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The 2009-2014 Outlook for Electric and Microwave Household Cooking Units and Parts in the United States - Product Image

The 2009-2014 Outlook for Electric and Microwave Household Cooking Units and Parts in the United States

  • Published: February 2009
  • Region: United States
  • 747 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for electric READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 Latent Demand in The US 17
3 FAR WEST 18
3.1 Executive Summary 18
3.2 Latent Demand by Year - Alaska 19
3.3 Cities Sorted by Rank - Alaska 20
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 45
3.8 Latent Demand by Year - Hawaii 66
3.9 Cities Sorted by Rank - Hawaii 67
3.10 Cities Sorted by Zipcode - Hawaii 70
3.11 Latent Demand by Year - Nevada 73
3.12 Cities Sorted by Rank - Nevada 74
3.13 Cities Sorted by Zipcode - Nevada 75
3.14 Latent Demand by Year - Oregon 77
3.15 Cities Sorted by Rank - Oregon 78
3.16 Cities Sorted by Zipcode - Oregon 82
3.17 Latent Demand by Year - Washington 87
3.18 Cities Sorted by Rank - Washington 88
3.19 Cities Sorted by Zipcode - Washington 96
4 GREAT LAKES 104
4.1 Executive Summary 104
4.2 Latent Demand by Year - Illinois 105
4.3 Cities Sorted by Rank - Illinois 106
4.4 Cities Sorted by Zipcode - Illinois 120
4.5 Latent Demand by Year - Indiana 135
4.6 Cities Sorted by Rank - Indiana 136
4.7 Cities Sorted by Zipcode - Indiana 143
4.8 Latent Demand by Year - Michigan 150
4.9 Cities Sorted by Rank - Michigan 151
4.10 Cities Sorted by Zipcode - Michigan 160
4.11 Latent Demand by Year - Ohio 170
4.12 Cities Sorted by Rank - Ohio 171
4.13 Cities Sorted by Zipcode - Ohio 185
4.14 Latent Demand by Year - Wisconsin 199
4.15 Cities Sorted by Rank - Wisconsin 200
4.16 Cities Sorted by Zipcode - Wisconsin 211
5 MID-ATLANTIC 223
5.1 Executive Summary 223
5.2 Latent Demand by Year - Delaware 224
5.3 Cities Sorted by Rank - Delaware 225
5.4 Cities Sorted by Zipcode - Delaware 226
5.5 Latent Demand by Year - District of Columbia 227
5.6 Cities Sorted by Rank - District of Columbia 229
5.7 Cities Sorted by Zipcode - District of Columbia 229
5.8 Latent Demand by Year - Maryland 230
5.9 Cities Sorted by Rank - Maryland 231
5.10 Cities Sorted by Zipcode - Maryland 238
5.11 Latent Demand by Year - New Jersey 245
5.12 Cities Sorted by Rank - New Jersey 246
5.13 Cities Sorted by Zipcode - New Jersey 256
5.14 Latent Demand by Year - New York 266
5.15 Cities Sorted by Rank - New York 267
5.16 Cities Sorted by Zipcode - New York 295
5.17 Latent Demand by Year - Pennsylvania 324
5.18 Cities Sorted by Rank - Pennsylvania 325
5.19 Cities Sorted by Zipcode - Pennsylvania 342
6 NEW ENGLAND 360
6.1 Executive Summary 360
6.2 Latent Demand by Year - Connecticut 361
6.3 Cities Sorted by Rank - Connecticut 362
6.4 Cities Sorted by Zipcode - Connecticut 367
6.5 Latent Demand by Year - Maine 372
6.6 Cities Sorted by Rank - Maine 373
6.7 Cities Sorted by Zipcode - Maine 379
6.8 Latent Demand by Year - Massachusetts 385
6.9 Cities Sorted by Rank - Massachusetts 386
6.10 Cities Sorted by Zipcode - Massachusetts 395
6.11 Latent Demand by Year - New Hampshire 404
6.12 Cities Sorted by Rank - New Hampshire 405
6.13 Cities Sorted by Zipcode - New Hampshire 409
6.14 Latent Demand by Year - Rhode Island 414
6.15 Cities Sorted by Rank - Rhode Island 415
6.16 Cities Sorted by Zipcode - Rhode Island 416
6.17 Latent Demand by Year - Vermont 418
6.18 Cities Sorted by Rank - Vermont 419
6.19 Cities Sorted by Zipcode - Vermont 423
7 PLAINS 427
7.1 Executive Summary 427
7.2 Latent Demand by Year - Iowa 428
7.3 Cities Sorted by Rank - Iowa 429
7.4 Cities Sorted by Zipcode - Iowa 434
7.5 Latent Demand by Year - Kansas 440
7.6 Cities Sorted by Rank - Kansas 441
7.7 Cities Sorted by Zipcode - Kansas 445
7.8 Latent Demand by Year - Minnesota 449
7.9 Cities Sorted by Rank - Minnesota 450
7.10 Cities Sorted by Zipcode - Minnesota 457
7.11 Latent Demand by Year - Missouri 465
7.12 Cities Sorted by Rank - Missouri 466
7.13 Cities Sorted by Zipcode - Missouri 473
7.14 Latent Demand by Year - Nebraska 479
7.15 Cities Sorted by Rank - Nebraska 481
7.16 Cities Sorted by Zipcode - Nebraska 483
7.17 Latent Demand by Year - North Dakota 485
7.18 Cities Sorted by Rank - North Dakota 486
7.19 Cities Sorted by Zipcode - North Dakota 487
7.20 Latent Demand by Year - South Dakota 488
7.21 Cities Sorted by Rank - South Dakota 489
7.22 Cities Sorted by Zipcode - South Dakota 490
8 ROCKIES 492
8.1 Executive Summary 492
8.2 Latent Demand by Year - Colorado 493
8.3 Cities Sorted by Rank - Colorado 494
8.4 Cities Sorted by Zipcode - Colorado 499
8.5 Latent Demand by Year - Idaho 503
8.6 Cities Sorted by Rank - Idaho 504
8.7 Cities Sorted by Zipcode - Idaho 506
8.8 Latent Demand by Year - Montana 508
8.9 Cities Sorted by Rank - Montana 509
8.10 Cities Sorted by Zipcode - Montana 511
8.11 Latent Demand by Year - Utah 513
8.12 Cities Sorted by Rank - Utah 514
8.13 Cities Sorted by Zipcode - Utah 518
8.14 Latent Demand by Year - Wyoming 522
8.15 Cities Sorted by Rank - Wyoming 523
8.16 Cities Sorted by Zipcode - Wyoming 524
9 SOUTHEAST 526
9.1 Executive Summary 526
9.2 Latent Demand by Year - Alabama 527
9.3 Cities Sorted by Rank - Alabama 528
9.4 Cities Sorted by Zipcode - Alabama 533
9.5 Latent Demand by Year - Arkansas 539
9.6 Cities Sorted by Rank - Arkansas 540
9.7 Cities Sorted by Zipcode - Arkansas 544
9.8 Latent Demand by Year - Florida 548
9.9 Cities Sorted by Rank - Florida 549
9.10 Cities Sorted by Zipcode - Florida 565
9.11 Latent Demand by Year - Georgia 582
9.12 Cities Sorted by Rank - Georgia 583
9.13 Cities Sorted by Zipcode - Georgia 590
9.14 Latent Demand by Year - Kentucky 597
9.15 Cities Sorted by Rank - Kentucky 598
9.16 Cities Sorted by Zipcode - Kentucky 602
9.17 Latent Demand by Year - Louisiana 607
9.18 Cities Sorted by Rank - Louisiana 608
9.19 Cities Sorted by Zipcode - Louisiana 613
9.20 Latent Demand by Year - Mississippi 618
9.21 Cities Sorted by Rank - Mississippi 619
9.22 Cities Sorted by Zipcode - Mississippi 622
9.23 Latent Demand by Year - North Carolina 626
9.24 Cities Sorted by Rank - North Carolina 627
9.25 Cities Sorted by Zipcode - North Carolina 635
9.26 Latent Demand by Year - South Carolina 643
9.27 Cities Sorted by Rank - South Carolina 644
9.28 Cities Sorted by Zipcode - South Carolina 649
9.29 Latent Demand by Year - Tennessee 654
9.30 Cities Sorted by Rank - Tennessee 655
9.31 Cities Sorted by Zipcode - Tennessee 661
9.32 Latent Demand by Year - Virginia 666
9.33 Cities Sorted by Rank - Virginia 667
9.34 Cities Sorted by Zipcode - Virginia 672
9.35 Latent Demand by Year - West Virginia 677
9.36 Cities Sorted by Rank - West Virginia 678
9.37 Cities Sorted by Zipcode - West Virginia 680
10 SOUTHWEST 683
10.1 Executive Summary 683
10.2 Latent Demand by Year - Arizona 684
10.3 Cities Sorted by Rank - Arizona 685
10.4 Cities Sorted by Zipcode - Arizona 689
10.5 Latent Demand by Year - New Mexico 693
10.6 Cities Sorted by Rank - New Mexico 694
10.7 Cities Sorted by Zipcode - New Mexico 696
10.8 Latent Demand by Year - Oklahoma 699
10.9 Cities Sorted by Rank - Oklahoma 700
10.10 Cities Sorted by Zipcode - Oklahoma 704
10.11 Latent Demand by Year - Texas 708
10.12 Cities Sorted by Rank - Texas 709
10.13 Cities Sorted by Zipcode - Texas 727
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 746
11.1 Disclaimers & Safe Harbor 746
11.2 ICON Group International, Inc. User Agreement Provisions 747

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