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The 2009-2014 Outlook for Dolls, Toy Animals, and Action Figures of More Than 13 Inches in Length in the United States - Product Image

The 2009-2014 Outlook for Dolls, Toy Animals, and Action Figures of More Than 13 Inches in Length in the United States

  • ID: 939392
  • February 2009
  • Region: United States
  • 559 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for dolls, READ MORE >

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 Latent Demand in The US 16
3 FAR WEST 17
3.1 Executive Summary 17
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 20
3.5 Latent Demand by Year - California 21
3.6 Cities Sorted by Rank - California 22
3.7 Cities Sorted by Zipcode - California 39
3.8 Latent Demand by Year - Hawaii 57
3.9 Cities Sorted by Rank - Hawaii 58
3.10 Cities Sorted by Zipcode - Hawaii 60
3.11 Latent Demand by Year - Nevada 62
3.12 Cities Sorted by Rank - Nevada 63
3.13 Cities Sorted by Zipcode - Nevada 64
3.14 Latent Demand by Year - Oregon 66
3.15 Cities Sorted by Rank - Oregon 67
3.16 Cities Sorted by Zipcode - Oregon 70
3.17 Latent Demand by Year - Washington 73
3.18 Cities Sorted by Rank - Washington 74
3.19 Cities Sorted by Zipcode - Washington 80
4 GREAT LAKES 87
4.1 Executive Summary 87
4.2 Latent Demand by Year - Illinois 88
4.3 Cities Sorted by Rank - Illinois 89
4.4 Cities Sorted by Zipcode - Illinois 100
4.5 Latent Demand by Year - Indiana 111
4.6 Cities Sorted by Rank - Indiana 112
4.7 Cities Sorted by Zipcode - Indiana 116
4.8 Latent Demand by Year - Michigan 121
4.9 Cities Sorted by Rank - Michigan 122
4.10 Cities Sorted by Zipcode - Michigan 128
4.11 Latent Demand by Year - Ohio 135
4.12 Cities Sorted by Rank - Ohio 136
4.13 Cities Sorted by Zipcode - Ohio 146
4.14 Latent Demand by Year - Wisconsin 156
4.15 Cities Sorted by Rank - Wisconsin 157
4.16 Cities Sorted by Zipcode - Wisconsin 164
5 MID-ATLANTIC 172
5.1 Executive Summary 172
5.2 Latent Demand by Year - Delaware 173
5.3 Cities Sorted by Rank - Delaware 174
5.4 Cities Sorted by Zipcode - Delaware 175
5.5 Latent Demand by Year - District of Columbia 175
5.6 Cities Sorted by Rank - District of Columbia 177
5.7 Cities Sorted by Zipcode - District of Columbia 177
5.8 Latent Demand by Year - Maryland 178
5.9 Cities Sorted by Rank - Maryland 179
5.10 Cities Sorted by Zipcode - Maryland 185
5.11 Latent Demand by Year - New Jersey 191
5.12 Cities Sorted by Rank - New Jersey 192
5.13 Cities Sorted by Zipcode - New Jersey 201
5.14 Latent Demand by Year - New York 210
5.15 Cities Sorted by Rank - New York 211
5.16 Cities Sorted by Zipcode - New York 231
5.17 Latent Demand by Year - Pennsylvania 251
5.18 Cities Sorted by Rank - Pennsylvania 252
5.19 Cities Sorted by Zipcode - Pennsylvania 263
6 NEW ENGLAND 274
6.1 Executive Summary 274
6.2 Latent Demand by Year - Connecticut 275
6.3 Cities Sorted by Rank - Connecticut 276
6.4 Cities Sorted by Zipcode - Connecticut 281
6.5 Latent Demand by Year - Maine 286
6.6 Cities Sorted by Rank - Maine 287
6.7 Cities Sorted by Zipcode - Maine 290
6.8 Latent Demand by Year - Massachusetts 294
6.9 Cities Sorted by Rank - Massachusetts 295
6.10 Cities Sorted by Zipcode - Massachusetts 303
6.11 Latent Demand by Year - New Hampshire 311
6.12 Cities Sorted by Rank - New Hampshire 312
6.13 Cities Sorted by Zipcode - New Hampshire 316
6.14 Latent Demand by Year - Rhode Island 319
6.15 Cities Sorted by Rank - Rhode Island 320
6.16 Cities Sorted by Zipcode - Rhode Island 321
6.17 Latent Demand by Year - Vermont 323
6.18 Cities Sorted by Rank - Vermont 324
6.19 Cities Sorted by Zipcode - Vermont 326
7 PLAINS 328
7.1 Executive Summary 328
7.2 Latent Demand by Year - Iowa 329
7.3 Cities Sorted by Rank - Iowa 330
7.4 Cities Sorted by Zipcode - Iowa 333
7.5 Latent Demand by Year - Kansas 336
7.6 Cities Sorted by Rank - Kansas 337
7.7 Cities Sorted by Zipcode - Kansas 339
7.8 Latent Demand by Year - Minnesota 341
7.9 Cities Sorted by Rank - Minnesota 342
7.10 Cities Sorted by Zipcode - Minnesota 347
7.11 Latent Demand by Year - Missouri 352
7.12 Cities Sorted by Rank - Missouri 353
7.13 Cities Sorted by Zipcode - Missouri 358
7.14 Latent Demand by Year - Nebraska 363
7.15 Cities Sorted by Rank - Nebraska 364
7.16 Cities Sorted by Zipcode - Nebraska 365
7.17 Latent Demand by Year - North Dakota 367
7.18 Cities Sorted by Rank - North Dakota 368
7.19 Cities Sorted by Zipcode - North Dakota 369
7.20 Latent Demand by Year - South Dakota 370
7.21 Cities Sorted by Rank - South Dakota 371
7.22 Cities Sorted by Zipcode - South Dakota 372
8 ROCKIES 373
8.1 Executive Summary 373
8.2 Latent Demand by Year - Colorado 374
8.3 Cities Sorted by Rank - Colorado 375
8.4 Cities Sorted by Zipcode - Colorado 378
8.5 Latent Demand by Year - Idaho 382
8.6 Cities Sorted by Rank - Idaho 383
8.7 Cities Sorted by Zipcode - Idaho 384
8.8 Latent Demand by Year - Montana 386
8.9 Cities Sorted by Rank - Montana 387
8.10 Cities Sorted by Zipcode - Montana 388
8.11 Latent Demand by Year - Utah 389
8.12 Cities Sorted by Rank - Utah 390
8.13 Cities Sorted by Zipcode - Utah 393
8.14 Latent Demand by Year - Wyoming 396
8.15 Cities Sorted by Rank - Wyoming 397
8.16 Cities Sorted by Zipcode - Wyoming 398
9 SOUTHEAST 399
9.1 Executive Summary 399
9.2 Latent Demand by Year - Alabama 400
9.3 Cities Sorted by Rank - Alabama 401
9.4 Cities Sorted by Zipcode - Alabama 405
9.5 Latent Demand by Year - Arkansas 409
9.6 Cities Sorted by Rank - Arkansas 410
9.7 Cities Sorted by Zipcode - Arkansas 412
9.8 Latent Demand by Year - Florida 415
9.9 Cities Sorted by Rank - Florida 416
9.10 Cities Sorted by Zipcode - Florida 429
9.11 Latent Demand by Year - Georgia 443
9.12 Cities Sorted by Rank - Georgia 444
9.13 Cities Sorted by Zipcode - Georgia 449
9.14 Latent Demand by Year - Kentucky 454
9.15 Cities Sorted by Rank - Kentucky 455
9.16 Cities Sorted by Zipcode - Kentucky 458
9.17 Latent Demand by Year - Louisiana 461
9.18 Cities Sorted by Rank - Louisiana 462
9.19 Cities Sorted by Zipcode - Louisiana 465
9.20 Latent Demand by Year - Mississippi 468
9.21 Cities Sorted by Rank - Mississippi 469
9.22 Cities Sorted by Zipcode - Mississippi 471
9.23 Latent Demand by Year - North Carolina 474
9.24 Cities Sorted by Rank - North Carolina 475
9.25 Cities Sorted by Zipcode - North Carolina 480
9.26 Latent Demand by Year - South Carolina 485
9.27 Cities Sorted by Rank - South Carolina 486
9.28 Cities Sorted by Zipcode - South Carolina 489
9.29 Latent Demand by Year - Tennessee 492
9.30 Cities Sorted by Rank - Tennessee 493
9.31 Cities Sorted by Zipcode - Tennessee 497
9.32 Latent Demand by Year - Virginia 501
9.33 Cities Sorted by Rank - Virginia 502
9.34 Cities Sorted by Zipcode - Virginia 506
9.35 Latent Demand by Year - West Virginia 510
9.36 Cities Sorted by Rank - West Virginia 511
9.37 Cities Sorted by Zipcode - West Virginia 512
10 SOUTHWEST 514
10.1 Executive Summary 514
10.2 Latent Demand by Year - Arizona 515
10.3 Cities Sorted by Rank - Arizona 516
10.4 Cities Sorted by Zipcode - Arizona 519
10.5 Latent Demand by Year - New Mexico 522
10.6 Cities Sorted by Rank - New Mexico 523
10.7 Cities Sorted by Zipcode - New Mexico 525
10.8 Latent Demand by Year - Oklahoma 527
10.9 Cities Sorted by Rank - Oklahoma 528
10.10 Cities Sorted by Zipcode - Oklahoma 530
10.11 Latent Demand by Year - Texas 533
10.12 Cities Sorted by Rank - Texas 534
10.13 Cities Sorted by Zipcode - Texas 546
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 558
11.1 Disclaimers & Safe Harbor 558
11.2 ICON Group International, Inc. User Agreement Provisions 559

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