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The 2009-2014 Outlook for Contact Lenses and Contact Lens Cleansing Solutions in the United States - Product Image

The 2009-2014 Outlook for Contact Lenses and Contact Lens Cleansing Solutions in the United States

  • Published: February 2009
  • Region: United States
  • 741 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 69
3.11 Latent Demand by Year - Nevada 71
3.12 Cities Sorted by Rank - Nevada 72
3.13 Cities Sorted by Zipcode - Nevada 73
3.14 Latent Demand by Year - Oregon 75
3.15 Cities Sorted by Rank - Oregon 76
3.16 Cities Sorted by Zipcode - Oregon 80
3.17 Latent Demand by Year - Washington 85
3.18 Cities Sorted by Rank - Washington 86
3.19 Cities Sorted by Zipcode - Washington 94
4 GREAT LAKES 102
4.1 Executive Summary 102
4.2 Latent Demand by Year - Illinois 103
4.3 Cities Sorted by Rank - Illinois 104
4.4 Cities Sorted by Zipcode - Illinois 118
4.5 Latent Demand by Year - Indiana 133
4.6 Cities Sorted by Rank - Indiana 134
4.7 Cities Sorted by Zipcode - Indiana 141
4.8 Latent Demand by Year - Michigan 148
4.9 Cities Sorted by Rank - Michigan 149
4.10 Cities Sorted by Zipcode - Michigan 158
4.11 Latent Demand by Year - Ohio 168
4.12 Cities Sorted by Rank - Ohio 169
4.13 Cities Sorted by Zipcode - Ohio 182
4.14 Latent Demand by Year - Wisconsin 196
4.15 Cities Sorted by Rank - Wisconsin 197
4.16 Cities Sorted by Zipcode - Wisconsin 208
5 MID-ATLANTIC 220
5.1 Executive Summary 220
5.2 Latent Demand by Year - Delaware 221
5.3 Cities Sorted by Rank - Delaware 222
5.4 Cities Sorted by Zipcode - Delaware 223
5.5 Latent Demand by Year - District of Columbia 224
5.6 Cities Sorted by Rank - District of Columbia 226
5.7 Cities Sorted by Zipcode - District of Columbia 226
5.8 Latent Demand by Year - Maryland 227
5.9 Cities Sorted by Rank - Maryland 228
5.10 Cities Sorted by Zipcode - Maryland 235
5.11 Latent Demand by Year - New Jersey 242
5.12 Cities Sorted by Rank - New Jersey 243
5.13 Cities Sorted by Zipcode - New Jersey 253
5.14 Latent Demand by Year - New York 263
5.15 Cities Sorted by Rank - New York 264
5.16 Cities Sorted by Zipcode - New York 292
5.17 Latent Demand by Year - Pennsylvania 320
5.18 Cities Sorted by Rank - Pennsylvania 321
5.19 Cities Sorted by Zipcode - Pennsylvania 338
6 NEW ENGLAND 356
6.1 Executive Summary 356
6.2 Latent Demand by Year - Connecticut 357
6.3 Cities Sorted by Rank - Connecticut 358
6.4 Cities Sorted by Zipcode - Connecticut 363
6.5 Latent Demand by Year - Maine 368
6.6 Cities Sorted by Rank - Maine 369
6.7 Cities Sorted by Zipcode - Maine 375
6.8 Latent Demand by Year - Massachusetts 381
6.9 Cities Sorted by Rank - Massachusetts 382
6.10 Cities Sorted by Zipcode - Massachusetts 391
6.11 Latent Demand by Year - New Hampshire 400
6.12 Cities Sorted by Rank - New Hampshire 401
6.13 Cities Sorted by Zipcode - New Hampshire 405
6.14 Latent Demand by Year - Rhode Island 410
6.15 Cities Sorted by Rank - Rhode Island 411
6.16 Cities Sorted by Zipcode - Rhode Island 412
6.17 Latent Demand by Year - Vermont 414
6.18 Cities Sorted by Rank - Vermont 415
6.19 Cities Sorted by Zipcode - Vermont 419
7 PLAINS 423
7.1 Executive Summary 423
7.2 Latent Demand by Year - Iowa 425
7.3 Cities Sorted by Rank - Iowa 426
7.4 Cities Sorted by Zipcode - Iowa 431
7.5 Latent Demand by Year - Kansas 436
7.6 Cities Sorted by Rank - Kansas 437
7.7 Cities Sorted by Zipcode - Kansas 441
7.8 Latent Demand by Year - Minnesota 445
7.9 Cities Sorted by Rank - Minnesota 446
7.10 Cities Sorted by Zipcode - Minnesota 453
7.11 Latent Demand by Year - Missouri 461
7.12 Cities Sorted by Rank - Missouri 462
7.13 Cities Sorted by Zipcode - Missouri 469
7.14 Latent Demand by Year - Nebraska 476
7.15 Cities Sorted by Rank - Nebraska 477
7.16 Cities Sorted by Zipcode - Nebraska 479
7.17 Latent Demand by Year - North Dakota 481
7.18 Cities Sorted by Rank - North Dakota 482
7.19 Cities Sorted by Zipcode - North Dakota 483
7.20 Latent Demand by Year - South Dakota 484
7.21 Cities Sorted by Rank - South Dakota 485
7.22 Cities Sorted by Zipcode - South Dakota 486
8 ROCKIES 488
8.1 Executive Summary 488
8.2 Latent Demand by Year - Colorado 489
8.3 Cities Sorted by Rank - Colorado 490
8.4 Cities Sorted by Zipcode - Colorado 494
8.5 Latent Demand by Year - Idaho 499
8.6 Cities Sorted by Rank - Idaho 500
8.7 Cities Sorted by Zipcode - Idaho 502
8.8 Latent Demand by Year - Montana 504
8.9 Cities Sorted by Rank - Montana 505
8.10 Cities Sorted by Zipcode - Montana 507
8.11 Latent Demand by Year - Utah 509
8.12 Cities Sorted by Rank - Utah 510
8.13 Cities Sorted by Zipcode - Utah 513
8.14 Latent Demand by Year - Wyoming 517
8.15 Cities Sorted by Rank - Wyoming 518
8.16 Cities Sorted by Zipcode - Wyoming 519
9 SOUTHEAST 521
9.1 Executive Summary 521
9.2 Latent Demand by Year - Alabama 522
9.3 Cities Sorted by Rank - Alabama 523
9.4 Cities Sorted by Zipcode - Alabama 528
9.5 Latent Demand by Year - Arkansas 534
9.6 Cities Sorted by Rank - Arkansas 535
9.7 Cities Sorted by Zipcode - Arkansas 539
9.8 Latent Demand by Year - Florida 543
9.9 Cities Sorted by Rank - Florida 544
9.10 Cities Sorted by Zipcode - Florida 560
9.11 Latent Demand by Year - Georgia 577
9.12 Cities Sorted by Rank - Georgia 578
9.13 Cities Sorted by Zipcode - Georgia 585
9.14 Latent Demand by Year - Kentucky 592
9.15 Cities Sorted by Rank - Kentucky 593
9.16 Cities Sorted by Zipcode - Kentucky 597
9.17 Latent Demand by Year - Louisiana 602
9.18 Cities Sorted by Rank - Louisiana 603
9.19 Cities Sorted by Zipcode - Louisiana 608
9.20 Latent Demand by Year - Mississippi 613
9.21 Cities Sorted by Rank - Mississippi 614
9.22 Cities Sorted by Zipcode - Mississippi 617
9.23 Latent Demand by Year - North Carolina 620
9.24 Cities Sorted by Rank - North Carolina 621
9.25 Cities Sorted by Zipcode - North Carolina 629
9.26 Latent Demand by Year - South Carolina 637
9.27 Cities Sorted by Rank - South Carolina 638
9.28 Cities Sorted by Zipcode - South Carolina 643
9.29 Latent Demand by Year - Tennessee 648
9.30 Cities Sorted by Rank - Tennessee 649
9.31 Cities Sorted by Zipcode - Tennessee 654
9.32 Latent Demand by Year - Virginia 660
9.33 Cities Sorted by Rank - Virginia 661
9.34 Cities Sorted by Zipcode - Virginia 666
9.35 Latent Demand by Year - West Virginia 671
9.36 Cities Sorted by Rank - West Virginia 672
9.37 Cities Sorted by Zipcode - West Virginia 674
10 SOUTHWEST 677
10.1 Executive Summary 677
10.2 Latent Demand by Year - Arizona 678
10.3 Cities Sorted by Rank - Arizona 679
10.4 Cities Sorted by Zipcode - Arizona 683
10.5 Latent Demand by Year - New Mexico 687
10.6 Cities Sorted by Rank - New Mexico 688
10.7 Cities Sorted by Zipcode - New Mexico 690
10.8 Latent Demand by Year - Oklahoma 693
10.9 Cities Sorted by Rank - Oklahoma 694
10.10 Cities Sorted by Zipcode - Oklahoma 698
10.11 Latent Demand by Year - Texas 702
10.12 Cities Sorted by Rank - Texas 703
10.13 Cities Sorted by Zipcode - Texas 721
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 740
11.1 Disclaimers & Safe Harbor 740
11.2 ICON Group International, Inc. User Agreement Provisions 741

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