6 Cities Sorted by Rank - Indiana 120
4.7 Cities Sorted by Zipcode - Indiana 125
4.8 Latent Demand by Year - Michigan 130
4.9 Cities Sorted by Rank - Michigan 131
4.10 Cities Sorted by Zipcode - Michigan 138
4.11 Latent Demand by Year - Ohio 146
4.12 Cities Sorted by Rank - Ohio 147
4.13 Cities Sorted by Zipcode - Ohio 158
4.14 Latent Demand by Year - Wisconsin 169
4.15 Cities Sorted by Rank - Wisconsin 170
4.16 Cities Sorted by Zipcode - Wisconsin 179
5 MID-ATLANTIC 188
5.1 Executive Summary 188
5.2 Latent Demand by Year - Delaware 189
5.3 Cities Sorted by Rank - Delaware 190
5.4 Cities Sorted by Zipcode - Delaware 191
5.5 Latent Demand by Year - District of Columbia 192
5.6 Cities Sorted by Rank - District of Columbia 193
5.7 Cities Sorted by Zipcode - District of Columbia 193
5.8 Latent Demand by Year - Maryland 194
5.9 Cities Sorted by Rank - Maryland 195
5.10 Cities Sorted by Zipcode - Maryland 201
5.11 Latent Demand by Year - New Jersey 207
5.12 Cities Sorted by Rank - New Jersey 208
5.13 Cities Sorted by Zipcode - New Jersey 218
5.14 Latent Demand by Year - New York 228
5.15 Cities Sorted by Rank - New York 229
5.16 Cities Sorted by Zipcode - New York 252
5.17 Latent Demand by Year - Pennsylvania 276
5.18 Cities Sorted by Rank - Pennsylvania 277
5.19 Cities Sorted by Zipcode - Pennsylvania 290
6 NEW ENGLAND 304
6.1 Executive Summary 304
6.2 Latent Demand by Year - Connecticut 305
6.3 Cities Sorted by Rank - Connecticut 306
6.4 Cities Sorted by Zipcode - Connecticut 311
6.5 Latent Demand by Year - Maine 316
6.6 Cities Sorted by Rank - Maine 317
6.7 Cities Sorted by Zipcode - Maine 321
6.8 Latent Demand by Year - Massachusetts 326
6.9 Cities Sorted by Rank - Massachusetts 327
6.10 Cities Sorted by Zipcode - Massachusetts 335
6.11 Latent Demand by Year - New Hampshire 344
6.12 Cities Sorted by Rank - New Hampshire 345
6.13 Cities Sorted by Zipcode - New Hampshire 349
6.14 Latent Demand by Year - Rhode Island 353
6.15 Cities Sorted by Rank - Rhode Island 354
6.16 Cities Sorted by Zipcode - Rhode Island 355
6.17 Latent Demand by Year - Vermont 357
6.18 Cities Sorted by Rank - Vermont 358
6.19 Cities Sorted by Zipcode - Vermont 361
7 PLAINS 364
7.1 Executive Summary 364
7.2 Latent Demand by Year - Iowa 365
7.3 Cities Sorted by Rank - Iowa 366
7.4 Cities Sorted by Zipcode - Iowa 370
7.5 Latent Demand by Year - Kansas 374
7.6 Cities Sorted by Rank - Kansas 375
7.7 Cities Sorted by Zipcode - Kansas 378
7.8 Latent Demand by Year - Minnesota 381
7.9 Cities Sorted by Rank - Minnesota 382
7.10 Cities Sorted by Zipcode - Minnesota 388
7.11 Latent Demand by Year - Missouri 394
7.12 Cities Sorted by Rank - Missouri 395
7.13 Cities Sorted by Zipcode - Missouri 400
7.14 Latent Demand by Year - Nebraska 406
7.15 Cities Sorted by Rank - Nebraska 407
7.16 Cities Sorted by Zipcode - Nebraska 409
7.17 Latent Demand by Year - North Dakota 411
7.18 Cities Sorted by Rank - North Dakota 412
7.19 Cities Sorted by Zipcode - North Dakota 413
7.20 Latent Demand by Year - South Dakota 414
7.21 Cities Sorted by Rank - South Dakota 415
7.22 Cities Sorted by Zipcode - South Dakota 416
8 ROCKIES 417
8.1 Executive Summary 417
8.2 Latent Demand by Year - Colorado 418
8.3 Cities Sorted by Rank - Colorado 419
8.4 Cities Sorted by Zipcode - Colorado 423
8.5 Latent Demand by Year - Idaho 427
8.6 Cities Sorted by Rank - Idaho 428
8.7 Cities Sorted by Zipcode - Idaho 429
8.8 Latent Demand by Year - Montana 431
8.9 Cities Sorted by Rank - Montana 432
8.10 Cities Sorted by Zipcode - Montana 433
8.11 Latent Demand by Year - Utah 435
8.12 Cities Sorted by Rank - Utah 436
8.13 Cities Sorted by Zipcode - Utah 439
8.14 Latent Demand by Year - Wyoming 442
8.15 Cities Sorted by Rank - Wyoming 443
8.16 Cities Sorted by Zipcode - Wyoming 444
9 SOUTHEAST 446
9.1 Executive Summary 446
9.2 Latent Demand by Year - Alabama 447
9.3 Cities Sorted by Rank - Alabama 448
9.4 Cities Sorted by Zipcode - Alabama 452
9.5 Latent Demand by Year - Arkansas 457
9.6 Cities Sorted by Rank - Arkansas 458
9.7 Cities Sorted by Zipcode - Arkansas 461
9.8 Latent Demand by Year - Florida 464
9.9 Cities Sorted by Rank - Florida 465
9.10 Cities Sorted by Zipcode - Florida 480
9.11 Latent Demand by Year - Georgia 495
9.12 Cities Sorted by Rank - Georgia 496
9.13 Cities Sorted by Zipcode - Georgia 502
9.14 Latent Demand by Year - Kentucky 508
9.15 Cities Sorted by Rank - Kentucky 509
9.16 Cities Sorted by Zipcode - Kentucky 513
9.17 Latent Demand by Year - Louisiana 517
9.18 Cities Sorted by Rank - Louisiana 518
9.19 Cities Sorted by Zipcode - Louisiana 522
9.20 Latent Demand by Year - Mississippi 526
9.21 Cities Sorted by Rank - Mississippi 527
9.22 Cities Sorted by Zipcode - Mississippi 530
9.23 Latent Demand by Year - North Carolina 533
9.24 Cities Sorted by Rank - North Carolina 534
9.25 Cities Sorted by Zipcode - North Carolina 540
9.26 Latent Demand by Year - South Carolina 547
9.27 Cities Sorted by Rank - South Carolina 548
9.28 Cities Sorted by Zipcode - South Carolina 552
9.29 Latent Demand by Year - Tennessee 556
9.30 Cities Sorted by Rank - Tennessee 557
9.31 Cities Sorted by Zipcode - Tennessee 561
9.32 Latent Demand by Year - Virginia 566
9.33 Cities Sorted by Rank - Virginia 567
9.34 Cities Sorted by Zipcode - Virginia 571
9.35 Latent Demand by Year - West Virginia 576
9.36 Cities Sorted by Rank - West Virginia 577
9.37 Cities Sorted by Zipcode - West Virginia 579
10 SOUTHWEST 581
10.1 Executive Summary 581
10.2 Latent Demand by Year - Arizona 582
10.3 Cities Sorted by Rank - Arizona 583
10.4 Cities Sorted by Zipcode - Arizona 586
10.5 Latent Demand by Year - New Mexico 590
10.6 Cities Sorted by Rank - New Mexico 591
10.7 Cities Sorted by Zipcode - New Mexico 593
10.8 Latent Demand by Year - Oklahoma 595
10.9 Cities Sorted by Rank - Oklahoma 596
10.10 Cities Sorted by Zipcode - Oklahoma 599
10.11 Latent Demand by Year - Texas 602
10.12 Cities Sorted by Rank - Texas 603
10.13 Cities Sorted by Zipcode - Texas 617
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 632
11.1 Disclaimers & Safe Harbor 632
11.2 ICON Group International, Inc. User Agreement Provisions 633

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